Shenzhen Hongmei Digital He Tongtong: Seize The Future Trend And Create Value For Customers.

"In 2017,

With the rapid growth of quality, the number of sales of digital printing machines increased by 200% over the same period last year, and sales revenue increased by more than 150% over the same period, and the annual sales revenue reached 120 million yuan.

When it comes to sales in 2017,

Say.

He said that to achieve such a success, on the one hand, thanks to the increase in market demand. With the national "13th Five-Year plan" to put forward higher energy saving and emission reduction requirements for printing and dyeing industry, digital printing has become the trend of the printing industry, and is the fastest growing field in the textile market.

On the other hand, it is derived from Hongmei's excellent digital product quality, continuous technological research and development, and accurate grasp of the development direction of the printing market.

Quality products lead the industry

"Always create the greatest value for customers" is

A magic weapon to stand firmly in the fierce market competition.

As a high-tech company specializing in the R & D, production and marketing of digital textile inkjet printer equipment, since its establishment in July 2012, it has been highly recognized by printing and dyeing manufacturers with first-class technical strength.

We have signed a strategic cooperation agreement with the world famous high precision industrial sprinkler manufacturers.

The Hongmei HM series of medium and high speed textile digital printing equipment has been introduced, and its performance indexes have reached or surpassed the international first-class brands.

The products are exported to Italy, France, North America, South America, Holland, Korea, Turkey, India, Pakistan and so on.

"In 2016, the company launched the high-speed roll to roll thermal pfer printer HM1800P, which opened the industrial grade application of thermal pfer printing in China, filling the gap of high-end products in similar products.

The company optimized and upgraded the equipment in 2017, making it a benchmark model in the digital printing industry, occupying 60% of the market share of the domestic paper machine.

He Tongtong said that only the quality of products will have a more stable market, Hongmei digital as the largest purchaser in KYOCERA Asia Pacific region, in-depth understanding of heat pfer paper machine and supporting textile technology.

Therefore, once the HM1800P is launched, it will become a good weapon for customers to seize the market.

In 2017, the sales volume of this model reached more than 200 units at home and abroad. At present, Hongmei digital has realized the full coverage of the equipment in the main thermal pfer printing area.

Because China's printing industry is in the stage of pformation and upgrading, textile digital printing starts late, and the technology of digital printing is still immature. Keeping the momentum of continuous technological progress of enterprises is a prerequisite for maintaining the core competitiveness of enterprises.

Product is king, technology is the first. This is the idea that Hongmei digital has been insisting on. The annual investment in new product development is maintained at over 10% of profits.

"Hong Mei has been adhering to the concept of" one generation, one generation, one generation ahead of study "in product development, and always keeps technological innovation.

For example, this year's main selling model is the new model developed last year, so this year's R & D focus is on preparing for the new equipment to be launched next year. Finally, we will make some forward-looking preparations for the latest market applications and fully maintain the vitality of the enterprises.

He Tongtong said.

Up to now,

The Han Hong group, a parent company, has applied for invention patents, utility model patents and design patents totaling 139 items, and has 22 software copyrights and 16 CE certifications, and actively applies the latest research technology to the upgrading of equipment.

Hongting digital sales director Wang Ting said that at last year's Shanghai textile machinery exhibition, Hongmei digital with the latest development of HM1800B, HM1800R, HM3200R 3 high-speed digital printing machines appeared, the scene reaction was beyond expectations, not only the participating prototypes were all ordered, but also when customers knew that the new models had no stock, they still fought for money, and seized more than ten orders at the scene.

High speed textile digital direct injection machine HM1800B

High speed coil to heat sublimation digital printing machine HM1800R

Large format high speed coil to roll thermal sublimation digital printer HM3200R

These 3 devices raise the capacity and print fineness of textile digital printing to a whole new level.

He is very confident about the future market performance of the new equipment. He will be the main selling model of Hongmei digital in 2018, and will continue to lead the digital printing industry in the field of thermal pfer printing. The sales volume is expected to increase by 40% on the basis of sales in 2017.

Among them, 1800R as a new upgrade model on the basis of 1800P, can carry out 1pass actual production, production capacity of 320 /h, in performance can shoulder or even surpass Italy M.S company's benchmark products, in the industry leading position.

3200R used in home textiles, through the expansion of the door width, printing width up to 3.3 meters, to meet almost all sizes and weight pfer printing paper on the market.

1800B uses conduction band pmission to carry out digital direct injection of reactive, acid and dispersing schemes, and the printing medium covers most of the textile fabrics on the market.

Full service win trust

"The company brings together the best R & D talents in the digital industry and the digital textile industry to ensure the stability and efficiency of the core team, thanks to the company's innovative shareholding operation mode."

He Tongtong said, Hongmei digital company as a full shareholding company, recruited new employees, become one of the shareholders of the company. The shares held by employees are directly linked to the value created by them. They can get dividends 2~3 times each year, so that all employees can enjoy the dividends of the company's development.

The corporate culture of "integrity, integrity, teamwork and sharing" is no longer just a slogan hanging on the wall, but through a sound distribution mechanism throughout the whole process of enterprise operation, forming a concerted enterprise atmosphere, smooth communication among different departments, teamwork as a norm, and truly realizing "everyone for me, I for everyone", closely linking the ups and downs of enterprises with the gains and losses of personal interests.

On the other hand, Hongmei digital attaches great importance to improving customer satisfaction, has a high-quality and experienced engineering and technical team, and has developed a perfect service system, which can provide customers with pre-sale, sale, after-sale full cycle and all-round technical services.

In terms of pre sale services, Hongmei digital provides pre-sale analysis and support services to customers. For customers who want to enter the digital printing industry but lack experience and technical ability, Hong Mei can provide a full range of industry development planning and printing application solutions services, including supporting equipment composition, technical personnel composition, and management operation team formation.

In terms of service in sales, Hongmei digital will provide training in equipment operation and maintenance before and after installation. It will only sign the equipment acceptance sheet after confirming that the trainee can operate independently and skillfully in equipment operation and maintenance.

In terms of after-sales service, Hongmei digital has established a complete sales and service network in the Pearl River Delta, Yangtze River Delta, Europe and the United States and Southeast Asian countries.

And the implementation of the "12 hour response" system will be processed within 12 hours after receiving the customer's response.

At the same time, we have built a perfect online and offline controlled service system, which will continue to provide first-class products and services for customers at home and abroad.

Shanghai Han Xian textile printing and dyeing is a famous printing industry in the industry. Since its entry into the mainland market in the 90s of last century, it has always maintained the image of high-end printing.

In order to meet the actual demand of the market, Han Xian textile is now in the field of digital printing. Thanks to the support of Hong Mei digital comprehensive service, a complete set of complete digital printing production line has been successfully established.

Han Mei textile head said Hongmei digital has become an important supplier of equipment. The company has 4 Hongmei direct injection machines and 3 heat pfer printing machines. The overall effect is good, the quality of products is improved obviously, and the staff feedback is good.

Future Ltd will also cooperate with Hongmei digital to introduce more equipment.

Continuous upgrading and short board

"Textile digital inkjet printing is a new technology of printing and dyeing, which integrates green manufacturing, flexible manufacturing and intelligent manufacturing."

Cao Xuejun, deputy director of the consumer products division of the Ministry of industry and information technology, said that textile digital printing technology has been widely concerned by the textile industry and consumers. It has become one of the key points of the textile industry's active innovation in recent years. The efficiency of digital printing has been continuously improved, and the fine print, fullness and variety adaptability have been constantly improved, and the market of digital printing products has been growing rapidly.

But digital printing technology has the tendency of homogenization and low end competition.

Sprinkler, ink and intelligent system control need to be further improved. Digital printing industry needs further improvement.

This view coincides with that of He Tongtong. He believes that from the five years of digital printing development, digital printing has accounted for about 2% of the entire printing industry from the beginning. Now it has only risen to about 6%, about 500 million M / year, and has a huge gap compared with the proportion of 20~30% in foreign markets. In the future, the digital printing industry will maintain a compound growth rate of more than 30% per year.

However, influenced by the late development of digital printing in China, the digital printing industry will continue to be in the early stage of market introduction in 2018. Although the industry development will increase faster than that in 2017, it has not yet reached the stage of rapid development, and has great room for development and potential.

Only by grasping the trend of the future can we really bring the value of production to our customers.

With the implementation of a series of green environmental policies in China, the traditional printing industry is facing environmental protection exams, forcing the traditional printing industry to upgrade production data, and even upgrading business models, adopting more environmentally-friendly and more energy-efficient digital printing production mode, which has played a great role in promoting the development of digital printing.

Digital printing has spawned changes in the industry, which will restructure the industrial distribution, gradually affect the new management system and marketing mode, and force technological innovation.

"But this does not mean that digital printing will replace traditional printing. Because of the complexity of the process before and after textile printing, digital printing technology has not yet reached the expectations of the traditional printing industry, and the obstacles to industry pformation are still in, such as in terms of cost, ink, equipment, efficiency, process effectiveness and so on."

He Tongtong emphasized.

How to fill the disadvantage of digital printing is the focus of Hongmei digital. Apart from continuing to provide cost-effective equipment for customer service, the company will continue to make technical improvements in ink consumables, continue to make technical improvements in the process, and further optimize the software, making the digital printing process meet the requirements of traditional printing. Hong Mei is even exploring the new textile printing solution combining traditional flat screen and digital inkjet printing to solve the short board with poor performance in large color blocks and large background colors.

Referring to the future development of the company, He Tongtong said that Hongmei digital has always been developing vision for "creating value for customers and becoming the leading intelligent equipment manufacturer in the global industrial printing field".

The company will improve its daily management, technology research and development, project implementation, marketing, customer satisfaction and talent introduction, and continue to expand its advantages in the heat pfer printing industry.

According to He Tongtong, China will launch a new direct injection system this year, which is expected to enhance Hongmei's direct injection field to a new level.

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