Nike CEO Apologizes To Employees For Corporate Culture Problems

Since mid March

Inc. (NYSE:NKE) Nike group's corporate culture was roasted by public opinion. At the same time, after the departure of the 9 core executives, the Group CEO Mark Parker finally apologized to the employees.

According to the world clothing and shoe net, on Thursday, Nike group held a rare staff meeting. Mark Parker gave a speech at Beaverton headquarters in Oregon, apologizing to employees who felt they were excluded from the company.

In mid March, Nike group president and CEO Trevor Edwards, the voice of the highest voice, announced the departure and set off the problem of the US giant corporate culture.

With employees and former employees breaking the news, Nike group's inner circle culture and "brother" culture are exposed.

New York Times's previous investigation showed that some female employees who were dissatisfied with corporate culture and sexual harassment and gender discrimination launched an internal investigation. The final report was handed over to Mark Parker, which led the latter to launch the most stringent rectification activities in group history.

Over the past five years, the Oregon labor industry board has received 24 formal complaints from employees of Nike Inc. Nike group about unfair treatment, and from Adidas AG

There are only one complaint from the group and Under Armour Inc. (NYSE:UAA) Andemar. Of course, the headquarters of the two enterprises are located in hezon and Baltimore, Maryland.

The real injury is undoubtedly the employees who are violated or discriminated against, regardless of whether they are male or female.

Most of the staff interviewed by reporters thought that the working environment of Nike Inc. Nike group belittled women.

For example, male management travel is always patronizing strip clubs.

The supervisor boasted the female condom to the condom in the backpack.

Male superiors often refer to competitors with vulgarity of female genitalia.

More specific examples include an anonymous female employee who had been forced to rush into the bathroom by a male supervisor to attempt a strong kiss, while another female employee referred to the chest of a female colleague by e-mail.

It was also said that the male boss was called "stupid bitch (stupid bitch)", but even more angry with the boss. She gave no response to the HR department.

Nike Inc. slogan in Nike group headquarters

In fact, Nike Inc. Nike group's human resources department has received a lot of formal complaints, but in most cases, female employees will be told that they are their own problems.

When more and more male and female victims confessed, Nike Inc. Nike group began to "fully evaluate human resources operation".

"We will not tolerate such behaviour," group spokesman KeJuan Wilkins responded.

A number of female executives perceived that the male promotion opportunities in the group were much higher than those with a richer career experience.

Nikki Neuburger, vice president of marketing.

Before leaving, she wrote a letter to Mark Parker detailing the reasons and problems of leaving.

Last September, Amanda Shebiel, who served the Nike Inc. Nike group for five years, pointed out that the company's culture was "disturbing, threatening, unfair, and discriminatory."

She said, "why do we need anonymous surveys to attract attention? I have complained with many colleagues.

No one complained for complains, and we hope the situation will be improved. "

More respondents chose to hide their identities, whether on the basis of confidentiality agreements, or worried about the Portland Community Exclusion by sporting goods or Nike Inc. Nike group. Some of their spouses or relatives still work in the group.

Left to right: Nike Nike brand former president Trevor Edwards, he is responsible for global business Deputy Jayme Martin, "do not participate in brotherhood" Nike Inc. Nike group CEO Mark Parker

In the article or general or detailed examples, almost no naming is alleged against any male management except the Trevor Edwards, the first to be held accountable.

He hired the British pop singer FKA Twigs to shoot an advertisement for the VaporMax women's wear product. However, the running shoe advertisement showed FKA Twigs suspected to jump pole dance, and let the male sportsman wear a women's sports bra.

The advertisement was eventually cut off by Nike Phil brand co-founder and group honorary chairman Phil Knight, but the group has spent millions of dollars.

Nike Inc. Nike group has been laying the "retirement" lower step for Trevor Edwards, the president of Nike Nike brand for four and a half years, instead of being fired directly as Lululemon Atheletica Inc. (NASDAQ:LULU) before CEO Laurent Laurent (the explosion and female designers have improper relationship and interest pmission).

And Trevor Edwards can remain in the group as a consultant before retiring in August.

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Trevor Edwards was once thought to be the 61 year old Mark Parker leader in the Nike Inc. Nike kingdom in two years.

In the seemingly uneventful announcement of March 15th, Nike Inc. Nike group said that Mark Parker would continue to serve as chairman, CEO and CEO after 2020. At the same time, she thanked Trevor Edwards for its significant contribution in the past 25 years in its important role in the group.

According to a former employee who worked for nearly 20 years in the Nike Inc. Nike group, Mark Parker was one of the most kindly and sincere people he had met, absolutely not a "Brotherhood" culture.

Now the core management team of Nike Inc. Nike group is still a full male class. Besides Mark Parker, it also includes executive vice president and chief financial officer Andy Campion, product category and product Michael Spillane, and chief operating officer Eric Sprunk.

There are only two women in the board of 13 directors, General Electric Company, General Electric's former vice chairman Elizabeth Comstock and IBM chief marketing officer and senior vice president Michelle Peluso.

Sex and gender factors, Nike Inc. Nike group has also been exposed to management and personnel problems.

A former employee said that although he worked hard without any day and night, it was completely spontaneous. However, he did not wake up until he left office. He was always in a state of anxiety due to the A personality colleagues and superiors who were never satisfied with his work environment.

It has also been criticized that the hiring of contract workers by wholesale businesses has created a two level system of employment and pay, which not only discourages morale but also weakens corporate culture.

In the past five years, the labor industry bureau of Oregon has received 24 formal complaints from employees of Nike Inc. Nike group about unfair treatment, while the complaints from Adidas AG Adidas group and Under Armour Inc. (NYSE:UAA) are only one. Of course, the headquarters of the two enterprises are located in hezon, Andemar and Baltimore, Maryland.

Nike Inc., executive vice president of global human resources at Nike group, Monique Matheson, acknowledged that minor improvements were made in recruiting and promoting female and minority employees through the internal memorandum.

She pointed out that although the proportion of male and female employees in the group is balanced, only 29% of the vice presidents are women, while the number of non white women in the US area is less than 16%.

Previously quoted sources said Nike Inc. Nike group's North American basketball brand senior brand director Vikrant Singh, global brand digital marketing and innovation vice president Daniel Tawiah, as well as the promotion of corporate diversification and inclusiveness, vice president Antoine Andrews are on the six person leaving list, and also Trevor Edwards's deputy Jayme Jayme.

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