Taobao'S Double 12 This Year: Thousands Of Faces.

According to the world clothing shoes and hats net, December 12th, 2017

As scheduled.

Unlike previous years, this year's "voice" seems to be dispersed.

The playful baby circulates in the circle. Interesting content is shared in the same good. The unified assembly hall is hard to find.

"This year, we try to organize the various characteristics and various contents and products in series, and send them to users in a personalized way," said Tang Song, director of Taobao double 12 activities.

"Double 12 takes the characteristics and interest as the core, and helps users discover their love by organizing the venue and product matrix with a large number of characteristic businesses and massive content." Tang and song introduced that this year's double 12 hosting form is not only an activity venue, but also a variety of ways including good goods, micro scouring, live broadcasting, scouring and Raiders, search and so on.

This means that centralized activities are compressed as much as possible, and presented to consumers in a personalized way.

Since its inception in 2011, every year, 12 of them are seeking innovation and innovation, and have successfully hatched many innovative businesses, leading the industry direction in the next few years.

In 2012, Taobao double 12 broke the conventional sales promotion mode, according to the industry.

The form of vertical organization tries to create a new order of SNS.

In 2014, double 12 let the line under the supermarket fire a blow, one move to open the mobile payment and the online O2O wave.

In 2016, the net red rose suddenly and became a noticeable new force through graphic, live broadcast and short video.

And this year, behind the new game of double 12, Taobao is becoming different.

In recent years, people's way of visiting Taobao has undergone tremendous changes.

First, buyers rely on search and manual recommendation to find targets. Later, intelligent algorithm recommends helping people find their own good intentions.

Now, on mobile phone Taobao, more and more people are visiting the mini panning, watching live broadcast, and brushing Taobao headlines to kill time.

This means that in the first two stages,

It's all about meeting the needs of life. Now, interest is playing an increasing part in the driving force of placing orders.

This means that shopping is not just to meet everyday needs, but people are beginning to really consume to satisfy their preferences.

In the Tang and Song Dynasties, Taobao should help users find themselves to create demand at this stage, and the double 12 is a large-scale training based on this goal.

The basis for training is the training, optimization and recommendation mechanism of massive commodities and massive content.

With the change of Taobao's way, Taobao has nurtured more entrepreneurs to meet the needs of differentiation, and the way of innovation and entrepreneurship has become more and more abundant.

These have become the bottom of Taobao's dual 12 to let users "find their hearts".

On the other hand, people who are good at content find another way.

Whether it is text, short video or live broadcast, a lot of red men have been produced.

In the past fiscal year alone, content creators based on businesses, people, brands and media organizations earned nearly 2 billion profit on Taobao platform by articles, videos and live broadcast.

Through the double 12 training, Taobao wants to let users "Taobao is Taobao Taobao."

Hand washing is no longer a way to guide users to buy goods, but to bring a large amount of content into the merchandise. Thousands of thousands of faces bring very personalized shopping experience.

In addition to the new way of organizing, new retail has become the key word for this year's double 12.

Taobao's double 12 is booming, and Ali has opened its first new retail store in Shanghai with China Unicom.

According to reports, as a joint project between China Unicom and Alibaba, a Shanghai Unicom business hall has been upgraded to be a "smart store" with new retail genes, and is expected to open to the outside world before and after the "double 12".

It is revealed that "smart stores" will use AR technology, online and offline commodity sharing inventory, big data selection products and other new technologies and new models.

As a preliminary test plan for the two sides, China Unicom has put some "net red" products in the Tmall electric appliances such as Dajiang UAVs, Tmall elves and juicer in the store for sale. Relying on big data technology, it has matched multi-dimensional data such as online user behavior and online sales, attention and user praise.

This is the second big move of Ali's new retail business in a week.

A week ago, in December 5th, Starbucks unveiled the Shanghai Starbucks baking workshop with Alibaba. This is the largest retail store in the world. It will provide consumers with a new digital experience through AR scene recognition technology.

More interesting reports, please pay attention to the world clothing shoes and hats net.