The Tailor Made By Li Ke Is Tailor-Made.

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In recent years, with the upgrading of consumption power and the improvement of people's aesthetic pursuit, tailor-made business, which once only royal royalty can afford, has gradually become the new favorite of the middle class. The development of science and technology makes menswear mass customization possible.

So what are the opportunities and challenges of Made to Measure (MTM)? How can technology help? Follow the footsteps of Rick to explore the secrets of tailor-made.

In the past "customized mystery", we realized that many significant advantages made customization the present.

The market has great potential business.

However, business opportunities will inevitably be accompanied by challenges, tight delivery time, unpredictable customer needs, rising production materials and operating costs.

Many manufacturers who are pforming from mass customization are still using the process and equipment used in garment and mass production to deal with MTM business mode.

How to help them face challenges and achieve customized production so as to gain advantage in this highly profitable market? This article will be announced for you.

Buy at sight.

In today's digital market, consumers are used to "buying and watching", and the time they are willing to wait for products is becoming shorter and shorter.

MTM manufacturers need shorter turnaround time to enhance competitiveness and retain volatile customers.

In this case, the simplified pre production process and the efficient cutting room are indispensable.

Management efficiency in the pre production stage

Will directly affect the efficiency of the cutting room.

The three major criteria for determining the quality of a suit are fit, fabric and tailoring.

Among them, the most expensive factor is fabric.

Generally speaking, fabric cost accounts for 75% of the wholesale price of a garment. Therefore, effective management of fabric utilization is not only a matter of business but also a strategic issue for manufacturers.

MTM fabrics provide high value for customers and bring higher risks.

This is crucial to the profitability of MTM manufacturing enterprises.

One of the challenges faced by manufacturers in mass customization is that the processes and facilities they use are designed and optimized for mass production.

Compared with ordinary garments, customized products can produce more styles and sizes on demand, and the quality requirements are higher.

Because of the inability to predict demand, managing workflow is a challenge.

Let's listen together. Hu Dongmei, general manager and CEO of Dayang group, China's largest menswear production enterprise, shares the experience of Dayang group on how to adapt to market demand and tailor business mode pformation and corresponding hardware and software optimization.

Dayang group began to use the product of Rick 12 years ago. We feel that Rick's products are very advanced, especially in intelligent cutting. No matter how the frequency changes, our cutting beds can perform the work of cutting products very intelligently and efficiently. Therefore, we are very satisfied with the quality of Rick and its after sales service.

Hu Dongmei, general manager and CEO of Dayang group

Through this period of "customized mystery", do you have a further understanding of customized production?

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About big Yang

Dayang group is the largest menswear manufacturer in China with 6500 employees.

Suits produce 5 million pieces per year.

70% of the business comes from the international market, and 30% of the business comes from the Chinese market.

In the Chinese market, Dayang is committed to becoming a complete clothing product provider for its own production, its own design and its own retail.

In International

It is committed to mass production and customizing business for all retailers.

About Rick

Rick is committed to having the vision of fashion.

Automotive interior and furniture companies develop the leading technology they are longing for.

By promoting the digital pformation of these industries, Li designs brands and manufacturers from all aspects of design to production to help them win the market.

Rick was founded in 1973, and now there are 32 subsidiaries in the world, serving more than 100 countries in the world.

Rick has more than 1650 employees, and its operating income was $313 million in 2017.

The company's shares are traded on the Euronext.