Bu Xiaoqiang: Promoting The Chinese Fashion Based On The Spirit Of Entrepreneurship

In May, the selection of "2017-2018 outstanding entrepreneurs" was announced. Bu Xiaoqiang, general manager of Guangzhou red cotton international fashion city, won the list.

"In the face of tomorrow, what should we do? Clear up the glory, turn the mindset back to zero, leave a confidence and challenge life!" Bu Xiaoqiang presented such a "friend circle" after the award of the 2018 national entrepreneur's day and the Chinese entrepreneur's annual meeting in June 6th.

If innovation is the soul of entrepreneurship, cooperation is the essence of entrepreneurship, dedication is the driving force of entrepreneurship, and learning is the key to entrepreneurship. Then, people who are familiar with "total" are convinced that his sense of responsibility and pursuit of the industry is the best interpretation of entrepreneurship. 　　

2008-2018, these ten years are ten years of continuous evolution of China's garment circulation industry. From the legend of making rich to breaking through innovation, from a single format to a new business representative, the professional market platform has injected an inexhaustible motive force for the development of China's garment industry. 　　

The soaring industry is inseparable from the spiritual infiltration of a generation of entrepreneurs. Bu Xiao is strong in the great changes. He follows the trend closely. Under the guidance of the industry, he always adhered to the word "creation": creating an innovative mode and creating a platform. 　　

He led the Guangzhou red cotton international fashion city through three spanformations, from the initial wholesale market to the international forefront of the fashion business platform, and vigorously promoted the clothing circulation industry to internationalize the direction, making it a bridge for international fashion to enter China.

Ten years of "change", from entrepreneurial hardship to industry benchmarking

Since the 90s of last century, Guangzhou Liuhua Shang circle has already been the market cluster with the highest density, large scale, wide coverage and wide influence in the domestic market, which is leading the development of China's garment circulation industry.

In August 2007, opposite to Guangzhou Railway Station, a 10 storey building -- Guangzhou red cotton International Garment City was officially opened. 　　

During this period, China's clothing industry is in the seller's market, and the wholesale market of clothing in other parts of China has begun to rise, and the Liuhua business circle has entered the brand driven development stage.

As a rising star, cotton is the key to positioning. With the experience of over twenty years in the field of commercial circulation, Bu Xiaoqiang thought deeply and decided that the development of cotton should not be shortsighted or blindly based on the overall plan of the company's development. It must be firmly locked in the emerging emerging consumer groups and be based on fashion. Secondly, it should conform to the development trend of the clothing market, eliminate backward and brand positioning, and three, make full use of geographical advantages to seek differentiated development and point to internationalization. 　　

The positioning of "fashion, branding and internationalization" has made obvious difference with other specialized markets. Kapok keeps pace with market demand and adapts to competition through constant "change". In the process of upgrading, red first proposed to build a large shop of 600-1000 square meters, causing a sensation in the industry. The fact has proved that the move is in line with the potential demand of a number of brand businesses, and timely boosts the leap of growth brands.

In terms of hardware spanformation, kapok almost "one year spanformation, three years upgrading" has become the latest, most modern and advanced clothing market in China in a few years. In software management, Bu Xiaoqiang insisted on "letting professional people do professional things". Whether it is security, electricity providers, logistics, property, kapok set up a dedicated company to cultivate the growth of the industry as a signboard. 　　

As a private enterprise, in 2007 and 2008, kapok passed the ISO9000 quality management system certification and ISO14000 environmental management standards successively in the first place in the national professional market. In 2011, red cotton was awarded the "national integrity demonstration market" by the State Administration for Industry and commerce. In 2013, red cotton became the only trade and business enterprise through the cleaner production inspection and acceptance in Guangdong. In the selection of the "first batch of Guangzhou enterprise culture demonstration base", red cotton is the only private non listed enterprise.

In the course of ten years of development, kapok has successively won the "2015~2016 year brand service innovation demonstration base" of China Textile Alliance, and the 2016 "first Guangdong province's most social responsibility enterprise", the first "Guangzhou enterprise innovation and entrepreneurship demonstration base", "the Ministry of industry's textile and clothing creative design pilot park", the first "Guangzhou professional market business mode innovation project", "Guangzhou outstanding enterprise" and other honorary titles. Focusing on innovation, forward-looking and strategic achievements, the three major positions of Hong Kong's "internationalization, fashion and branding" interact with each other, making it clearer and more prominent.

Internationalization and inject "wolf sex" gene into its own brand

Entering the 2009, the Korean wave continued to be popular. Many domestic garment operators began to imitate or introduce Korean brands. This phenomenon triggered Bu Xiaoqiang's thinking, why the share of the clothing industry in the world, such as Korea, Italy and France, has been declining, but it still occupies a leading position because the right to speak is always maintained in the "knowledge capital" such as design, trend and culture. 　　

"If you just follow the trend, you may get short-term benefits, but there is no continuity and initiative. If our clothing brand operators are guided by such a concept, it is doomed to have no future. Bu Xiaoqiang thought so.

Bu Xiaoqiang, a soldier, was always vigorous and vigorous. He has a phrase that he often talks about. He can not do nothing but think of it. Breaking through the inherent thinking can make impossible possible. Though plain, he is the best portrayal of his heroic mind.

Bu Xiaoqiang is very forward-looking to realize that he must lead operators to spanform from clothing manufacturing to clothing creation. The fashion industry in Europe, America and Korea has accumulated deep achievements. Learning from and developing together is not the most suitable path for Chinese fashion managers. 　　

In 2009, red cotton made the first Korean layer in Korea, which once again triggered a heated debate in the industry. Many businessmen thought it was "bringing the wolf into the room". But Bu Xiaoqiang insisted that only by learning to dance with wolves can we survive. 　　

In 2013, once again, Bu Xiaoqiang launched a pioneering effort to shake the fashion industry. For the first time, Bu Xiaoqiang introduced the pure Milan fashion show to China, and bloomed on the T platform of Hong Kong for two consecutive years, and successfully created a new platform for the docking, communication and cooperation between domestic brands and fashion brands.

In 2014, red cotton successfully built the first European brand apparel channel operation Department, which is more practical and practical for European channel development mode and brand introduction. Then, Bu Xiaoqiang was very forward looking to create the Guangdong International Fashion Art Research Institute, aiming to fill the gaps in the domestic authoritative trend.

Through the introduction of brands and designers from South Korea and Italy, the merchants of Hong Mian have been flourishing, competing for showy, decorating and displaying their layout. None of them is identical. They have realized thousands of shops and thousands of faces, enriching the shopping experience and reflecting the fashion atmosphere. More importantly, the independent branding rate of the cotton tree field has increased significantly, reaching 80%, reaching 60% of its own brand in line with the international market, which greatly promoted the prosperity and growth of the domestic independent brand.

A series of opening up has also aroused many people's feelings: is this beyond the function of a clothing professional market?

In this regard, Bu Xiaoqiang gave his answer, the professional market is no longer a simple role of the general clothing distribution and circulation platform, a truly excellent professional market is the energy source that can help every weak brand to become strong.

　 Create new business and integrate international fashion resources

In 2016, with the increasing consumption outflow, the state put forward the "three goods strategy" for the adjustment of consumer goods at the right time. Behind the strategy is actually a serious mismatch between demand and effective supply. At this time, the number of domestic professional markets has reached the peak, and the homogenization development has reached the peak. The traditional trade, exhibition and trade and order meeting mode can not fully meet the personalized, customized and differentiated market demand.

Before that, Bu Xiaoqiang, who had long known the drawbacks of traditional trade, began to look for new models. After visiting the top showroom in Italy and France, he really got a surprise. It is believed that the development level of domestic brands can meet the requirements of showroom mode no matter from the richness of goods, the speed of change, or the level of display.

He made a decisive decision, combined with Italy fashion experts and resources to build HIVE-showroom, laying a smooth channel for Italy designer brand to enter the Chinese market, and also attracting a group of excellent domestic designers.

Showroom is a form of business, and also a trend of thinking and philosophy. Bu Xiaoqiang's real idea is to make the whole cotton yard a big concept of showroom, and become a master of the original brand new design brand in China. 　　

After four years of careful operation, HIVE-showroom has become one of the most active showroom brands in China's fashion industry, and has launched a series of activities in Beijing, Shanghai, Guangzhou, Wuhan, Wenzhou and other places, which has successfully promoted the docking of designer brand and market.

Bu Xiaoqiang's long-term exchanges and cooperation with countries such as Korea and Italy have also brought shock and inspiration to international fashion colleagues. 2017 is the 20th anniversary of the birth of China International Fashion week. At this special time, one of the most influential countries in Europe, Le Grandi Guglie della Grande Milano (Italy Golden Summit Award) was awarded the outstanding contribution of Milan and Beijing to the Italian fashion industry in Bu Xiaoqiang and Milan. 　　

This is the first time the honor was awarded to a foreign person and the first overseas award. In this way, Italy expressed the affirmation of the 20 year development of China's fashion industry and expressed the good vision of the future of fashion. But Bu Xiaoqiang said in his award-winning speech that this honor belongs to all the groups and individuals who contributed to the Sino Italian fashion cooperation. He has repeatedly expressed his gratitude to his colleagues and related institutions.

Mr. Mario Boselli, honorary chairman of the Italy Fashion Association, commented that Italy is very grateful to have such a Chinese entrepreneur, selflessly dedicate to the fashion industry and creatively promote cooperation and communication. And he attributed the honor to all of us, to the industry, which highlights his valuable gratitude, cooperation and sharing spirit.

Ten years of grinding a sword, what is entrepreneurship?

Bu Xiaoqiang is an outstanding entrepreneur. There is no doubt about this. But the essence of his management is not profound. He even keeps talking: sooner or later, he will do what he wants to do sooner or later. He will do the best if he wants to do it. 　　

Over the years, Bu Xiaoqiang has been awarded the "China Textile and garment industry leader", "China textile enterprise management Lifetime Achievement Award", "China Textile and garment industry innovation figures" and "Guangdong Province outstanding entrepreneurs" and so on. However, the honor of "China's outstanding entrepreneurs" is particularly different for Bu Xiaoqiang who has been in charge of ten years of red cotton.

He poured too much effort into Guangzhou's red cotton international fashion city. This honor is actually a milestone summary of red cotton, full of Bu Xiaoqiang's love for kapok and sentiments and feelings for the clothing circulation industry.

It has to be said that from the beginning of the era of big shop to heavy investment, the introduction of pure South Korea and Milan fashion show, to the creation of HIVE-showroom, and the concept of "all men's fashion" are being built. Every time Bu Xiaoqiang started in the subversion, he walked through the doubt and broke the ceiling of the industry with practical action. In ten years of persistence, forging "fashion, branding and internationalization" into three swords and eventually become the benchmark and standard of domestic professional market. 　　

His experience also proves that it is impossible to become an entrepreneur without risk and risk taking, and without a willing heart, he can not be an entrepreneur.

At the same time as the president of Guangdong apparel and apparel industry association and vice president of the Circulation Association of China Textile Industry Federation, Bu Xiaoqiang has been leading the Guangzhou red cotton international fashion city as the brand incubation base and the original art source. At the same time, it has mobilized resources to form a joint effort to promote the spanformation and upgrading of Guangdong's textile and garment industry, and has made a series of achievements.

Bu Xiaoqiang has done too many admirable moves. Every time he subverted himself, he led and promoted the domestic textile and clothing specialty to a certain extent. market The spanformation has promoted the realization of the global market. fashion The allocation of resources has contributed to the realization of the dream of textile power.

His resilience, courage and social responsibility also won the whole. industry The general recognition and respect become the source of the positive energy of the industry and the pronoun of innovation.

A good entrepreneur left behind not only a series of flashy achievements. A new heart, a dream, a commitment, the road to simplify, Bu Xiaoqiang's international fashion advanced road will continue......