Heavy! PEAK'S Acquisition Of High-End Outdoor Brand " OZARK " Behind The Reason Is...

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More than ten years ago, PEAK sports CEO Xu Zhihua, who was still at University, was a young man who longed for adventure in the open air and explored the unknown world. At that time, he had a whole set of OZARK brand equipment, which was his biggest dream and longing for outdoor equipment.

So after signing an agreement with the Swiss family of Muller last weekend, after fully buying the internationally famous outdoor brand OZARK, which had been in the family for more than 20 years, Xu Zhihua, on the first day of his work, sent an internal letter to all PEAK employees with unrestrained excitement and excitement, announces the news: "at the peak, the vision must be the next peak.

In the next 3-5 years, we need goals, confidence and conviction to shape the "peak imprint" of outdoor sports brands with OZARK.

Ozark

As a sporting goods company, PEAK has always regarded "professionalization" as its brand.

It has been committed to providing consumers with professional quality products, and has also made PEAK base on basketball and gradually extended to running, training, football and other categories.

And the acquisition of OZARK also marks PEAK's entry into a more demanding and demanding outdoor equipment field.

It is understood that OZARK, as an international high-end outdoor brand originated in Switzerland, entered China in 1996.

It has operations and production bases in Hongkong, Shenzhen, Beijing, Shanghai and Hubei, and is also a partner of the Chinese mountaineering team.

As a Swiss brand, OZARK has inherent genes and advantages in ice and snow sports. In recent years, China's ice and snow sports, especially popularity, are developing rapidly. This also provides a good environment for OZARK to make efforts again in China.

"We will aim at the 2022 Olympic Winter Games in Beijing to enter the ice and snow field, so that OZARK will maintain the leading brand position in outdoor sports, thereby expanding the market share of the high-end outdoor sports products and improving the overall profitability of the group."

Xu Zhihua said, next, PEAK will make use of its experience in production management and marketing, combine with OZARK's advanced technology and customer resources, and continue the brand.

Effect.

In fact, this is the third investment purchase that PEAK group has recently involved. Before that, there are also Quanzhou's leisure clothing brand chess king, and the children's clothing brand tick tat.

Compared with the previous two brands, OZARK can be said to be an effective complement to PEAK's sports industry chain in the true sense.

And PEAK also said that the company will involve more acquisitions and investment later, but the non industrial sector companies do not participate in PEAK sports return to A shares.

"The decision to withdraw from the Hong Kong stock market at the very beginning means that we have set a bigger goal.

The listing of enterprises is a process of resource reorganization, and ultimately is to achieve the development goals of enterprises.

PEAK's return to A shares is the hope of building Chinese brands with Chinese investors and Chinese people. Our goal remains unchanged.

Xu Zhihua said that in the process of achieving the goal of enterprise development, PEAK is well aware that products are the basis for communication with consumers. "We have been seeking to create greater value for consumers and provide products with richer scenes. This acquisition of OZARK is also based on this concept."

At present, PEAK and OZARK are already carrying out handover under the offline store. For OZARK's revenue and store status, PEAK says it is not convenient to disclose at present.

In terms of future operation, PEAK will attract more dealers to join, and will also operate direct and franchisees.

PEAK will retain OZARK's existing operation team and make the brand more localized.