Humen Clothing People Gather Wisdom, What New Moves Are Brewing?

In the new year, how does the Humen fashion and apparel industry seize the new era and new opportunities and create new brilliance with new energy and new measures? In March 29th, the Humen apparel and apparel industry association held the five two Council, the director of Humen apparel and apparel industry management committee, Tan Zhiqiang, the president of Humen apparel and apparel industry association, executive vice president and Secretary General Zhu Huaze, and a total of 60 ginseng associations from Humen, three yuan Yuyi, brave and real boy, fashion family, shadow, praying, Tian Yu, mutual benefit and other garment enterprises, including the Yellow River, Daying and other clothing stores.

Suggestions for implementing the "35 O" project in the whole industry were put forward at the meeting.

At the meeting, Zheng Qingchou, President of Humen apparel and apparel industry association, made a summary of the association's work in 2017 and a report on the association's work plan in 2018.

Zheng Qingchou, chairman of the Association

According to the introduction, in 2017, Humen's clothing and apparel industry developed steadily, and the Humen apparel and Apparel Industry Association changed its work.

In 2017, due to the weak macroeconomic environment and other factors, the development of Humen's clothing and apparel industry is also facing many difficulties.

Over 58 clothing and apparel enterprises (including 12 member enterprises) in the town completed 9 billion 550 million yuan in industrial output value, an increase of 0.25% over the same period last year, including 28 enterprises that maintained growth, 9 billion 580 million yuan in sales, 1.06% in the same period last year, and 806 million yuan in exports, 19.85% lower than the same period last year. The total profit was 1 billion 207 million yuan, an increase of 14.69% over the same period.

Overall, last year, the development of Humen's clothing and apparel industry stabilized, showing a trend of rising profits and profit growth.

For example, YISHION's tax payment amounted to 750 million yuan in 2017.

In 2017, the Humen apparel and apparel industry and Humen apparel and apparel industry association also won a series of Honors: Humen was awarded the "10th anniversary outstanding contribution award of the global textile and apparel supply chain", "2017 China's textile and garment industry's annual elite list of the ten major vitality clusters", "the 2017 most influential industry cluster of the clothing industry in Guangdong", and the Humen garment and apparel industry association was awarded the "most dynamic association of Guangdong garment industry in 2017".

It is worth mentioning that at present, Humen's apparel and apparel industry is developing rapidly.

除了以純等龍頭、標桿企業外，還有一批新銳品牌也在崛起，逐漸形成一個品牌方陣，如女裝品牌有：卡蔓、歐點、衣訊、意澳、JAOBOO(喬帛)、利索、米丹奴、韓菲斯、鳶娜爾、ECA、TRUGIRL(楚閣)、ZIMPLE(志勤)、ANOTHER ONE、紐方、丁螺、艾利歐、艾安琪、淑女心情、黑白伊人、歐洲名店、沃斯丹、妙玲、創意狐、憶影芳華、阿謾琳、艾米索、愛格麗詩;童裝品牌有：勇敢真男孩、三木比迪、圣堡度倫、歐恰恰、瑪瑪米雅、布衣班納、巴迪小虎、時尚世家、歡歡說、歡呼小馬、美可兒、童語坊、彩虹森林、潮寶、熙熙、糖果布丁、精典小貴族、笛笛嗒、五月童品、柏惠信子等;運動休閑和民族風類的品牌有：快魚、瑋丁目、來龍、木棉道、悅緹、萬國旗袍;男裝品牌有:圣玳、男眼等;皮草和針織內衣類的品牌有：祈祈、皇室夫人、露蒂詩、仙妮璐、艾拉奇、寶麗生等。

It is precisely because of the emergence of a number of new brands and enterprises, to form a brand phalanx, only to support the building of the clothing and apparel industry in Humen, so that Humen clothing and apparel industry to maintain the everlasting charm.

In general, in the past year, Humen clothing and clothing industry has been stabilizing and developing steadily, but there are still some hidden worries, such as more and more difficult jobs, high cost of factory rental and high cost of production and operation.

Then, how to effectively integrate the resources of the industry, re create the industry highlights, change the mode of innovation and development, and how to further forge ahead in the work of the association?

First of all, the meeting discussed the "35 O" advice on clothing and apparel industry in Humen.

Zhu Huaze, executive vice president and Secretary General of the association, interprets the "35 O" project

What is the "35 O" project?

O "project plan", that is, from 2018 to 2022, through targeted, planned, step by step, policies, measures and unremitting support, we successfully nurture 50 quality backbone enterprises in the clothing and apparel industry in Humen, 50 famous brands with strong influence in the whole country and 50 outstanding industrial figures (including bosses, executives, designers, technical backbone, production experts, etc.), so as to form a clothing culture atmosphere of "famous enterprises, famous brands and celebrities" in the clothing and apparel industry of Humen, and cultivate a group of backbone forces to form a leading, driving and supporting effect, and make Humen into China's fast fashion clothing base, becoming a new benchmark for China's garment industry. In order to maintain the sustainable and healthy development of Humen's clothing and apparel industry and maintain its long lasting charm, it is recommended that the town government implement "35" in the clothing and apparel industry of Humen.

During the next discussion session, the conference gathered opinions and suggestions on how to promote the development of Humen's clothing and apparel industry.

The proposals include building industrial parks, stabilizing industries, establishing enterprise alliances, promoting the development of Baotuan, upgrading the supply chain and R & D level, and introducing high-quality talents.

To make a concluding statement, we introduced the relevant initiatives of Humen town government to support industrial development in recent years, including the establishment of the Humen apparel and apparel industry management committee to co-ordinate the industrial development; holding the China (Humen) International Fashion Fair and Humen fashion week, holding the creative design events such as the Humen Cup International Youth Design (women's wear) competition, China (Humen) fashion micro film competition, and China's popular fabrics finalists review activities, attracting the well-known fashion designers and brands at home and abroad to publish the international fashion trends, and promoting the fashionable atmosphere of Humen; building the creative fashion commune, promoting the deep integration of fashion creativity and Humen clothing industry, bringing the designer group convergence effect into play, promoting the effective pformation of the designer's works market, creating a mutually beneficial fashion apparel industry sharing service platform, and improving the industrial public services. Finally, Tan Zhiqiang, director of Humen apparel and apparel industry management committee

He also encouraged enterprises to strengthen their confidence and take root in the development of Humen, and talked about the development plan of Humen's clothing and apparel industry in recent years: including building Humen base of China's fast fashion fashion, setting up industry benchmarking; constructing Humen fashion fashion creative park and high level industrial workshop, promoting Humen's clothing and garment industry to realize the park and large-scale production and operation; holding fair trade fair and fashion week, and China's popular fabrics finalists review and fabric exhibition, etc., introducing more famous designers, cultivating and mining fashion creative talents, guiding enterprises to grasp the trend of fashion, upgrading research and development level, and promoting the high-end development of garment industry.

Tan Zhiqiang, director of Humen apparel and apparel industry management committee, made concluding remarks.