Brunello Cucinelli Why Did The Founder Of The Same Brand Sell 6% Of The Shares?

According to the world clothing shoes and hats net, Italy

Brunello Cucinelli fell 6.57% to 27 euros on the closing of the Milan stock exchange, and just a day ago, the founder of the same brand decided to sell 6% of its personal shares.

This Tuesday,

Through his company, Fedone sold about 4000000 shares of the luxury group, with a total value of about 106 million yuan at 26 euros per share.

"The purpose of this is to raise funds so that my family and foundations can continue to maintain our dreams to some extent."

Group president and CEO Brunello Cucinelli said.

So far, the group foundation has implemented projects including "theater" and "Arts and crafts school" set up in solomo. Solomo is located near the city of Perugia in Italy, and is also the headquarters of the company.

The Brunello Cucinelli brand was founded in 1978, and the founder Brunello Cucinelli was based in solomo. He bought a medieval castle, built it as a center of life and set up a school to enable young people to learn art.

And the masonry structure, the school is the "Arts and crafts school" project, next to a library opened to employees.

Cucinelli stressed that the Brunello Cucinelli family will remain the majority shareholder of the company for a long time and maintain an absolute majority.

However, this position did not help the company to produce a satisfactory pcript on the Milan stock exchange. The result of the paction shows that Fedone currently owns 34 million 680 thousand or 51% shares of Brunello Cucinelli.

Nevertheless, 2017 is still a landmark year for Brunello Cucinelli. Brand sales for the first time exceeded 500 million euros. In the company's Earnings Preview report released on Monday, the company said last year that "last year was a year of marked improvement in brand image worldwide."

In addition, the sales quality is good and the profit is considerable. As of last December 31st, the combined sales volume of the company was 506 million euros, an increase of 10.4% over the same period last year, compared with 456 million euros in the same period last year.

Luxury cashmere is becoming the new favorite of Chinese consumers. China has become the most active market in addition to the larger market share in Europe and America. Sales in the Greater China region surged 37.7% to 29 million 500 thousand euros.

It is reported that the official earnings report will be released in March 7th.

In 2017, the total capital expenditure of Brunello Cucinelli's brand reached 35 million euros, most of which were used to expand direct boutique network and online sales channels.

By the end of December 31st, the Brunello Cucinelli brand had 94 direct boutiques, 4 of which were opened in 2017, and four other multi brand boutiques in Moscow were also converted into direct single brand stores.

And a year ago, they released their official website and the first online boutique.

The brand said in its earnings report that since January 2017, its direct online store has achieved very positive results, hoping to fully convey the brand lifestyle through this window.

The brand gives a lot of attention to online shops, including visual merchandising, changing products regularly, paying attention to every detail, and trying to establish "human nature" relationship with end customers.

For example, consumers will not be bombarded with irrelevant e-mail, instead of promoting sales, and more importantly, they will establish feelings with consumers.

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