Han Du Yi: To Create The Big Data Age Clothing Field Internet Retail Sub Platform Force To Help More Enterprises

Famous by electricity supplier

The brand is based on its successful experience in the past operation, helping many small and medium businesses in the vertical field to do business in the era of big data.

As a result, the company is not only a single business entity, but is evolving to the Internet retail sub platform in the field of apparel industry.

In April 18th, the second blue whale forum and Ming Hu summit hosted by Korea's clothing house, Zhihui blue ocean and Han Du power were held in Ji'nan.

The interaction between top brand leaders and professional big coffee has witnessed the evolution of the ongoing business model of the Korean home.

Founded in 2006, Han dresses house was developed in the first ten years, and Taobao small seller quickly became the star enterprise of all the major e-commerce platforms in China. 5 successive companies obtained Internet costumes on the major e-commerce platforms.

Ranking number one.

As a clothing enterprise born and growing in the electricity supplier, Han Du Yi house is the subversion of the traditional clothing manufacturer's management mode.

Its original product group system as the core of the single product whole operation system, as a successful case of enterprises using the Internet to enhance operational efficiency, was selected into the teaching case database of Tsinghua University, Peking University, Yangtze River Business School and Harvard University.

In the face of the application and rise of big data, Zhao Yingguang, the founder of the Korean business group, has its own in-depth understanding and understanding.

He believes that big data can be regarded as "oil resources" in the Internet + era. It hopes to hatch the successful experience of all the big business platforms, and help more clothing brands and businesses rise.

Zhao Yingguang said: "we are cut from clothing, but gradually, clothing enterprises must be more and more digitalized and more and more technicalized.

This is an inevitable trend for technology and data operation capability. This is a very big change.

In the new era, the operation of a company has evolved from an art to a data technology. "

Whether it is the single product whole operation system centered on the product group system, or the C2B operation system driven by the flourishing and stagnation, or the brand strategy of "two level ecology" created by Han Du Yi house, the hidden logic behind it lies in the rational use of big data.

When data civilization completely takes the place of industrial civilization, innovation based on business intelligence and industrial intelligence is bound to be the source of future competitiveness of enterprises.

Han Du Yi, a wholly-owned subsidiary of the electricity supplier group, has a key role in building the platform for Internet Retailing in the era of big data.

Li Cheng, general manager of Korean capital, said: "the Internet based full link brand operation management system established by big data can provide the best development path according to different categories, different brands and different stages of development, so as to ensure that every member of the ecosystem can match the most appropriate resources at the right time, and truly achieve" let the data help the brand grow ".

Li Cheng's remarks are not empty talk.

At present, through the self hatching, joint venture, cooperation and ecological operation, the brand of Han Du Yi house has reached 100+.

They open all kinds of resources such as customer service, IT system, warehousing and logistics, visual design to all kinds of cooperative e-commerce providers.

For example, in order to break the strange circle of designer's brand industry and promote the cross border exchange of global designers, Han Du Yi she electric business group brings together a number of famous designer to create "global fashion designer brand cooperation plan". Taking the Korean power as the focal point of the plan output, free open the group intelligent supply chain platform, IT system, storage logistics, customer service and other data empowerment system, and realize the brand incubation and empowerment with the Internet thinking, facing the whole country and even the whole world "new species".

According to incomplete statistics, only during the summit held in April 18th, nearly 100 brands of original designers have come to negotiate and negotiate, and the current cooperation plan is still open to the whole country and even the whole world.

The summit specially invited Jia Penglei, vice president of electrical energy, vice president of electrical appliances, Zhao Gang, vice president of fine products shop, Wang Yong, senior vice president Wang Yong, and Ying Shuxia, the brand co founder Ying Shuxia, etc. from different angles such as the background trend of big data electric business, the precise scene marketing of single member economy and store, the pformation and upgrading of traditional manufacturing industry, and so on.

The era of "prophecy" based on big data has been opened.

The path to success seems clear, but there are still 99 or eighty-one difficulties waiting to be learned. How can we get there? When will it be done? This is a problem that all brands are thinking about.

But there is no doubt that Han Du she house, which has evolved to "data company" and "sub platform", is on the way.

(Zhu Jianping)