The Root Cause Of 20 Million Of 200 Square Meters Of Shops

Today, with the discussion of the world clothing and shoes and hat net, the sales of 200 square shops will reach 20 million, and sales will be very good. The salesmen will not earn less than 10000 yuan. How did they do that?

The two most important point is the impact.

Key factors; the second is the process of how the sales team does it.

Key factors affecting consumers

1. Passenger volume

There is a common saying in China that it is difficult for a clever woman to cook a meal without rice.

Through outdoor advertising, or through SMS, call more customers through the phone, the increase in passenger traffic, the turnover rate will also increase.

2. Turnover rate

No paction rate is meaningless, because no deal, no profit, no funds, the paction rate is very low, the customer will not cooperate with you next time.

3, passenger volume

The real salesperson is able to sign the bill continuously. There is a joint rate, which can be signed continuously. This is very important.

The most accurate customers are those who have already done business.

Sales team sales process

Sales team has many sales processes, because these are not very rigid, but in the most critical sales link, this is often relatively determined, including the capture, paction and sale.

1, catch potential customers: go out

How should we catch potential customers? Are we sitting in the store waiting for the rabbit, or do we take the initiative to attack? Now the retail industry has entered the stage of active marketing, and is no longer the era of sales and so on.

Case sharing

There is a clothing store in Wuxi. The sales volume of a single store is 1 million 200 thousand per month, and the sales volume of 200 square meters is 20 million. The sales volume is very good. The salesperson has no income less than ten thousand yuan. How did it do it? It is to take the initiative to search for sales opportunities.

The shop's three shopping guides take turns watching shops, and it's time to go out.

It will be observed outside the store.

They are mainly concerned about the customers in the parking lot today, analyzing whether the consumers stop in the underground parking lot or the parking lot on the ground.

Let's take a look at where the guests are, and then go around the first floor to see which guests are more. What products are they looking at? What products are the husband and wife looking at? What products do the family come to? What kind of guests are the key guests and need special attention.

There is also how much traffic on the same floor, and what their guides are doing.

So we can gather the whole information so that we can better find the target customers and meet the needs of customers.

To see whether a store's performance is good or not can be seen through its shopping guide.

These shopping guides do not go out to interception, or stand at the door because they want to see other competitors, see the doorway traffic, where to see, what products to see.

Therefore, grasping the potential is not to sit in the store, but to take the initiative to attack. When there is no customer in the shop, we must take the initiative to attack. We should go everywhere to see, observe and collect intelligence.

When we gathered information, we found that this type of customer came to our store. When we passed our store, if we had similar products in the store, we could invite them to come in and have a look.

2, deal

The paction is a link between the preceding and the following, there is no deal, the front of the potential is meaningless, there is no paction, there may be second or third sales.

So the deal is very important.

Business is higher than anything else.

As a salesperson, we must know clearly what kind of goals and results we want to achieve.

If you do not have a goal today, it is meaningless for you to go to work again. Then what is our job? It is the target number that we can do today.

3, pursue sales

That is, once again, the paction is repeated, so the real sale is not in the front end, but in the back-end, the real profit comes from the selling, rather than from the catch and deal.

For example: you buy a coat, and then buy a guide, "you only need to add 50 yuan, you can buy a sweater, consumers will often listen to suggestions.

For example, if you buy a coat, you can buy him a coat.

If you buy shoes, you can catch pants, so you must improve the ability to sell.

The most accurate customer is the customer who has already done business. When he has trusted and approved you, then you only need to say a few words, he may buy another thing, so we must have the thought of pursuing sales.

At the same time, we also need to find ways to help customers introduce you, and introduce your customers with his word of mouth.

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