What Ever Happened To The Old Shoes And Rich Birds?

It once won the title of "China real leather shoes king" and is the three largest business in China.

One of the brands is known as the "men's shoes in the county seat".

It was successfully listed in Hongkong in 2013, and its number of employees is nearly 10000 at its peak.

It is known as "Fujian famous enterprise".

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According to the world clothing shoes and hats net, recently, this once boundless carry on the handle, but repeatedly burst out amazing amazing, since the founding of the biggest crisis!

Staff turnover is serious and half of the workshop has been shut down.

Over the past two days, a video was distributed on the Internet. A reporter interviewed the headquarters of the company and found that the Department workshop was in a state of shutdown.

There are four workshops in the headquarters of Fu Fu bird. At present, only the first workshop and the second workshop have employees in the operation. The machines in the third workshop and the fourth workshop have been shut down, and many machines have been placed outside the aisle outside the workshop.

A rich bird employee said, "now the factory's four workshops are not as crowded as one workshop in the rush hour."

The peak he mentioned refers to 2013 and 2014, when thousands of people at the headquarters of Fu Fu bird's headquarters were over, but now only a few hundred people.

Workshop shut down, staff turnover......

What happened to the old shoe boss?

40 thousand yuan started and developed to Hong Kong stock market.

In 1984, when China was in the process of reform and opening up, many open minded people went to sea to start their own businesses.

At that time, Lin Ping took the only 40 thousand yuan with 19 cousins to set up a tourist souvenir factory in Shishi, that is, the predecessor of the rich bird group.

Because of the lack of management and operation and the unclear division of labor, the first venture is different from each other, which leads to the failure of factory efficiency.

Lin Heping, founder of fortune and precious birds

During the 5 years of insisting on bumping and bumping, most people are not optimistic about the future of the factory, and they have retired from the stock market.

Only 4 cousins headed by Lin peace were left.

After a painful experience, the 4 brothers began to change their strategy and work hard to produce.

Product! And registered "riches and birds" trademark!

In 1990, fortune bird received orders for more than 10000 pairs of shoes from the former Soviet Union for the first time.

At that time, the workshop of the factory was changed from a broken tile kiln to a maximum of one hundred pairs of shoes a day.

I did not expect that under such production conditions, Lin Ping could deliver the goods on schedule and guarantee the quality. The first year of the adjusted enterprises achieved a good start. At that time, 100 thousand pairs of casual leather shoes were sold, equivalent to 10 times the annual planned production and sales volume.

Then, luckily, he went to the spring breeze of reform and opening up.

Because the quality and style were popular at that time, the sales volume in the whole country has been on the rise, and the retail network has covered 3127 stores in 31 provinces, autonomous regions and municipalities directly under the central government.

During this period, the rich birds also invited the Chinese National Women's volleyball team coach Chen Zhonghe and star Lu Yi as brand spokesmen to expand their popularity.

At the peak time, in December 2013, the bird of fortune listed on the main board of Hongkong, attracting many people's attention.

Just when everyone thought that the myth of bird of fortune had just begun, the story had a magical turn.

Do not do business, bear huge debts 3 billion!

If the "shoe king" Daphne and BELLE fall, the strategy has not kept up, abandoned by the times.

So the death of a bird of fortune is itself "killing"!

After the listing of birds of fortune, they began to drift.

It has rapidly developed 10 enterprises, including mineral company, P2P, and even small loan companies.

An entity born after its listing is not committed to industrial development, but is trying to make money through financial leverage. After all, it has lifted its own stone.

The financial data of -2017 in 2014 showed that the poor birds continued to operate poorly, losing money in successive years and their performance declining.

Performance has declined year after year, or even net loss, and has no longer begun to borrow from banks.

But the credit rating of the birds has been reduced to CC by route AA.

The CC level indicates that "protection in bankruptcy or reorganization is small, and there is no guarantee of debt repayment".

So how much money do rich birds owe today? 3 billion!

Last year, a dispute over sale and purchase contract: Fujian Jinjiang Fuxing zipper Co., Ltd. filed a lawsuit against the fortune bird in court, requesting to order Fugu bird to pay Fuxing company 56790.34 yuan.

The money will be less than 60 thousand yuan.

We can see the embarrassment of the birds.

In December 2017, after Lin Guoqiang, one of the major partners, the children of Lin Guo Qiang announced to give up all their father's property in the court, and to stir up the business world for a moment.

In other words, we have never heard of giving up inheritance voluntarily for the purpose of fighting for family property and breaking the blood.

Because according to China's "Inheritance Law": "death is not extinguishing!"

His successors are willing to give up inheritance rights in order to avoid high debts.

Unfortunately, a generation of solid entrepreneurs failed to keep their original mind at a loss.

The SFC will file an investigation. The government takes over the birds of fortune!

The house is leaking for a rainy night. At present, the rich bird, who has billions of huge debts, is being investigated by the SFC for violation of regulations.

In March 23, 2018, Beijing issued a notice. The company received the "Notice of investigation" by the China Securities Regulatory Commission in March 21st. It pointed out that the company was suspected of information disclosure and illegal use of bond raising funds. According to the relevant provisions, the company decided to file a case investigation.

The announcement of the news surprised many people! A model of the real industry turned out to be the object of investigation in the financial industry. From the big to the big, its experience is very impressive.

It was not long ago that Del Hui was closed due to debts of hundreds of millions of dollars. The fortune bird went on like this. Fortunately, as a famous enterprise in Fujian, the local government has sent people to the rich birds to take over the business, and Xiaobian will pay attention to the following events.

It is an undisputed fact that companies like rich birds and del Hui are falling behind: in many subdivision areas, the adjustment of the shoe and clothing industry has not yet ended, and the industry shuffle is still continuing.

In the future, enterprises that blindly diversify, do not manage meticulous in the main industry, and lack innovation and pformation will still be eliminated.

More interesting reports, please pay attention to the world clothing shoes and hats net.