Will Cotton On Compete With Amazon To Compete In The Australian Electricity Supplier Market?

According to the world clothing and shoe net, the headquarters is located in Melbourne, Australia.

The Empire has opened 7 different brands of more than 1500 stores in 19 countries.

Before the opening of Australia station,

It will make great changes to its online business.

This pformation integrates all the brands of Cotton On to the same website, and pays more and more attention to the mobile terminal website.

Cotton On has also launched a customer loyalty program to make better use of millions of customer base.

Cotton On expanded the click and collect (online order, offline pick up) service and became a founding member of the "Shipster" service of the Australian Post. Consumers can enjoy the service only by paying a certain monthly fee.

All these signs indicate that Cotton On will compete with the e-commerce giant Amazon to compete in the Australian electricity supplier market.

Brendan Sweeney, general manager of Cotton On group, pointed out that Cotton On has also entered the fashion market of other markets.

Cotton On is in the Southeast Asian fashion business platform Zalora and South Africa's local fashion business website Superbalist.

But Sweeney points out that Cotton On will not be sold in developed markets such as the United States using Amazon's all selling website.

Mr Sweeney said: "what we learned from Amazon platform is: a fashion platform with suitable customers can better display our brand."

Cotton On focuses on creating its own e-commerce website and using customer data, but it is still in its early stages.

Sweeney said Amazon will bring benefits to consumers.

Australian retailers are upgrading their service levels to cope with Amazon's arrival. For example, JB Hi-Fi has launched a 3 hour delivery service, and Australian retail companies Woolworths has launched Click & collect services in Australia, and Myer has launched its own e-commerce website.

Sweeney said that changes in these retail companies also forced logistics companies to improve their services.

Sweeney said: "Amazon will promote everyone to improve their business, and hope to promote Australia's distribution and logistics business improvement.

Amazon will definitely allow more Australians to become regular customers of online shopping and help every seller to open up the market. "

Cotton On launched its loyalty program, which allows members to accumulate and exchange points across brands.

Sweeney said: "loyalty program is a great liberation for us. As we launch loyalty programs around the world, this will bring us mature multi-channel data and make us more targeted in dealing with customers."

With the sales of Cotton On 60% coming from the mobile terminal, the usability of mobile web sites becomes more important.

"Australia's mobile phone penetration is ahead of the world.

There is no doubt that the flow of mobile web sites exceeds the computer terminals, but the challenge we face is to make the user experience of mobile terminals as good as the computer terminal and improve the conversion rate.

Last year, black five and net one Cotton On launched a new e-commerce website in Australia.

Before and after Thanksgiving, American shopping activities attracted Australian consumers.

Cotton On's website traffic has also increased by 60% over last year.

Sweeney said that during the year-end shopping season, the conversion rate of Cotton On increased by 20% than usual, and many consumers changed from browsing websites to buying.

Sweeney said: "what we do is to enable consumers to connect with products more simply and quickly.

We have greatly simplified navigation, added sub categories, and done a lot of work to test user experience.

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