Why Is There Such A Pformation In China'S Retail Industry?

Near the Spring Festival, people are ready to buy and buy.

This year, many shopping malls have been significantly warmer. Once the past is deserted, there is even a long queue at the weekend checkout.

According to the world clothing and shoe net, the Ministry of Commerce recently released data showing that the physical retail development in China was good last year. The sales of 2700 typical enterprises increased by 4.6% over the same period last year, and the growth rate was 3 percentage points higher than that of the same period last year.

Last year, China's online retail sales exceeded 7 trillion and 200 billion yuan, an increase of 32.2% over the same period last year.

How did China's retail industry change like this? How did it happen in China's retail industry?

What kind of picture will it spread?

Online sales have reached a new high level, while the store has bid farewell to the "closed shop tide", and the retail sales have stabilized steadily.

At noon on January 23rd, the shopping bathing convenience store on the first floor of Jingan center building in Chaoyang District, Beijing was bustling.

Rest assured lunch, snacks and health drinks have become a new choice for workers around.

"Compared with the past, convenience stores are richer, healthier and easier to pay.

Convenience stores can both solve lunch and go around after dinner. It feels good. "

Li Weiliang, a clerk at a nearby bank, said.

The "small and beautiful" convenience store thrived.

The report released in the fourth quarter of 2017 released by the Ministry of Commerce shows that the overall prosperity index of convenience stores is 71.28, a rise of 2.03 over the third quarter.

Throughout 2017, the convenience store quarterly boom index remained at a high level.

The popularity of convenience stores is a microcosm of physical retail sales in China.

Experiencing a period of "

After the adjustment period, the retail sales of domestic entities gradually recovered, from convenience stores to large shopping malls, from sales to profits, showing a clear stabilizing trend.

The profitability of enterprises is enhanced.

In 2017, the total operating profits and profits of typical enterprises increased by 8% and 7.1% respectively, and the growth rates were 6.5 and 11 percentage points faster than the same period last year.

The main business is getting warmer.

Typical business data show that sales growth in specialty stores, specialty stores, supermarkets and department stores in 2017 was 8.3%, 6.2%, 3.8% and 2.4% respectively, up 6.6, 3.3, 1.9 and 2.7 percentage points respectively over the same period last year.

"Last year, China's retail enterprises took the initiative in pformation and upgrading, and the contribution and influence of innovation increased day by day, and the retail industry stabilized to a good momentum."

The director of the Circulation Development Department of the Ministry of Commerce said.

The store is getting warmer.

It also introduces new ways to bring more convenience to consumers.

Li Xiao worked in a securities company in Pudong New Area, Shanghai, and her hometown was in Hunan rural area.

Before the Spring Festival, he was busy buying new year's products, and he was carrying bags and bags on his way home. "I want to bring more rare things to my parents."

Now, the electricity supplier has entered the countryside and delivered to the door. When Li Xiaoping can buy the products from all over the world for his parents, he can return home lightly in the new year.

Online and offline are not life and death, but more and more "you have me, I have you".

For many people, there is a clear competitive relationship between the retail industry and the offline industry.

A few years ago, the "closed down tide" of physical stores appeared in China, which was attributed to the "diversion effect" brought by the rapid development of the electricity supplier.

Seemingly "irreconcilable" online and offline, why do we go all the way now?

"Online and offline are not life and death, but survival of the fittest is the market rule."

Li Ke Obo, executive secretary of the China and world economic research center of Tsinghua University, believes that retail sales have been cold in the past few years, so we can not put all the boards on the electricity supplier, not to say that there is no market under the line. This is just a healthy competition and Revolution in the retail field.

Offline retail sales have been adjusted in a timely manner to meet consumer demand, still have a unique advantage, is expected to win the favor of consumers.

The narrowing of the price gap between online and offline is the primary factor for the return of consumption.

Near the Spring Festival, Cai Wei, a staff member of a foreign enterprise in Wangjing, Chaoyang District, Beijing, wants to add some new objects to pick up a recently popular Dyson hair dryer.

Cai Weixian checked the Internet and found that the price of the dryer was more than 2900 yuan, but he needed an appointment and could not receive it at one thirty.

He came to an electrical appliance store near the unit. He never thought that the price would be several dozen yuan cheaper than the Internet, and he could also pick up the goods on the spot.

"I used to think that physical stores are more expensive than Internet.

Now the shopping mall and the Internet prices are almost the same. I would like to buy them in the mall. After all, they can face to face pactions and feel at ease.

Cai Wei said.

"Retail sales are merging and developing together on the offline China line."

Roland Begg, senior partner of management consulting firm Ren Guoqiang, believes that offline retailing is actively embracing new technologies and taking the initiative to pform and upgrade. Online business operators are also infiltrating under the line, accelerating the empowerment of enterprises under the line, and showing the new characteristics of "you have me and I have you" online and offline.

More and more Chinese retail enterprises have realized that only by innovating the business format and improving their operational capability, can we solve the problem of consumption pain and enhance the consumption experience, so that we can gain development.

"No matter online retailing or offline retailing, we can not escape this basic rule."

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From "seller's thinking" to "buyer's thinking", the acceleration and integration of the retail industry and the consumption experience have greatly enhanced the "double liter" of the two.

Developing new formats.

Retail enterprises actively open up online and offline and upstream and downstream, and promote multi format, cross industry, aggregation and synergy.

For example, the fruit box, coffee and so on explore unmanned shelves and no convenience stores, improve the efficiency of purchase; Yonghui super species store launched the "supermarket + catering" new mode.

Test the water "one-stop".

Retail enterprises make full use of modern information technology to expand the sales channels of physical stores, unmanned stores, mobile terminals, PC terminals, and TV shopping platforms.

Ali joined hands with Bailian, Yintai, and RT mart to accelerate the integration of online and offline businesses; Wuming combined with "multi point" to create a "free purchase" platform to enable consumers to achieve convenient and efficient integrated shopping.

Reconstructing the supply chain.

Retail enterprises actively promote the supply chain to extend to the production end, reduce costs, and improve the cold chain logistics and fresh supply chain.

The channel sinks.

Retail enterprises accelerate the expansion of channels to small and medium-sized cities, new towns and rural markets.

Jingdong launched the "Jingdong supermarket 100 city line" activities, Suning plans to open 1000 suning.com outlets in the countryside.

New retail and new thinking will bring new opportunities to the development of the offline industry in 2018.

"China's retail industry must maintain its momentum of innovation."

Ren Guoqiang said that China's consumer groups are more subdivided, and any innovation must have a clear idea of which crowd to target, what pain points to be targeted, and what experience to enhance.

Xiao Wenjie, CEO of Le Xin group, believes that China's retail industry should strive towards quality retail, smart retailing, cross-border retail and green retail, and strive to improve the quality and efficiency of supply.

"Coexistence of channels is the trend of long-term development in the future."

Wang Chen, chief executive officer of buy bait chain convenience store, said that offline shop is no longer a traditional shop. Instead, it should use the Internet to open physical stores, all of which are traffic management, service upgrading and data consumption. It will form a dislocation of online and offline categories and complementary services.

Suning cloud business related responsible person said that the new retail that was sung last year is essentially relying on the Internet, through the use of big data, cloud computing, the Internet of things, artificial intelligence and other technical means, will link up the online, offline and logistics, and upgrade the whole process of production, circulation, exhibition, sale, after sale and so on.

"This is not only a good path to speed up and increase efficiency in China's circulation, but also a reshaping of the future retail ecology and the world's retail structure."

According to the insiders, if 2017 is called the first year of future retail sales, and 2018 will be the deepening year for future retail sales, there will be more new projects and new concepts that are worth looking forward to.

Under the background of the integration of the Internet energy line and the online and offline integration, the offline format will inevitably usher in a chance to shuffle the development again.

"We should also note that the development environment of the retail industry needs to be further improved."

Li Ke OBO said that both the offline hugging line or the online layout line can not be separated from a fair and orderly competitive environment.

At present, China's online retail sales of physical commodities account for 15% of the total retail sales of consumer goods. Reasonable supervision is more conducive to the healthy development of the industry.

We should further standardize the supervision of Taxation, industry and commerce, reduce the system cost difference between offline and offline retail businesses, and create a fair competition environment for the long-term healthy development of electricity providers and traditional retailers.

Wang Yuchen, a student in a university in Dalian, Liaoning, is an online shopping person. Many years of online shopping experience has given her a strong eye and can tell which stores are "brushing".

Nevertheless, she will occasionally be put on the "high imitation goods".

"We hope that relevant departments can strengthen the supervision of the electricity supplier in the manufacturing and circulation of fake commodities, and increase the punishment for the dishonest business platform, so that consumers can enjoy the online shopping more easily and comfortably."

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