Shoes And Clothing Enterprises In The Hearts Of "Listed Dream" Was Ignited Again.

According to the world clothing shoes and hats net, the data show that in 2017, the three major stock exchanges in Shanghai, Shenzhen and Hongkong increased.

Clothing listed companies reached 27, creating new textile products over the past year.

The number of listed companies is at a new high. As of December 29, 2017, China's chemical fiber, textiles and clothing listed in the world's major securities markets.

The number of listed companies amounted to 332.

The industry distribution of the newly increased 27 listed companies is mainly concentrated in the industrial textiles industry and clothing and apparel industry.

In the first year of 2018, the domestic garment industry will usher in the largest IPO. The Limited by Share Ltd, the Ochirly of the women's clothing company IPO, has officially announced IPO, which is about to raise 3 billion 225 million yuan of funds.

Fundraising 3 billion 200 million

Seize the opportunity to expand is still the main reason for listing.

In the past two or three years, most of the enterprises that are more willing to attack IPO have gathered in the clothing brand of the "new generation" and the advantage of production and marketing. It can be found by the observation of several famous clothing brands such as Ochirly and Taiping bird, which were outstanding performance last year.

Like Heji group, founded in 1999, founded by Wenzhou businessmen Xu Yu and Li Shanhu, it is one of the strong brand clothing enterprises that emerged in the field of clothing in the years after China joined the WTO.

Heji group was formerly clothing brand Ochirly.

Europe is the early stage of building a "middle class clothing brand" as the market positioning of clothing enterprises.

Clear positioning has won many loyal users for it.

In the first two years, there was a commercial media survey showing that the brand was among the best in the post 90s rankings.

At present, the group has two women's clothing brands OCHIRLY and FIVE PLUS, men's wear brand TRENDIANO, children's wear brand COVEN GARDEN, and also operates MISS SIXTY, 10 Corso Como, Superdry, and other international brands, has formed fashion, leisure, urban, cowboy, light luxury and other fields of fashion complex brand matrix.

In the recent years of the group, the most noteworthy point is that in 2012, Ochirly was among the L Capital Asia's private equity fund of LVMH, the world's largest luxury group, which bought a 10% stake in Hechi group for $200 million.

It was the largest investment by foreign companies in China at that time, when the company's valuation was $2 billion.

This is also the first time that L Capital has held shares in mainland companies, and indirectly represents the French LVMH group buying Chinese fashion brands.

According to the statement issued by the Hertz group to the China Securities Regulatory Commission's public prospectus, about 3 billion 200 million of the fund's plan will raise funds for the expansion of 356 self run stores.

The prospectus also shows that it is similar to the clothing group which has been listed earlier, including Jiangnan Buyi and Taiping bird. Heji is also preparing to raise funds into supply chain optimization, logistics center construction, marketing network construction, information system construction and so on.

Among them, the construction of marketing network will be the focus of investment after Heji. The amount of investment will be RMB 1 billion 839 million yuan.

Some of the thunder regulators have been scandalous

2017 domestic service companies are not listed on the road.

The listing of herkey group is a continuation of the industry trend over the past two or three years.

Although domestic fashion and footwear enterprises are never the main force in the big wave of IPO, but in the past 2017, they are definitely a group of companies that are very attractive.

In terms of market performance, Shenzhou International is the most significant share price increase since this year. It is also the first domestic apparel group to break through 100 billion Hong Kong dollars. Followed by Anta, its stock price has risen 44% since the beginning of this year, and its market value is about 89 billion 500 million Hong Kong dollars. In October 2016, the JNBY shares of Jiangnan Buyi group, a listed parent company in Hong Kong, also performed well, and the stock price rose more than 36% since 2017.

However, due to the influence of the original factors and the overall environment of the capital market, many listed companies are not quite smooth.

Take the "leader bird" as an example.

In January 2017, the leisure clothing brand Taiping bird went public on the A stock board, which fired the first shot of local fashion companies in this year.

The listing of Taiping bird is not only because of its position in the industry, but also because of the twists and turns of its listing.

Public information shows that IPO has been queuing up for 6 years and has been sprinting 3 times.

Coincidentally, in February 14th and May 31st, Andre fashion and broadcast fashion also experienced two rounds of IPO sprint.

The reason for the cautious attitude of capital market to IPO of garment enterprises is the two "unexpected" IPO failure case.

The trend of IPO is that after the IPO meeting, the company was forced to suspend the listing process due to the report by former husband and former mother-in-law Ye Danxue.

And Mass Phil fashion Limited by Share Ltd IPO project was suddenly suspended, some media exposure is due to its sponsor Southwest Securities "trampling" regulation.

Inventory and earnings are still hard targets.

Experts: space is still huge, but don't patronize "making money".

Although the listing road is not smooth, most people in the industry still believe that as long as the trend of China's consumption upgrading remains unchanged and that they want to fight for more room for development, clothing companies will still choose to go public.

But these enterprises should not regard listing as the ultimate goal of "making money", but a new start.

Cheng Weixiong, founder of good habitat brand, pointed out that the capitalization of clothing companies can make more capital participate in the layout of the clothing market, but investors can also cash in on the premium.

In his view, a good company should not only focus on making money and protect shareholders' interests, but also need to consider more deeply, such as developing examples of similar enterprises and fulfilling more social responsibilities.

In fact, making brand sometimes needs more sense of mission and responsibility, but now more people are just doing business.

Looking at the existing brand of Chinese clothing enterprises, such as high inventory goods, product quality, high dependence on single brand, and family enterprise taking power, all kinds of obstacles still exist. Whether we can properly solve these problems in the process of launching the listing and even going public will be the key to affect their long-term development.

Cheng Weixiong believes that clothing companies can not be listed, but to understand "listing is for what to do?" now many enterprises are listed in the market, after listing, they are not comfortable with the main business, and some even run to do the capital, because making capital is more "money making", this kind of thinking can not be wrong, but it is certainly not entirely correct.

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