Lotto Sport Italia'S Brand Structure Readjustment Will Turn A New Leaf.

According to the world clothing shoes and hats net, Italy

Lotto Sport Italia S.p.A is going to turn a new leaf. In the spring and summer of 2018, the company's professional sports department will be separated from the lifestyle department to form a brand-new brand structure.

This

After the structural adjustment, Lotto Sport Italia S.p.A will consist of five brands, namely Lotto Performance with the best sports performance, suitable for healthy physical exercise and strong.

Breath of Lifes, classic retro Lotto Leggenda, protective footwear brand Aequiter and accident prevention tooling shoes brand Works Lotto.

Lotto Sport Italia S.p.A was founded in 1973 in the town of Montebelluna, Italy, Treviso, north of Treviso. At the beginning of its establishment, as long as it was engaged in the design, production and sale of tennis shoes, it became a professional manufacturer of basketball shoes, volleyball shoes and running shoes and football shoes as time went by, and expanded its influence from professional sports slope manufacturers to become well-known sports shoe manufacturers.

Under the leadership of Andrea Tomat, the total sales volume of the company is expected to reach 284 million euros in 2017, a slight increase of 3% over the same period in 2016.

Integrated into the sales of business casual shoes brand Stonefly, the group's combined sales in 2017 will reach 350 million euros.

Andrea Tomat accepted the interview with Italy fashion media MF Fashion. "The operation of Lotto Sport Italia S.p.A is improving in the second half of this year.

From 2015 to 2016 and even in the first half of 2017, we encountered great difficulties in many important markets. Sales in Eastern Europe, Arabia world or North Africa were not satisfactory.

But the recent pformation of the company has enabled us to revitalize our brand with new opportunities. "

The emergence of the Lifes brand is the positive response of Lotto Sport Italia S.p.A to the increasing sales of non athletic footwear and the two trends of consumers' pursuit of maintaining healthy health.

Andrea Tomat stressed: "competitive sports and healthy exercise are two entirely different business units, which require different designs and different ideas."

Apart from adjusting at the product level, the differences between the two divisions will also be reflected in the distribution level.

Lotto Performance will focus on sales in stores and retail chains that run tennis, soccer, running and rowing.

In fact, Lotto Sport Italia S.p.A has become a technical sponsor of the Italy national team. It will provide a series of sportswear for many Italy professional athletes from next summer.

The difference is that the Lifes brand has already entered into a cooperation agreement with a large distributor and wholesaler, selling in Italy through sportswear distributors, including Pittarosso and Scarpe, and distributing them in France and Spain through Intersport and El Corte Ingl s respectively.

Sales of Lotto Sport Italia S.p.A from Lotto Performance brand are expected to account for 60% to 70% of group sales, while Lifes brand sales account for 30% to 40%.

Lotto Sport Italia S.p.A is cautious about the average annual growth of the group's sales and expects its annual growth rate to be around 3%.

More interesting reports, please pay attention to the world clothing shoes and hats net.