Hermes Changsha National Gold Center Store Opened

Hermes (Changsha, May 3, 2018), as the birthplace of Chinese silk culture and the cultural center of Hunan and Chu, ushered in a brand new unveiling of Hermes in Central China, adding a French aesthetic meaning to the cultural ancient capital, which has a history of more than three thousand years.

The Hermes Changsha store is located on the first floor of the Changsha Golden State Center, covering 278 square meters. It is the twenty-fourth exclusive store opened by Hermes in China.

The three entrances along the streets and shopping malls will greet the visitors and show the essence of the 16 major products of Hermes.

(from left to right): Ms. Hou Jieyun, Luc Hennard, Mr. Han Luke, Li Yu.

Mr. Luc Hennard, chief executive of Hermes Greater China, Mr. Li Yufang, vice chairman of the Kowloon Warehouse Group Co., Ltd., Ms. Cai Ningling, director of Changsha state gold center and general manager of the Kowloon warehouse leasing and operations department, and MS. Hou Jieyun, manager of the Changsha state gold store, Hermes, are opening the ribbon for the opening ceremony of the new store in Changsha.

(from left to right: Mrs. Cai Ningling, Luc Hennard, Mr. Han Luke)

Mr. Luc Hennard, chief executive officer of Hermes Greater China, Mr. Li Yufang, vice chairman of the Kowloon Warehouse Group Co., Ltd., Ms. Cai Ningling, director of Changsha state gold center and general manager of the Kowloon warehouse leasing and operations department, and Hou Jieyun, manager of the Changsha state gold Center Store Manager, are celebrating the opening of the new store by.

Adhering to the modern simplicity style of Hermes, the new store design is completed by the RDAI building office, which is responsible for the brand global store, and under the guidance of its artistic director, Mr. Denis Montel.

Up to 12 meters, the glass facade is made up of two parts. The far view is like a giant glass gift box.

The first half of the white arc panel is integrated with the facade of the shopping mall to provide enough lighting for the interior space.

The second half of the bronze colored gold facade is in harmony with the internal atmosphere of the store.

The three entrances are leading to the central area of the shop. Since 1925, the Greek style glazed globe lamp, which is exclusively designed by Hermes, has a soft sign on the ground. It not only creates a warm atmosphere at home, but also becomes a classic architectural symbol of the brand.

In the store, perfume, fashion jewelry and ladies' silk series are juxtaposed. Private jewelry and watch area provide customers with a comfortable and elegant experience.

Elegant cherry wood furniture, while separating different spaces, also cleverly guides the moving lines. Each part is interconnected and self consistent.

As a highlight of the layout design of the store, the leather goods and harness space in the central area are elegantly standing in the light of the elegant design of the whole wooden hue.

In the colorful world of women, clothes, shoes, belts, hats, gloves, etc. are loaded with beautiful objects.

Single product.

On the side of the street, the home and the male world, under the sunlight of Sheng Lang, define elegance and modernity with classic elegance.

Since the first store in Beijing in 1997, Hermes has opened 24 stores in China.

The new unveiling at the Golden State Center in Changsha has witnessed the devotion and long-term planning of Hermes to China, marking the opening of a brand new chapter in Central China.

Since its inception in Paris in 1837, with the unremitting efforts of six generations of enterprising and passionate masters of art, Hermes's brand values have spread all over the world - the craftsmanship of the best quality materials, the love of classic beauty and the relentless pursuit of the spirit of innovation.

As a family business, Hermes is managed by chief executive Axel Dumas, whose creative design is guided by the same Pierre-Alexis Dumas as the sixth generation member of the family.