Pacific Bird And Ali Cooperate With New Retail Store This Year.

When online "24 hours", "virtual shopping" and "virtual trial fitting" are applied to physical stores, what kind of magical experience will it bring to consumers?

"In our smart store, we need no shopping guide, no time limit, only through our smart window, consumers can browse and try all the clothes in the store 24 hours at any time.

Of course, we will also build the concept of "24 hours without closing up" to support consumers' orders for their favorite clothes.

Zhang Jiangping, the founder and chairman of Pacific bird, imagines the Taiping bird intelligent store that will be released.

In September 20, 2017, Taiping bird group, which is on the fast track, decided to reach a strategic cooperation with Alibaba. It will open up a new round of retail strategic cooperation in the fields of brand building, big data empowerment, consumer operation, and online and offline integration.

For Taiping birds, this is not a simple attempt.

The theme of Tmall's double eleven in 2017 is new retail: during that period, more than 60 new retail flash stores in more than 50 cities landed, and 10 intelligent stores opened.

And the sales of Taiping bird double eleven also jumped from 500 thousand in 2009 to 808 million yuan in 2017. This is not only a digital growth, but also a new business opportunity built under the new retail mode, and boosts its upgrading from traditional retail to new retail.

To some extent, smart stores play a role.

The role of the consultant is to connect customers to the brand store.

Customers can quickly find anything in a smart store.

Get the clothes that suit you and consume them, and in the process, the store becomes a life style scene that integrates experience, service and interaction.

"We want to communicate with customers and create brands, and the data in every part of the smart store will be precipitated into data banks, so that we can have a better understanding of consumers."

"The user portrait and trial and sale data obtained by the store can allow us to adjust the product strategy in time. After understanding the consumer preferences, it is more convenient for us to optimize the direction of our customers' expectations."

Compared with the traditional stores, Zhang Jiangping believes that the emergence of intelligent stores is not only conducive to obtaining accurate user profiles, but also helps to open up data between stores and online channels, and clearly perceive changes in online / offline passenger flows and conversion rates.

As of 2017, the Taiping bird group had more than 12000 employees nationwide.

Retail sales exceeded 10 billion yuan.

But Zhang Jiangping is not satisfied. His next plan is to grasp the Chinese consumers of the millennial generation and the Z generation, and achieve the goal of double billion in 2020.

At the same time, Zhang Jiangping believes that the pformation of enterprises to a certain stage of development to "new retail" is beyond doubt, including the expansion of overseas markets.

"At present, we have already gone out online, and we are going out with the Alibaba under the line."

Zhang Jiangping said that in February 7th, Taiping bird joined Alibaba's Tmall for the first time landing on "New York fashion Sunday cat China day" for the first time officially appearing in the international market. On 4 24, they will join hands with Ali to Australia.

For now, the Pacific bird needs to go overseas.

The target consumers are about ninety million Chinese and some young foreigners.

Next, what they need to do is how to make brand creation their own trend.