China'S Sports Industry Is Facing A Bottleneck.

According to the world clothing shoes and hats net,

First, the scale of development is not big. In 2016, the scale of China's sports industry was 1 trillion and 900 billion, the proportion of industrial added value in the same period GDP was 0.9%, and the sports industry should become a pillar industry, accounting for at least 4%.

"China has nearly 1 billion 400 million people and sold 300 million pairs in 2016.

While the United States has almost 300 million people, it has sold 300 million pairs of sports shoes, and the potential of China's sports market is huge. "

In January 13th, at the national sports industry conference held in Xiamen, Ding Shizhong, chairman of Anta's board of directors, shared such a group of figures.

300 million people on ice and snow, marathon race blowout...

From the perspective of investment and consumption, the sports industry is becoming an outlet for the Chinese consumer upgrading.

From a macro economic perspective, the sports industry is expected to become an important pillar industry of China's national economy.

The sports industry is getting more and more attention from the central government to the local government. The relevant departments begin to lay a solid foundation for the sports industry data, and the industrial support policy is intensive.

China's sports industry is facing a bottleneck that is not big enough, the structure is not optimized enough and the regional development is not balanced enough.

In the view of Zhao Yong, deputy director of the State General Administration of sports,

The activity level of the main body is a core index to measure whether the sports industry is a high quality development. It should give signals to the whole society, support entrepreneurs to develop sports enterprises, support pformation enterprises to develop sports industry, and support dual enterprises to develop sports industry.

An average annual growth rate of two digits

Sports industry is favored by the government, enterprises and capital circles.

According to the world clothing and shoe net, in January this year, the 11 ministries and commissions of the national development and Reform Commission and the State Sports General Administration jointly issued the "marathon sports industry development plan", "bicycle industry development plan" and "fencing industry development plan". From 2018 -2020, the scale of Marathon industry in China will reach 120 billion yuan, the scale of bicycle industry will reach 150 billion yuan, and the scale of the nationwide participation in fencing will reach 200 thousand.

China's sports and sports have erupted rapidly, marathon, bicycle sports, events and participants are also increasing rapidly.

Taking marathon as an example, Mr. Shui Tao, director of the marathon Office of the National Sports Administration Center for track and field sports, told reporters that the marathon event in 2018 would have a great increment on the basis of 2017, which was released by several ministries and commissions, and could also facilitate the mobilization of more forces to promote the development of the marathon.

At the meeting, the State Sports General Administration and the National Bureau of statistics released the national sports industry data in 2016.

The total scale of sports industry reached 1 trillion and 900 billion yuan, an increase of 11.1% compared with that in 2015, and industrial added value accounted for 0.9% of GDP in the same period.

Participating experts told reporters at the meeting that at the end of 2014, when the State Council issued some opinions on accelerating the development of sports industry to promote sports consumption (referred to as "No. 46"), the national sports industry began to be formally incorporated as an important industry in the national economic system.

The Quarterly Bulletin of sports industry data statistics will be released regularly in a southern province in 2018, and the dynamic monitoring mechanism of sports industry data is being established, which fully reflects the government's attention to the sports industry.

Civilization 46 indicates that the sports industry will become an important force in the pformation and upgrading of the economy. By 2025, the sports industry system with reasonable layout, perfect functions and various categories has been basically established. The driving effect on other industries has improved significantly, and the total scale of the sports industry has exceeded 5 trillion yuan.

Huang Haiyan, deputy director of the collaborative innovation center of sports and health industry, Shanghai Institute of Physical Education, said that as long as 2013 to 2020, the total annual growth rate of sports industry will remain around 15%, and the annual growth rate from 2021 to 2025 will reach 10%.

According to the world clothing shoes and hats net, reporters learned from official channels that in recent two years, local sports departments at various levels are doing sports industry data thoroughly. Since 2014, sports industry has been regarded as an important industry category from local to central.

In 2017 and 2018, the National Bureau of statistics and the State General Administration of sport jointly issued the annual sports industry data bulletin.

Zhao Yong, deputy director general of the State General Administration of sports, said that the development of sports industry is an important part of the structural reform of the supply side.

At the same time, the sports industry can integrate one production, second production and three production, which can lead other industries to achieve high quality development and achieve pformation and upgrading.

The sports industry has the effect of fermentation. Therefore, under the background of high quality development, the sports industry's pformation and upgrading to the economy will be a powerful new driving force.

Four major problems in Industrial Development

A big sports industry does not mean that China has become a powerful sports industry.

Zhao Yong said that the sports industry has made great achievements and strong momentum in recent years, but the gap between China and sports power is obvious.

The problems existing in the development of sports industry are: first, the scale is small. In 2016, the scale of China's sports industry was 1 trillion and 900 billion, the proportion of industrial added value (GDP) was 0.9%, and the sports industry should become a pillar industry, accounting for at least 4%.

Statistics show that in 2015, the proportion of sports industry added value to GDP accounted for about 0.7%, and the proportion increased by 0.2 percentage points in 2016.

However, the sports industry is the most developed country, the added value of sports industry is about 1%-3% of GDP, and the added value of sports industry in the United States accounts for 3% of GDP, which is one of the ten largest industries in the United States.

Zhao Yong also mentioned that China's sports industry structure is not good, the proportion of equipment manufacturing industry is too large, and the proportion of sports service industry is too small.

The latest data released in 2016 showed that the proportion of sports goods and related products accounted for 44.2% of the value added of the national sports industry from the internal structure of the national sports industry.

The added value of sports service industry is 55%.

Public information shows that in recent years, the added value of sports service industry in the United States accounts for about 80% of the national sports industry.

The third problem mentioned by Zhao Yong is the imbalance of regional development. In some provinces, there is not a large scale sports industry in the county level, and the development is extremely unbalanced. Four, the industrial economic efficiency is low. Taking sports equipment enterprises as an example, there is a lack of brand. The two ends of the smile curve are basically not held in the hands of Chinese enterprises.

In Huang Haiyan's view, there are many reasons why China's sports industry is not big enough. First of all, the economic development is fast, but the per capita disposable income is not high enough, and sports consumption is more concentrated in big cities. Secondly, the whole society's pursuit of quality of life is not enough, and sports consumption culture has not yet completely formed. Traditional oriental sports culture is more health preserving, emphasizing static beauty, while western sports culture emphasizes competition and encourage extreme sports. Many sports and leisure sports, including marathons, cross-country activities and ice and snow sports, are imported to China.

As for the high proportion of sports equipment manufacturing industry, opinions vary from one side to another. Some experts say that China is a big manufacturing country with high equipment proportion. The current problem is how to improve the level of equipment manufacturing industry.

Reporters visited XTEP and 31st degree in Fujian, two companies have R & D laboratories, and enterprises are actively promoting their technology sense products.

When asked about R & D expenditure, local businesses said that in recent years there has been continuous improvement, but there is still a big gap between Nike and ADI.

Sun Chenghua, director of CABBEEN skiing, told reporters that many enterprises in early China were making foreign brand equipment agents. Now some domestic enterprises are starting to invest more in R & D and pushing domestic brands, but the process of brand development from research to popularization to market still needs process, and some roads have to go through.

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Activating market players

Market potential and obvious bottlenecks, so that the government and enterprises have seen industrial opportunities.

According to the world clothing and shoe net, the head of the General Administration of sports in 2015 has said that China is already the world's largest producer of sporting goods, but its per capita sports consumption is only 1/10 of the global average.

According to international standards, when the per capita GDP reached US $5000, the sports industry development was blowout, and China's per capita GDP has reached almost $8000.

At the national sports industry development conference, Zhao Yong talked about China's development of sports industry in nearly half an hour's speeches.

He stressed that the core point of view is that the core of the development of sports industry is two power, one is the power of the government, and the two is the driving force of the market.

At present, the driving force of the market is still relatively weak, and the allocation of market resources is not enough.

Zhao Yong said that enterprises are the source of wealth creation. To cultivate top entrepreneurs and top sports enterprises, many enterprises have potential. They should focus on supporting development, pay close attention to policy implementation, turn policies into environment, and become entrepreneurs and entrepreneurs.

It has been three years since the publication of Article 46. During the period, a series of policies on the development of marathon, ice and snow sports, cycling and other specific projects have been released, and a series of policies on decentralization and decentralization have been launched.

The main policy ideas are to activate the sports market and stimulate the enthusiasm of private capital and social main body to participate in the sports industry.

In encouraging and activating investment in sports market, the government is also taking advantage of the situation.

The State Sports General Administration and ICBC and other four major financial institutions and related financial institutions signed a cooperation agreement on financial support for the development of sports industry respectively.

During the "13th Five-Year" period, the four commercial banks will provide 800 billion yuan credit line for the development of sports industry.

Take the marathon race as an example. In the past three years, the marathon games broke out, and a large number of event service start-up companies appeared.

An entrepreneur who has pformed from the media to serve as a sports event told reporters that the increase of events and the "abolition of unreasonable administrative examination and approval matters, the abolition of commercial and mass sports event approval" and the policy of actively introducing social capital to host events in the 46 document are closely related. In the future, we hope to further decentralization and decentralization, and how the government guides the norms and development of competitions need wisdom.

In terms of sports investment in the past two years, according to statistics, from January 2016 to December, there were 242 sports industry related venture stage investments and 19 billion 900 million yuan in investment and financing. From January 2017 to mid December, there were about 180 investment and financing activities in the domestic sports field, and the total amount of financing was nearly 9 billion yuan.

Compared with the Internet, big data and other tuyere industries, compared with 2016, sports investment in 2017 is more rational, sports industry is still in the draught, and startups and business models emerge in endlessly.

Zhao Yong said that to further improve and implement the sports industry policy, the key issues now are tax policy, hydropower price, financial security support and security cost.

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