Inventory: 2017 8 Hot Events In The Clothing Industry

The world apparel shoes and hats news network, with the strong performance of the Chinese market and the result of the younger strategy, the luxury industry has shown a strong rebound this year.

Looking at the domestic market, local clothing enterprises continue to exert their strength, or improve online sales channels, layout electricity providers, or mergers and acquisitions, increase investment in subdivision areas, or seek pformation and reorganization, cross-border development.

At the same time, local children's clothing and sports industry also submitted beautiful results.

Next, let's take stock of 2017.

What is the significance of these events in the future development of clothing industry?

Take stock of 2017 hot events in clothing industry

Event 1: luxury market in China is warming up, the power supplier is becoming younger and the strategy is younger.

Event two: the tidal current industry begins to blowout in China, and the fashion market is heading for a climax.

Event three: the sports market is expanding rapidly.

Market segmentation, brand potential is huge

Event four: the shoe market is weak and its performance has dropped sharply.

Event five: high-end women's clothing companies get together and invest in mergers and acquisitions.

Event six: China's pregnancy and baby market continues to be hot, and the market size is expected to exceed 150 billion in 2017.

Event seven: new retail, consumer upgrading, brand development of e-commerce, entering the era of electricity supplier 4.

Event eight: national brand upgrading, domestic goods back to boom, upgrading talent is fundamental

Luxury market in China is warming up, making electricity supplier, younger strategy

Hermes group, LVMH group, Kai Yun group and so on have made great achievements.

Hermes group: sales in all regions of the world have registered an increase.

The third quarter sales of Hermes group increased by 11.3% to 1 billion 337 million euros compared with the same period, and sales in all regions of the world grew. The Asia Pacific region has become the largest market in Hermes.

Sales in the first nine months of 2017 increased by 10% to 4 billion 50 million euros.

LVMH group: the highest market value since being listed

In the first nine months of fiscal year 2017,

Sales grew 14% to 30 billion 100 million euros over the same period.

The LVMH group's investment in digital and innovative marketing also continued to return, and the group's fashion leather Department recorded strong double digit growth in the three quarter of the year.

In the past year, the market value of LVMH group has increased by about 44 billion euros, approaching 130 billion, which is the highest market value of the LVMH group since its listing.

Open Cloud group: a continuation of the growth momentum

In the 3 months ended September 30, 2017, the total sales of Kai Yun group rose 23.2% to 3 billion 920 million euros compared with the previous year, thanks to strong Gucci performance.

The group's core luxury brand Gucci beat all competitors, and sales surged 49.4% to 1 billion 550 million euros, again exceeding Hermes.

The noble life brand of the Hermes group is located in Tmall.

In May, the flagship store of China's noble lifestyle brand named "upper and lower" opened officially, which is also the first online channel for the brand of Tmall.

Gucci officially launched online shopping service, LV China official website incorporated into e-commerce business

Gucci (Gucci) announced its online selection service on its official website in China in July 3, 2017. Customers can purchase a full range of works on this platform, covering handbags, shoes, clothing and jewelry.

In the same month, Louis Vuitton Louis Weedon, the world's largest luxury brand, announced the launch of China's official online flagship store, which became the only official e-commerce platform for LV in China.

The visit to China's online store was very low-key, and LV did not issue any announcements.

The new flagship store covers all the products of the season, covering handbags, shoes, clothing, jewelry and perfume, and includes multiple brand names and limited products.

TOD'S group's two core brands continuously enter Tmall.

Near the end of the year, Italy luxury group TOD'S's two core brands, TOD'S and HOGAN, have entered Tmall to find new growth engines in the Chinese market.

Berry Yan, general manager of TOD'S group, said that TOD'S, HOGAN and Tmall have reached online strategic cooperation. Tmall's strong data resources and customer groups will help two brands attract more consumers.

Prada officially launches e-commerce service in China

In December, Prada official website officially released a group of blockbuster "light and shadow" taken by photographer Chen Man, announces that the brand e-commerce service is officially launched in China.

Consumers can purchase the Prada selection series through Prada official website, covering products such as fashion, leather goods, accessories, glasses and so on.

The platform also opens up the online and offline boundaries, supports online ordering entities to pick up goods, and can also make online booking of private shopping guide services, and access WeChat payment and Alipay's two payment methods.

Domestic e-commerce platform pays attention to luxury electric business

In August 1st, Tmall luxury APP Luxury Pavilion was launched online. This is the world's first virtual APP customized for luxury brands. It has a unique custom experience for luxury goods, and allows luxury goods to be targeted to display and touch up to high-end users in Tmall 500 million users.

In the future, it will become the world's largest brand self catering luxury online platform.

In June, Jingdong Group invested $397 million in the world's leading fashion boutique shopping platform Farfetch and became one of its largest shareholders. Liu Qiangdong, chairman and chief executive officer of the board of directors of Jingdong group, joined the Farfetch board.

In October, Jingdong announced the launch of a wholly developed luxury service platform, TOPLIFE, to fight against Tmall's newly launched luxury APP Luxury Pavilion and luxury flash shop Tmall Space.

Luxury electric business war entered the most anxious stage.

Temple library officially landed on NASDAQ in September this year, becoming the first luxury electric business in China.

In the third quarter of September 30th, the total net revenue of temple library was 982 million yuan, up 44.2% over the same period last year. Net profit was 34 million 100 thousand yuan, up 902.9% from 3 million 400 thousand yuan in the same period last year.

The successful listing and satisfactory performance of the temple library also reflected the further strengthening of the competitiveness of China's luxury electric business.

Louis Vuitton x Supreme joint name, luxury brands have signed Zhao Liying and other traffic stars.

Louis Vuitton join hands with street corner Supreme mad to sell 100 million euros.

Louis Vuitton x Supreme joint product has sold more than one hundred million euros in sales so far.

With the help of this landmark joint partnership, Louis Vuitton has opened the door to the youth world and won numerous attention and exposure. Supreme has been recognized.

Louis Vuitton and Supreme have successfully created products suitable for millennial tastes to activate young people's market.

Dior signed the traffic star Zhao Liying, Gu Li Na Zai as FENDI China brand ambassador.

In October, Zhao Liying became the brand ambassador of the new China brand in Dior. Shortly after that, Italy luxury brand FENDI announced that after 90, floret Curie became the brand ambassador of China.

In addition, the cooperation between Burberry and Wu Yifan continued to deepen. In December, it launched the joint name Burberry X Kris Wu, and Wu Yifan himself demonstrated the blockbuster and participated in the selection work of the design.

Luxury brands choose to join hands with the popular celebrities. After all, they value their influence and carrying ability in the young group, and expand the younger audiences for the brand. From this we can see the determination of the luxury brands.

The tidal current industry is beginning to blowout in China, and the fashion market is heading for a climax.

Star set up shop tide shop continues to heat up, tide brand online business explosive growth.

It is not unusual for a star to open a tidal shop.

For example, Edison Chan launched his own brand name CLOT in 2004. Li Chen and Willber Pan set up Chao brand NPC in Shanghai in 2009, Show Luo founded STAGE, Sam Lee founded SUBCREW, Shawn Yue founded MADNESS (MDNS), Axin founded STAYREAL, PHANTACi founded PHANTACi, founded XPX, and founded WNP... In August of this year, Taiwan singer's own brand Debrand was opened in Taigu, Sanlitun.

In view of the fans effect, the Star shop can pmit the tide culture and tide attitude faster.

There are also benefits from the tide card business platform. YOHO's shipment reached 2 billion yuan in 2016, and it is expected to reach 3 billion 400 million yuan in 2017, with an increase of over 60%.

To some extent, the rise of goods has proved the dividend period of the trend culture. From the actions of Jingdong, Tmall, NetEase koala and so on, constantly attracting the tide card or expanding the tide brand category, the rise of the trend culture in the commercial level is already on the March.

Louis Vuitton this year's cross-border cooperation with Supreme is an annual classic, with sales reaching 100 million.

Louis Vuitton this year's cross-border cooperation with Supreme is an annual classic. Its joint series was officially released in January 19, 2017, with sales reaching 100 million euros so far.

Shortly after the launch of the series, the The Carlyle Group, the US private equity giant, bought a Supreme 50% stake at a price of $500 million. At that price, Supreme's valuation reached an astonishing $1 billion 100 million.

Sports market accelerates expansion, sports subdivides market, brand potential is huge.

Sales of Anta group surged 50% in the first half of the year, and the performance of domestic brands such as Lining and

The increase of gross domestic product and gross profit margin of every local sporting goods brand indicates the revival of the domestic sports brand market.

Anta group's net profit rose 29% in the first half of the year, mainly driven by FILA business, of which sales rose 50% over the same period, accounting for 25% of Anta's total sales.

Lining continues to make profits, and the core brand Lining is still the main force of its performance.

A strong market for children's clothing can be regarded as a success in robbing children's clothing market.

Adidas, Nike, Skechers, Puma and other international sports brands have achieved substantial gains.

In the third quarter of 2017, most sports brands maintained good performance, Adidas global sales increased by 12%, and China's regional growth increased by 28%, becoming the fastest growing market in the world.

Nike brand sales rose 2% to $8 billion 600 million over the same period, mainly due to sales growth in Greater China, the Middle East and Latin America.

In the first three quarters of this year, Skechers has achieved a record high turnover of 3 billion US dollars.

Puma sales rose 17% to 1 billion 122 million euros, up double-digit growth in all regions, and net profit rose 57%.

Yoga clothing brand Lululemon sales rose 14%, electricity sales increased 26%

In the three months ended October 30th, Lululemon sales recorded a US $619 million, up 14% from the same period last year, including an increase of 26% in retail sales, including e-commerce sales.

It is worth noting that sales in the second quarter surged 70% in the Asian region, thanks mainly to the growth of Lululemon's sales in Alibaba flagship store of Tmall as high as 175%.

2XU professional sports equipment Tmall Online

In September 1st, the world's leading sports brand 2XU launched the flagship store of Tmall. Before that, 2XU's products had only a few purchasing channels in the country.

After officially entering China, the brand has set the goal of selling 140 thousand pairs of trousers in China in three years.

2XU has become the choice of various sports fields and celebrities with compressed product line. At present, LVMH group owns 40% of 2XU.

The shoe market is weak and its performance has plummeted.

BELLE international delisting, net profit continued to fall

This year, BELLE international delisted at the Hongkong stock exchange.

Exit from the capital market is closely related to the poor performance of BELLE stores in recent years.

Although the company has been actively pforming, it still can not change the declining trend of closing stores and declining performance.

In May this year, BELLE released the last annual report before delisting. As of February 28, 2017, BELLE group's revenue was 41 billion 707 million yuan, and net profit was 2 billion 403 million yuan, down 18.1% compared with the same period last year.

Sales of footwear business decreased by 10% compared with the same period last year, while the number of mainland footwear retail outlets decreased by 700.

Daphne lost HK $two hundred million for half a year, with an average monthly closing of 51.

As of the first half of June 30, 2017, Daphne's turnover was HK $2 billion 730 million, a year-on-year decrease of 19.65%, net profit loss of 210 million yuan, an increase of 24.28% over the same period last year.

Daphne said the reduction in turnover was mainly due to a negative growth in the sales of core brand business Daphne and shoe brands in the mainland of China.

The number of stores in the first half of decreased by 306, which means that 51 stores were closed on average every month.

AOKANG's net profit margin has increased by more than 50%.

AOKANG international still continued the downward trend in the same period last year, with a slight narrowing in revenue, but the net profit fell by several times, to 17.25%.

The net profit is 39 million, a drop of 56.59%.

Jimmy Choo was bought by Michael Kors, and UGG broke out selling rumors. Tod s, known for its bean bean shoes, also failed.

Apart from domestic brands, international brands are also facing market challenges.

Entering the 2017, a number of luxury shoe brands are facing a risk of sale.

Jimmy Choo was bought by Michael Kors for $1 billion 200 million, and UGG also sold rumors this year. Tod's s, known for its bean bean shoes, also lost its performance, and these three brands were once popular shoes brands for consumers.

Middle and high-end women's clothing companies get together and invest in mergers and acquisitions.

Domestic women's clothing enterprises focus on listing or sprint IPO

Domestic high-end women's clothing enterprises have been watching the capital market in recent years. Since 2017, the IPO audit has pressed the "fast forward button", and the brand clothing has once again welcomed the capitalization tide.

In January 9th this year, Ningbo 603877.SH officially landed on the Shanghai Stock Exchange to become the largest multi brand fashion apparel group in China. Its market value exceeded 14 billion 500 million.

In February 14th, an Zheng fashion struck the bell at the Shanghai Stock Exchange as the second clothing company to visit A shares this year.

On the first day of listing, share prices soared by 44%, and market capitalization exceeded 6 billion 800 million.

In May 31st, the daily fashion group was listed on the Shanghai stock exchange. Its opening was rapid trading. It closed at 10.20 yuan, or over 44%.

La Natsu Bell was officially listed on A shares in September 13th. In 2014, La Natsu Bell was listed in Hongkong, with a market value of about HK $2 billion.

In addition, the IPO, Mass Phil and Heji group are also sprinting this year.

China's clothing brand has entered the stage of shuffling, and more clothing enterprises are seeking capitalization, hoping to occupy the commanding heights with the strength of capital and the merger of other brands.

Song's acquisition of VIVIENNETAM brand

In August 8th, 603808.SH announced that it would buy a 75% stake in Shenzhen Vivian Tan (Fashion) Limited at 37 million yuan, which owns the ownership of VIVIENNE TAM brand in mainland China.

At this point, in the field of high fashion, song has already owned many famous international clothing brands such as the main brand "ELLASSAY", "IRO" and "VIVIENNETAM".

China's pregnancy and baby market continues to be hot, and the market size is expected to exceed 150 billion in 2017.

The National Men's wear brand Hai Lan's home has entered the children's clothing market and acquired Ying Shi share, becoming the second largest shareholder.

Hai Lan, a wholly owned subsidiary of Hai Lan's home, invested 660 million yuan in its investment in 44% stake in Ying Shi Baby Products Co., Ltd.

After the completion of the paction, Hai Lan investment will become the second largest shareholder of Ying baby.

Hai Lan takes this opportunity to seize the consumption demand of young and middle aged children and children in the environment of "consumption upgrading" and "Internet +", and grasp the development opportunities of baby market's rapid growth, and increase the new profit growth point.

Two children's wear brands, ABCKIDS, have been listed successfully.

In June 1st, the famous brand of children's wear was officially listed on Shenzhen Stock Exchange and became the first A share of children's clothing.

With the start of the "A share children's first share", the news of the company's listing has been constantly being brushed, so that many industry people begin to notice the strong influence of the pformation and upgrading of children's clothing enterprises.

In August 18th, the Limited by Share Ltd (ABCKIDS brand owner) was listed on the main board of the Shanghai Stock Exchange, and was listed on the 47 million shares of the listed company's circulating capital, issuing a price of 7.73 yuan per share.

This is the initial public offering of shares, indicating that our children's clothing industry is adding new strength.

Minipeace, JNBY by JNBY, Barbara, MooMoo and other adult background clothing brand children's clothing performance rose rapidly.

JNBY by JNBY increased by 53% to 160 million 200 thousand yuan in the first half of fiscal year 2017, and the JNBY by JNBY brand income nearly quadrupled during the 2014-2017 fiscal year.

The semi annual report of Taiping bird shows that children's wear and apparel business income and gross profit growth are close to 50% in 2017.

Barbara, Semir's children's clothing sector, has a business income of 2 billion 246 million yuan in the first half of 2017, accounting for 50.68% of its operating revenue, up 24.97% over the same period last year.

Domestic sports brand children's wear market business growth is obvious.

In recent years, Anta children's clothing has gradually grown into an important driving force for the growth of Anta group.

As of June this year, Anta's independent children's wear shops increased to more than 2100, compared to nearly 10 times that of 2009.

In the first half of 2017, the children's clothing income of 361 degrees reached 306 million, accounting for 11% of the group's total revenue.

Lining plans to launch the self run children's wear "Lining YOUNG" brand in January 1, 2018. It is estimated that the number of shops will be around 500 next year.

New retail, consumer upgrading, e-commerce brand development, into the 4 era of electricity supplier

Taiping bird, Hai Lan's home and Alibaba reach new retail cooperation

In August 30th, Hai Lan home and Tmall announced a strategic cooperation in Hangzhou. The two leading business leaders under the online and offline business will integrate into the new business concepts and innovative technologies and conduct in-depth cooperation in various aspects to provide consumers with more diversified and multi scene new retail experiences.

A month later, Ningbo Pacific bird fashion dress Limited by Share Ltd also reached new retail strategic cooperation with Tmall.

The two sides intend to carry out in-depth strategic cooperation in such fields as brand building, big data empowerment, consumer operation, and online and offline integration.

Tmall brand upgrade, put forward "ideal life of Heaven Cat", Tmall double eleven trend pageant to create fifth fashion week.

In May 23rd, Tmall launched its largest brand upgrade since its establishment in Shanghai. SLOGAN (brand slogan) upgraded from "Heaven Cat enough" to "ideal life".

On the spot, the 2017 five trend words, "LOHAS green movement, freedom of solo, freedom of people, freedom without wisdom, playthings", were released on the spot. The upgraded Tmall clearly defined the ideal life connotation of contemporary social consumption upgrading.

This year, on the eve of Tmall's double 11 global carnival, Tmall's double 11 trend pageant pioneered the biggest event in the global fashion industry.

Including LVMH group, Estee Lauder group, France SMCP group, New York fashion week and other European and American top brands and luxury brands gathered, in addition, Ordos, Anta, Chinese designer brand platform pillars also join hands with new brands to participate in the show.

This is the full display and embodiment of Tmall's continued strategic innovation in the global fashion and become the first innovation main position of the global brand Chinese market.

Victoria's Secret, Massimo Dutti and other high-end brands will debut to Tmall platform for the first time.

In July, ZARA high-end sister brand Massimo Dutti and Tmall super brand day held the first Asian projection in Shanghai.

In November 20th, Victoria's Secret, the most popular fashion brand in the United States, opened its first show in China. Before that, it had made its two appearance at the Tmall double 11 evening party and the fashion festival. In November 29th, when the secret show was on the air, Tmall also launched the Tmall super brand day.

Jingdong participates in fashion week of Shanghai and New York to promote global designers' cooperation

In April, Jingdong brought Shanghai's Fashion Week "Jingdong day" series activities. During the 2018 spring and summer Shanghai fashion week, Jingdong joined hands with the original designer brand and landed again.

In November, Jingdong formally announced its cooperation with the CFDA/Vogue Fashion Foundation of the American fashion designers association to help us young designers to enter the Chinese market smoothly and realize the largest online market.

The upgrading of national brands and the return of domestic goods are fundamental.

American brand /ME&CITY upgrade, start again, invite five new generation idols.

In 2017, the United States introduced the pformation from a single leisure style to a diversified lifestyle brand from the perspectives of product style, store image and brand vision. At the same time, Guan Xiaotong, Ren Jialun, Ceng Shunxi, Song Weilong and Zhong Chuxi were invited to represent the five generation of new generation, and the five styles were CO produced.

ME&CITY, a fellow brand, joined hands with Liu Wen, an international model designer, to witness the brand upgrade and welcome the opening of the flagship store in Chongqing, and created an air fashion show for the 2018 Shanghai fashion week.

Hai Lan's brand image upgrades, invites Lin renewal endorsement, brand style to fast fashion, internationalization direction pformation.

The National Men's wear brand Hai Lan's home is accelerating pformation to the trend of being younger and fashionable.

Today's Hai Lan home spokesperson young actor Lin update, the image is more in line with the young people's preferences.

The production of advertisements also uses the popular style of simplicity, which is more in line with the aesthetic of the younger generation.

At the core of product design, Hai Lan's home has also made new attempts, and its style is more stylish and simple.

In 2016, the first designer joint series XANDER ZHOU+HLA was launched in collaboration with Xander Zhou, a male designer, and the new product was sold out on shelves.

In August 2017, Hai Lan's home to increase capital for fast fashion brand UR parent company is considered an important step in the fast fashion field of Hai Lan's home layout.

Ordos brand upgrade, bid farewell to the old cashmere age, to internationalize, fashion, multi brand direction.

In order to get rid of the old cashmere products in the past, Ordos launched a brand more popular in the city in 2015, and launched a multi brand strategy consisting of "ERDOS", "Ordos 1980" and "BLUE ERDOS".

Among them, "BLUE ERDOS" is specifically aimed at young customer groups.

In recent years, Ordos has also been through multi-channel layout, with Tmall, vip.com, Jingdong and other platforms.

In the process of expanding sales channels, Ordos undoubtedly showed the intention of pushing traditional cashmere products to young consumer groups.

The key of brand upgrading is replacing the head of the sea LAN, the United States and Ordos.

In the 2017 year, Hai Lan group announced the two generation succession.

In February 8th, born in 1988, Zhou Lichen, the son of Zhou Jianping, chairman of Hai Lan group, was officially appointed president of group limited.

In November 2016, Zhou Chengjian, founder of the US bond company, resigned as president of the company. Among them, the two positions of chairman and CEO were taken over by daughter Hu Jiajia.

Now Wang Zhen, the vice president of Ordos holding group and general manager of Erdos Cashmere Group, has returned to the company that runs his father's business.

In the face of the new consumer groups and the background of Internet dominance, brands need to actively adjust their positioning, and products are actively moving towards "younger and fashion oriented", which requires these enterprises to seek upgrading and change.

The two generation of thinking can bring fresh blood to enterprises and is conducive to the development of enterprises.

Consumption escalation, luxury electric business, brand younger, international fashion week, trend industry, pan entertainment, cross border cooperation, new retail, entity recovery, listing / acquisition, brand upgrading, national brand, head replacement and all channels, ingenuity, buyer shop and other words constituted the hot events of the clothing industry in 2017.

In 2018, what new hot events will be born in the global apparel industry?

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