Metersbonwe Improves Interest Sharing Mechanism And Launches Employee Stock Ownership Plan

According to the world clothing shoes and hats net, local

Leading enterprise -- Shanghai

Dress Limited by Share Ltd (hereinafter referred to as "American bond clothing") released the "American state" yesterday night.

"The first phase of the employee stock ownership plan (Draft)" (hereinafter referred to as the draft), according to the "draft", the United States of America clothing this shareholding plan participants in the company's directors, supervisors, senior management, middle-level management personnel and core business backbone, the total number of participants is not more than 400 people, the total planned capital raising is 100 million yuan, of which, the company directors, supervisors and senior management personnel, a total of 9 people, namely, Zhuang Tao, Zhang Yuhu, Zhou Tao, Feng Hui, Cai Minxu, Tu Ke, Li Guang, Daniel (DanielSilva), Daniel, directors, supervisors, senior management and other employees, the upper limit and the proportion of investment are as follows:

Mei Bang apparel said that the launch of the ESOP is conducive to the establishment and improvement of the interest sharing mechanism, further improving the long-term incentive mechanism and promoting the long-term sustainable development of the company.

According to the insiders, the leverage offered by the US state clothing shows the company's strong confidence in the future development. It shows that there is a strong expectation of pformation in the apparel industry. It also reflects the demands of employees' shareholders, and then establishes a long-term positive correlation between employee returns and business performance.

The first quarter of this year, the first three quarters of this year, the United States apparel business income of 4 billion 443 million yuan, down 5.69% compared to the same period last year, attributable to the parent company's loss 124 million yuan, compared with the same period last year -1.54 billion loss, profit margins are still losing money, mainly due to high cost, from the income split point of view, the current direct and franchise income ratio is expected to be around 2:1, direct revenue is expected to grow, but the poor performance of the franchisees, direct income, still dragging down the overall income.

Everbright Securities analyst Li Jie believes that during the reporting period, the United States and costumes continue to promote brand innovation (the main brand of the United States is divided into five styles from a single leisure style), channel pformation (strengthening shopping centers and other emerging channel cooperation) and supply chain optimization, but at present, the adjustment period and the performance end pressure remain. Analysis shows that, in the process of the adjustment of the American Apparel business, the direct terminal has been initially effective, but the sales of the franchise end are still under pressure. The overall revenue is still under pressure.

Reporters also noted that from the perspective of innovation, since 2017, the brand upgrade of Smith Barney apparel based on consumer research has been going on, and the United States apparel is also continuing to do the best quality and cost-effective product experience of the whole brand, providing consumers with the ultimate store experience and technological innovation of intelligent store experience shopping information technology.

Since the second half of the year, the United States has rapidly expanded its apparel industry, and its new stores are doing well in the second half of the year. During the "double eleven" period, the sales of 302 smart stores nationwide increased by 46% over the same period last year, and the overall growth rate of the "double eleven" was far outperformed. The single store achieved 1 million 500 thousand sales at the highest level, equivalent to the sales of other brand stores for one year, indicating that the all brand upgrade and development strategy of the United States brand is in line with the needs of consumer upgrading, meeting the needs of consumers in diverse styles and lifestyles, and meeting the needs of the shopping center's best brand experience portfolio.

And the United States side frankly said that in recent years, "return to professional, return to the main industry", re combing the products and brands, through in-depth research on the target group of young people, on this basis, boldly promoted the pformation of Metersbonwe brand, pforming from the traditional traditional leisure style to a diversified lifestyle brand. The new Metersbonwe covered the leisure wind, the trend, the urban light business, the street interest, and the various styles of the Sen.

And ME&CITY brand, children's wear brand (MooMoo, ME&CITYKids Mi Xidi), CHIN Kei brand are all working hard to make the best way of life experience upgrading and continuous optimization development.

It is understood that there will be more new stores opened in the coming months, and will continue to do organizational innovation and talent development training, laying a good foundation for their next stage of rapid development.

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