Designer Wang Wang Analysis: Use The "Boundary" To Protect The ID, Let The Design Make A Subtraction.

The third session

The festival is about to start.

This time, let's approach the designer Wang Yu, a Zen designer, a woman who loves and persists in portrayed the future beautiful picture.

Wang Yue, Shenzhen

Chairman and chief designer, founder of "boundary" brand.

From childhood, he loved painting and painting, and then studied fashion design in Hongkong Fashion Institute.

About design: there is no amazing story, only love and persistence.

When he was young, Wang read, hot blooded, riding around Tibet, opened a book, crossed the border and did human resources.

But in the end, it came back to the clothing industry.

The first dream is to choose a place with high style and make it a meaningful and emotional dress. There are salon parties, academic seminars, and contacts.

However, it took half a year to make a plan.

In the end, Wang read his head, and now that he can't hold the place with high style, he rushes to the wholesale market directly. Although it was against the natural environment of the wholesale market at that time, it turned out that Wang had gone right, because this is a professional market, and it is a source of rapid contact with large numbers of peers and selling to all parts of the country.

Just entering the wholesale market, mainly for roasted goods, looks simple and boring, but it is very interesting for Wang reading. It also tests the vision and the business is not bad.

But in Wang's mind, he always felt unwilling to do his favorite products, making cotton and linen, making cloth, making cheongsam and inheriting oriental culture.

Even wholesale, brand wholesale.

About brands: boundaries, to protect our inner world.

Slowly, a name emerges in Wang's mind: boundary.

"Boundary" is the meaning of guardians. It originates from the Buddhist scriptures. It originated from Taoism. It was first used to protect the holy land. It can also be interpreted as a special space and our inner world.

Sometimes our dreams may be shelved temporarily. When the conditions are not ripe, what should we do? We should be guarded, waiting for the right time, waiting for the sunshine and rain.

Just like then, Wang Chao, on the other hand, believed that he was going to make a brand someday.

With conviction, reality is a big choice: to Wang Yu, making a brand means abandoning the customer group that was hard to build and familiar. Starting from a niche product, starting from the first dress, design, production, customer and word of mouth start from scratch.

At that time, Wang read, wrote "a few feet of cloth, lasting practice" to yourself.

For her, making clothes is a practice, every stitch and every dress is her experience.

Now, this sentence is used on the tag of the product and on the package.

Every time you see you feel a force -- the power of persistence!

When it comes to starting a business, many people think it must be very hard for Wang reading, because they like it.

Do a little bit every day, and make progress every day. Even if you walk slowly, you will go where you want to go.

About style: cloth, return to the essence of dress.

Many people see "border" all say, "Oh, new Chinese style!" Wang read, however, does not want to simply locate the new Chinese style.

The reason for choosing cloth is to return to the essence of dress. Your clothes represent who you are.

The clothes themselves have their own language. I hope everyone who wears the clothes in the border can create a boundary in their trivial life: be loyal to themselves.

In this society, people have many identities, but the only thing they can't forget is to be themselves.

Therefore, in the design, Wang Yue insists on the idea of "design is subtraction, reducing the spirit of no reduction", guarding the essence of design and insisting on the essence of wearing.

As for products, Wang Yue has been pursuing details and pursuing landing. He is not necessarily the most eye-catching, but he must be tolerant.

About the future: 2018 is an important year for pformation.

Speaking of the future, Wang read that he was a contradictory and ambitious man, who wanted to be quiet and undisturbed to be himself (alone), and there was a burning fire in his heart (going out).

Over the past few years, I have been immersed in making products silently, and I do not like to publicize publicity. I am afraid that I am not prepared enough. I am afraid that the disadvantages will be magnified when the advantages are magnified.

Now that the idea has changed, it is hoped that more people will be able to wear "border" clothes.

After several years of groping, learning and precipitation, I hope that the product will be able to face wider world and accept more extensive and professional opinions.

2018 is a year of change in Wang's thinking and a key year in the pformation of brand.

"Boundary" has 4 wholesale stores in the same market, and will suspend wholesale sales in the future, leaving only four original stores.

Then, we launched a nationwide franchise chain and a unified style boutique franchise, and consider entering the electricity supplier and shopping malls.

So, in the future, we need more rich and non overlapping products, such as Zen tea, Hanfu, Qipao and advanced customization.

And so on, all need to invest more energy and learning.

About works: black and white, hidden deep inside.

In this fashion festival, Wang Yue brings two sets of works.

One theme is "

"The name is quite interesting. It comes from a sentence familiar to everyone.

From the color cut, careful study, green, red, soap, white just correspond to the East, South, north, West, the four directions, a big opening.

Another group is yellow series, and will participate in the "international fashion innovation competition" held in the same period.

Tian Xuan, rehmannia, is black and yellow, so it is yellow.

Yellow and green, red and white. In ancient times, it is also called "five colors".

This special interview is here.

We look forward to Wang Yue, who is loyal to his own designer and achieved even greater success in 2018.

More interesting reports, please pay attention.

。