The Purpose Of The Combination Of Fashion Week For Men And Women: To Reinvigorate The Core Competitiveness Of New York Fashion Week

New York, worried by the industry

It is still in turmoil.

According to the world clothing shoes and hats net, American fashion.

According to the latest announcement by the association CFDA, the fashion week in New York next February will not be held alone. Instead, it will bring together the fashion week schedule for men and women for 10 days.

Among them, men's wear brands were mainly exhibited in from February 5th to 7th, while from February 8th to 14th was mainly women's wear.

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Mark Beckham, vice president of CFDA marketing, said that specific timetable will be announced in the next few days. It is confirmed that Raf Simons will be released as a brand of the men's wear part in February 7th.

He also hinted that there will be a mainstream designer brand in the fashion week. Other returned men's designers will include Hugo Boss, Perry Ellis, Todd Snyder and Ovadia&Sons.

But Mark Beckham also said that the men's week of New York in autumn and winter will not be pferred from July to September, which is not meaningful.

In July, the date of men's wear week has been fixed, from July 9th to 12.

Designers say that adjusting the schedule is more beneficial for many designers, because this will provide them with more time to complete their work.

In addition, the fashion editor will spend more time on women's wear week and pay less attention to men's clothing.

Industry analysts say that the purpose of the merger of men's and women's fashion week may be to revitalize the core competitiveness of New York fashion week.

Since January this year, the industry has expressed serious concern over New York fashion week.

According to incomplete statistics, although there are still 150 brands will take part in New York 2017 autumn and winter fashion week.

But this year, the loss of brand is obviously more obvious than before.

The two pillar brands, Rodarte and Proenza Schouler, have announced the withdrawal of fashion week in New York and the fashion issue in Paris.

Starting from the spring and summer series in 2018, spring and summer and autumn and winter series of fashion shows will be held annually in January and July respectively to save costs.

According to the spokesman of Rodarte and Proenza Schouler brand, the change of the fashion show location is mainly due to commercial considerations. The release in Paris will help the brand to enhance its global visibility and brand image, and shorten the time of new product delivery to stores.

According to statistics, the brands that quit New York in 2017 autumn and winter fashion week also include Vera Wang, Hugo Boss, DKNY, Derek Lam, Diane Von Furstenburg and Kate Spade.

Hood by Air and Vera Wang also moved to Paris in the autumn and winter fashion show in 2017. Vera Wang first tried to release a new series in the form of microfilm.

With the rapid development and innovation of fashion industry, some analysts believe that the system of New York fashion week is too conservative. As many as more than 300 competing brands are too competitive. Designers have lost confidence and patience and fled.

Proenza Schouler and other well established brands choose Paris as a show venue in the fashion industry with a higher and more authoritative access threshold.

In the United States, Losangeles seems to be gradually rising to try to challenge the status of New York's fashion capital.

Tommy Hilfiger has long said that the stage of New York fashion week is too small. It was moved to the southern coast of Losangeles in 2017 in spring and summer fashion week in September last year.

In fact, fashion week mode is looking for a more cohesive form to combat the constantly disintegrating fashion system.

Optimizing the schedule has become a common practice.

This year's two Paris fashion week has been reduced from the previous 9 days to the 8 day schedule.

In September, the New York fashion week schedule was also shortened, which was advanced to September 13th.

Some analysts believe that on the surface, Paris fashion week and New York fashion week are designed to optimize the schedule, in fact, to cover up the schedule gap resulting from the continuous withdrawal of brands, and the decline of fashion week is the real reason for the change.

However, it is worth noting that the Chinese electricity supplier is frequently communicating with New York fashion week in order to achieve more in-depth cooperation.

In September this year, New York fashion week announced a strategic cooperation with Tmall in the United States, and joined the Tmall double 11 Fashion Festival this year. The aim is to enable more American designer brands to enter the Chinese market quickly through Tmall and strengthen the exchanges and exchanges between Chinese and American fashion circles.

According to the cooperation content disclosed by both sides, the cooperation covers New York fashion week and men's wear week in September 2017 and 2018.

And Jingdong became the chief partner of the 2018 spring summer September fashion week in New York, the designer of the US brand 3.1Phillip Lim 2018 spring summer series.

2 months later, Jingdong formally announced cooperation with the Fashion Designers Association of America CFDA/Vogue fashion foundation.

Change has become the norm of fashion week.

The proposition that fashion industry is constantly testing is whether fashion week has vitality.

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