Transformation And Upgrading Of The Market And Promoting The High Quality Development Of The Textile And Garment Professional Market
In recent years, textile industry in different parts of China
clothing
In the process of promoting pformation and upgrading, the specialized market has actively changed the way of growth, solved its own contradictions and broke through the bottleneck of development. From the six major directions of intensification, specialization, intellectualization, branding, greening and internationalization, it has made many attempts and explorations and innovations, made remarkable breakthroughs in two aspects of quality and efficiency, and continued to move forward on the road of high quality development.
Intensification
Promoting the construction of theme featured Market
Changshu Garment City persists in mining monomer
market
Characteristics, create a theme featured market; NSS new trade women's wear city to create a first-rate market base for women's wear, NEW EAST, New Oriental.
Men's wear
The market positioning of the city's main source of "men's wear and clothing" is also promoted. At the same time, we should promote the upgrading of the stock carrier according to local conditions, plan the comprehensive functional areas of foreign buyers, and invite businessmen to gather lotus theme business buildings with original design as the theme.
Shengze's Eastern Silk Market is planned to build "one-stop" textile fabric, silk textile exhibition center, Dongfang Textile City, and Ji'nan Kou Kou Garment City, to avoid homogenization competition, to build a one-stop shopping complex integrating food, housing, travel, tourism, shopping and entertainment. Chongqing Chaotianmen market will create a footwear brand exhibition center, and plan to pform the warehouse into a home accessories exhibition center. Zhengzhou Yin Ji Plaza builds a thematic specialized market through the upgrading of blocks, and has upgraded 19 theme featured blocks since 2012, and has reformed about 200000 square meters of area.
Encourage the leading market to be bigger, better and stronger.
The Hanzheng Street market in Wuhan has classified management of the monomer Market in the business circle, focusing on cultivating the leading market in all kinds of markets, making it bigger and stronger.
A group of men's clothing market represented by Longteng First Avenue focuses on improving R & D capability and technological level, speeding up the speed of payment; changing the two batch of market innovation represented by the brand dress Plaza, pforming and innovating the wholesale and retail business mode, forming 4:6's wholesale and zero business structure, and assembling the largest clothing brand agents in Central China. The new market represented by Wuhan international fashion center develops and operates with the concept of "industry plus real estate", creating the C2M mode of fashion industry and creating a new ecological environment for fashion industry.
Actively promoting business mode and management means innovation
廣州白馬服裝市場從“廣州白馬+區域中心+白馬零售+白馬電商”四個維度進行探索;濰坊星河國際輕紡城組織商戶積極與深圳、浙江海寧等地的布藝產業集群進行合作,引進布藝家紡品牌的服務理念,同時結合原有的營銷網絡,在市場內根據各經營品牌的特點形成獨立的品牌、服務、設計和售后體系;常熟服裝城強化與阿里巴巴、蝶訊網、 POP Fashion等專業平臺合作;義烏小商品城大力發展旅游購物,積極改造市場硬件配套,提升休閑觀光、購物體驗服務水平;新疆德匯集團以行貨正品、天貓同價、一日送達、批發團購、中高質量、中低價格、顯性零售、隱性批發的優勢,構建起“互聯網+物流當日達+批發團購”的新商業模式;五方天雅提出并踐行“零售+電子商務+展示洽談+訂單”的專業市場新模式,實行“線下+線上”的雙軌運營體系和“零批發”的經營原則,形成
"Store product display and display - customers go to the shop to discuss the money -- form the order in the store - the order is sent to the production place - the place where the goods are sent to the customer's place".
Specialized
Actively build a professional market management team
The white horse clothing market in Guangzhou has actively built up a learning organization and a wolf wolf team. It has organized five "war wolf" series of military expansion training camps, and established a "horse racing" expansion class, "elite class" and "rookie class".
The Dacheng market in Chengdu has selected 40 business leaders from each regional business group. The leaders of various regions lead the businesses in the jurisdiction area from market operation to management, giving the market strong support.
Shenyang five love group reforms the market management structure, enables the market manager to pform from the pure management to the service management, competes for the four main market positions of the 123 phase and the AB seat, and enhances the work enthusiasm of the cadre staffs through the means of competition.
The Jimo international trade city has implemented the "double package double" working mechanism of the team members, guiding the market in the jurisdiction area, and effectively solving the problems of development direction and direction.
Actively promoting the construction of public service platform
Changshu garment city is building and improving the 6 major public service platforms, including Changshu menswear index, men's wear design and trading center, China Textile Joint Inspection Center, festival exhibition, Changshu apparel online, international trade service, etc., serving three dimensional and all aspects of market businesses and Changshu garment industry.
The Oriental silk market has been built into more than 15 public service platforms, such as China silk capital network (Electronic Commerce Center), textile industry (Suzhou) testing center, Wujiang Textile Science and technology center, intellectual property center and foreign trade service center.
Puyuan woolen sweater market focuses on promoting the construction of public service platform, building wool knitting technical service platform, product testing service platform, modern logistics service platform, creative design platform, e-commerce service platform and financing platform.
Zhuzhou's song song dress city focuses on building e-commerce service platform, personnel training center, labor market platform, testing and testing center, R & D and design center.
Yiwu small commodity city has completed the construction of five platforms, including data business platform, "one-stop" gold control service platform, cultural and creative platform, exhibition platform, and foreign trade integrated service platform.
The red cotton international fashion city has built the Internet and fashion service brand HIVE SHOWROOM; under the line, it has created high-end foreign designer brand ordering meeting, attracting buyers by buying activities in major cities; launching online purchasing platform "Hive+" on the Internet, engaging in B2B large commodity trading business.
Henan Jin Rong commercial operation management Co., Ltd. has vigorously developed financial services, and has worked with banks in Henan, such as rural credit cooperatives and Zhengzhou bank, to set up branches or outlets in the market.
Construction and improvement of professional market standard management system
The Eastern Silk Market has formulated the country's first specification standard for textile fabric names -- "China textile fabric coding and chemical fiber part", and has the right of coding and naming the national textile fabric names.
China Light Textile City has set up the standard system of Logistics Park joint consignment service according to GB/T24421's "service organization standardization work guide" standard, and formulated 4 major categories of 70 enterprise service standards, namely, "Logistics Park joint consignment enterprise admittance". Among them, "Logistics Park (consignment) service standard" (DB3306/T031-2012) has risen to Shaoxing local standard.
Actively enhance the professionalism of market traders
Guangzhou's red cotton international fashion city has formed close cooperation and exchanges with industry associations, attracting the attention and participation of industry leaders, designers and experts at home and abroad. It has attracted more than 600 fashion designers to enter the design, exhibition and fashion publishing activities.
Weifang Xinghe International Light Textile City, in cooperation with Weifang Municipal Bureau of human resources and Social Sciences, and Weifang Venture Capital University, set up an entrepreneur training class specifically targeting market traders, and invited industry experts and industry elites to give lectures to solve practical problems in the process of business operation.
The Wuhan Hanzheng Street market has built an original design center of 8400 square meters on the first avenue of Longteng. It has gathered more than 80 design studios, more than 50 professional designers, and more than 200 production and production staff, and has designed 7000 garments for the year.
Pu Yuan woolen sweater market has set up 320 creative squares, totaling more than 90 creative design institutes, attracting over 350 professional and technical personnel. Four universities have set up workstations in Pu Yuan, and established cooperative relations with 12 textile and clothing scientific research institutes, and successfully established them as Zhejiang provincial characteristic industrial design bases.
Intellectualized
Actively promote professional market electricity supplier innovation and Application
Henan Jin Rong commercial operation management Co., Ltd. set up the intelligent shopping mall of Jin Rong Yuet Hui City, and built the big data integration system based on bank intelligent POS in the Jin Rong Textile City to build Henan network business park.
Qinghe cashmere Town joint third party enterprises set up a cashmere products sales platform "100 velvet reunion" which combines online, offline, and offline. It integrates display, training incubation, centralized supply and O2O+F2C retail. It has built the first "Cashmere" Cashmere experience Museum in Qinghe, attracting 20 high-quality enterprises to enter. Qinghe cashmere town has launched a series of innovative and entrepreneurial platforms such as unbounded Chuang coffee, Qingyang Pioneer Customer space, cross-border e-commerce Park and so on.
Chengdu Dacheng market revised the online "Dacheng", opened Sina micro-blog, Tencent micro-blog, WeChat public number, and encouraged brand businesses to sell through e-commerce platform.
The Eastern Silk Market relies on "Internet + textile" to launch the "O2M" mode of Internet online display, offline pactions and mobile Internet.
Shenzhen Hua Haida market explores "store business + business" O2O new e-business mode, forming a new "all channel sales".
Yiwu small commodity city has innovating the development mechanism of "high-density small business", promoting the expansion of "Yiwu purchase", implementing the "combined plan" operation mechanism, and creating a multi-level business gathering development platform.
Improve professional market data collection and monitoring system
The white horse clothing market in Guangzhou has successfully developed the first professional market buyer membership system (CRM) in the country. As long as registered as a member of the white horse, buyers can get the latest product information, activity information and brand business special discount of the white horse, and the West Liu clothing market has set up a special institution for information collection and issuance, sending professionals to the market to collect relevant information of the merchant's goods and logistics information of the buyers, and cooperate with the express delivery companies and logistics companies to jointly monitor the logistics information of the merchants, so as to better grasp the information of goods purchased and distributed by the market merchants.
Promoting market management system and digital pformation of physical stores
Guangzhou international light textile city has built an e-commerce system covering all the scenes and terminals for the solid merchants, the "5+1" e-commerce supporting services.
China Light Textile City has set up the information platform for the pfer of business premises, improving the pparency of paction information, providing a direct and effective way of information docking for operators, creating a complete electronic touch screen, building TV and electronic display system, building a new logistics information platform, realizing logistics information interoperability between market traders, logistics companies and industrial enterprises; implementing OA office system, property charge system and business room paction management system within the company, and increasing investment in information system.
Xinjiang Dehui group builds the intelligent system of business circle Hui Yun system. Through the 16 kinds of electromechanical systems, it integrates the 550 thousand party business of Dehui into a platform, carries out unified monitoring and unified management, and has 5 functions, namely, fire management, security management, operation management, energy management, and facility management. It provides a great guarantee for the safety management and green operation of shopping malls.
Zhengzhou Silver Plaza and Hangzhou have praised the electricity supplier company to reach the strategic alliance, the development and operation has "praise wholesale - enter the good cargo" APP.
Promoting professional market intelligence and logistics construction
Changshu garment city built a "cloud enterprise shed" in the market surrounding area, successfully opened the Suzhou (Changshu) Central Asian market procurement trade special train, opened the Changshu to Central Asia, Europe's land logistics line.
Shenyang five love group set up five love cloud warehouse, relying on the 020 industry service platform as the core, using advanced sorting equipment, conveying equipment and customized third party storage software system to provide "one-stop" service; upgrading the LTL platform system, developing and completing the construction of the third party application APP on the mobile phone, completing the port connection with the intelligent market system, building the five love warehouse distribution system and putting it into operation, making the overall planning of the five love area logistics, creating a new mode of five love logistics through the "two center and one platform", changing the current situation of the logistics industry in five love areas, and achieving "intra domain pfer", providing strong support for the pformation and upgrading of the market.
Branding
Strengthening regional brand culture construction and innovating market brand promotion mode
The two district of Dacheng market in Chengdu is planning to build a wholesale base for children's clothing products, which fills the gap of the specialized market of pregnant and infant children's clothing in Southwest China, and opens a new door for "Chengdu manufacturing" to the whole country.
The "Pu Yuan sweater" was recognized as a regional brand in Zhejiang in 2010 by the Zhejiang famous brand strategy promotion committee. In 2017, the brand value evaluation information of China was released, and the brand value of "Pu Yuan sweater" reached 7 billion 501 million yuan.
Humen Fumin fashion city, from point to area, creates an "original brand experience workshop" in the field. Advertisements are set up in the important positions of atrium, elevators and shopping malls to publicize vigorously. Yiwu commodity city has built up a "Zhejiang manufacturing" brand functional center with high standards, guiding market operators to improve quality and create brand.
Strengthening the independent brand building of market merchants
The Guangzhou white horse clothing market has commended ten brands every year since 2010, and recommended to participate in the selection of "China apparel growth brand" and "excellent channel providers of Chinese clothing brand". 35 brands were awarded the "Chinese clothing growth brand", 25 enterprises won the "excellent channel brand of Chinese clothing brand", and 2 brands won the "brand star" award.
In addition, Baima created white horse shop manager training class, salesperson training class, invited experts to set up special lectures.
The Hong Kong International Fashion City has established extensive exchanges and cooperation with the fashion industry of Korea, Italy, France, the United States and other countries and regions to feed their own brands.
In addition, kapok has realized the "one stop window" business registration service, providing one-stop service for merchants' own brands.
Building brand growth and fair competition environment
The Dacheng market in Chengdu promotes the legalization of the main qualification of operators, signs the promise of good faith management, consumes after sales service, implements the credit card system, protects consumers' rights and interests, sets up public signs (columns), bulletin boards of commodity prices, and "12315" consumer complaints stations, etc., and Yiwu small commodity city actively carries out "China small mall brand" rights protection, strengthens quality, brand and standard output, and achieves the "Yiwu China Commodity City" trademark authorization with more than 300 households, and has completed the collection and preservation work of the first prosecution objects.
Greening
Strengthen the construction of ecological civilization and create a green supply chain
The Guangzhou white horse clothing market, the red cotton international fashion city and the Changshu clothing city have actively participated in the compilation of the "green textile and garment professional market evaluation standard".
The red cotton international fashion city is actively involved in cleaner production certification.
Yiwu small commodity city completed the construction of 3.75782MW distributed photovoltaic power station, started construction and construction in Yiwu International Trade City, and optimized the use of power resources.
The preparation of the Pu Yuan sweater market has completed the control detailed planning of the industrial park, strictly enforced the enterprise access standard, and actively revitalize the stock land and idle land, enhanced the intensive development and economical utilization level of the land; according to the principle of "reduction, recycling and reuse", we accelerated the energy saving reconstruction and reclaimed water project construction of the enterprise; carried out the thematic research on the low-carbon construction of the industrial park, low energy consumption development and environmental protection, and so on, to enhance the quality and efficiency of various industrial projects.
Strengthening social responsibility construction
The Beijing five party Tianya "Internet plus women's wear experience" center has established the integrity management system, strengthened the management and standardization of the business operation, and became the first enterprise in Beijing to use the electronic display screen to carry out the credit publicity.
Changshu Tianhong clothing city donated 600 thousand yuan to the Changshu Charity Association. The white horse clothing market in Guangzhou responded positively to Yunnan's public education activities, launched a "public speaking collection of love" activities, donated books and donations raised to the new Min primary school in Yunnan's Zhaotong city Ludian town leading town.
Internationalization
Actively implementing the development strategy of "going out" and "bringing in"
The white horse clothing market in Guangzhou has established regular exchanges with Hongkong Trade Development Bureau and Han Guodong Gate Market Association, and regularly organizes regular trade fairs to participate in international costumes such as Hongkong fashion show, Japan Tokyo fashion week, South Korea Seoul international textile exhibition and Las Vegas MAGIC fashion show.
The Eastern Silk Market held the "China ASEAN textile and garment development seminar and ASEAN Tourism Shopping Festival", organizing more than 160 enterprises to participate in professional exhibitions in Paris and New York.
Some traders from Weifang Xinghe International Textile City have joined the international textile exhibition in the United States, UAE, Italy, Australia and South Africa respectively.
Shenyang five love group has led merchants to participate in trade activities in Inner Mongolia, Russia, Qatar, Sri Lanka and other countries. The group has signed a framework cooperation agreement with Argentina, Oman, Qatar, Malaysia and other countries and regions to carry out international trade.
The red cotton international fashion city has pioneered the management mode of "Koreans governing Korea". It has introduced a large number of Korean fashion brands and Korean original designers to enter, signed the art consultant of the Italy National Fashion Association, introduced the first fashion show of Milan fashion, and hosted the 2014 World Model Contest.
Building a platform for integration of domestic and foreign trade
Yiwu Small Commodity City creatively put forward the "market procurement" new international trade mode, set up the management mechanism of "one demarcation, three records, one network, five matching", explored the outward expansion mode of "Yiwu market", selected important commodity circulation node cities, and implemented "brand + Management + capital" multiple output mode, and set up a market network which integrates Yiwu small commodities display, paction, distribution and information services.
Changshu garment city actively promotes the improvement of the pilot work mechanism of market purchasing trade, scientifically decomposes market procurement trade regulation, services and promotes 32 tasks of the three systems, and implements small single and diversified foreign trade modes. Through enjoying a series of unique reform policies such as the main entry of state support, export customs clearance, tax exemption mode and foreign exchange management, it has opened up a "green channel" for Changshu's professional market and traditional superior products.
The West willow clothing market takes full advantage of the "one belt and one road" construction opportunity, establishes the West Liu clothing market in Erenhot, and sets up the foreign trade window with Xinjiang and Huoerguosi; in 2018, the first overseas sub market of Xi Liu was opened and operated in Ulan Bator, capital of Mongolia; construction of customs supervision place, truly realizing "doorway customs clearance"; carrying out the "Silk Road and the West Liu station" expansion activities, opening up the Sino Russian border ports, Suifenhe, Heihe, China and North Korea border crossings Hunchun, the border area between China and Mongolia border crossings, Huoerguosi ports such as Huoerguosi at the Sino Kazakhstan border port, and further opening up the markets of Central Asia, Eastern Europe, Russia and China.
China's textile and clothing market has entered an important stage of pformation and upgrading. In recent years, it has devoted itself to six major directions: intensification, specialization, intelligence, branding, greening and internationalization. It has actively changed the way of development, optimized its structure and pformed its growth momentum. Through a series of innovative exploration and practice, it has laid a good foundation for high-quality development and accumulated valuable experience.
In the future, we will continue to focus on improving quality and efficiency for our profession.
market
Explore the path of high quality development, contributing wisdom and strength.
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