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    Wang Guibo: I Firmly Believe That The Textile Industry Will Always Be A Sunrise Industry.

    2018/3/13 13:26:00 165

    Two SessionsWang GuiboTextile IndustrySunrise Industry

    Wang Guibo, chairman of the Thirteenth National People's Congress and chairman of the Shandong groom's Limited by Share Ltd, is an old representative of the three term.

    He said that he listened to the prime minister's "government work report" and the speech of the general secretary in Shandong this year, which is more confident for the future development of the industry.

    Wang Guibo said that this leader was very aware of the actual situation and difficulties of the region, and the meeting was also very thorough.

    He believed that the leaders of the conference conveys a very good message, that is, their willingness to develop in the future is very strong.

    Wang Guibo told reporters that if the idea of development of the past government is still in the exploratory stage of understanding and implementation, then the incumbent government's development ideas are better than every past session, and every task is very clear. He thinks China's future development prospects will be very good.

    In Wang Guibo's view, textile and clothing is not a sunset industry, it is always a sunrise industry.

    In the future, the textile industry can still enter the ranks of new kinetic energy pformation of national development as long as two aspects, one is product quality and the other is innovation, is done well in two aspects.

    Although the content of Wang Guibo's proposal is related to the national strategy of Bohai Bay and high-speed rail, and has no direct relationship with the textile industry, he has never stopped thinking and paying attention to the development of the textile and garment industry.

    He told reporters that he will take charge of the management of the clothing sector in 2018. He will spend three to five years to put him on a new level.

    During the two sessions, correspondents interviewed Wang Guibo on the development of the industry and the future trend. First, the textile and garment industry, especially the clothing industry, is indeed at a low ebb. Most enterprises are feeling rather difficult. The main reason for this is that we are still in a period of pformation, and the market competition has undergone tremendous changes. In the past, it was regional competition, and now it is an international competition.

    Before 2010, there were few foreign brands, mainly among domestic brands.

    Until today, domestic brands are no longer the main competitors. The main competitors of domestic enterprises have become international brands.

    Facing the change of competition area and stage, domestic enterprises need a period of adaptation.

    Wang Guibo made an analysis and summary. He thought that the design style, fashion problems and high price of domestic brands were the main reasons for the decline of men's wear and women's clothing sales. The fundamental reason is still the fashion elements, product quality, marketing mode, price and so on, all of which need to undergo a period of time before they can be completely changed.

    In addition, the electricity supplier has also had some impact on the real economy, but now it seems that there have been some changes.

    He estimates that there will be a change from 2018 to the future, which will be a period of interaction between online and offline. Whoever wins the opportunity in this period will win the next round.

    Second, intelligent clothing is the trend of the future. In the future, it will not be able to work without intelligence. Intellectualization will increase greatly in processing speed and production efficiency, and further increase user experience. In the future, intellectualization is no longer a fresh name, it will become a required course for the development of the industry, just like buying a house to decorate.

    Intellectualization is not a dispensable thing, but a fast and slow problem.

    At present, Shandong Brian hill company has been basically intelligent, and in the future, the company will further strengthen the pace of intelligence in the marketing.

    For example, 3D volume, online private custom shop is now in progress.

    There will be a good situation for textile and clothing in the future. The way out in the future is innovation driven to achieve innovation from fiber to clothing. If we insist on doing so, Chinese clothing will certainly be competitive and market.

    Third, now is a stage of shuffling, and suits will definitely revive. He said that although the industry has been developing in recent years, they have not given up building their core competitiveness.

    In recent years, the company has been practicing internal strength.

    Wang Guibo believes that no matter when, enterprises must have good products, only in this way can we win the market.

    Without good products, consumers will not buy it every day.

    He concluded that in the future, domestic enterprises must make changes and considerations in three aspects.

    One is to use the best products and the best design to cater for the needs of the young people; two, the way of dressing has changed. In the past, one garment has to wear for three or four years. Now young people wear new clothes in a year and a half. The three is the end of the old heavy profit era, and the price of three thousand four thousand sets is not good. In the future, the price will dominate. It will depend on how low the price can be and how good the quality can be, and how convenient and quick the marketing idea can be.

    He believes that as long as all these aspects are done well, and the enterprises will improve their internal strength, there will surely be a number of enterprises and brands coming to a new development climax in the future.

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