Xinshen Group Chairman Li Jianfeng: New Shen Linen Fabric Dream +

Along with the east wind of reform and opening up, in May 18, 1988, a silk fabric weaving enterprise called Xinshen raw material factory was founded in Zhen Ze town, Wujiang, Jiangsu Province, and the six "wood" in the name of Li Senlin, the founder, was composed of logo.

Time flies, and years go by, thirty years in a twinkling.

In recent years, the raw material factory has been pformed and innovating vigorously. Now it has developed into a group leading enterprise that integrates flax fabric design, R & D, production and service.

Although it still takes root in the town, the difference is that it has become the flax Fashion Industrial Park Xinshen linen village.

Along the pace of innovation, the new Shen linen fabric dream + 30 has been established.

Li Jianfeng, chairman of Xinshen group

From silk to Ma: the magnificent turn of Shin Shen

The Chinese silk town, Zhen Ze, has no need to describe it as "outstanding people".

It is true that here, over thousands of years, beautiful scenery, beautiful objects and humanities all converge here, giving the new born green natural elegance.

In 1988, it started with silk, upgraded with 1998, and pformed 2002 into linen fabric. Since then, linen fabric has been opened to the public and Chinese flax has been heading towards the world.

"From silk to Ma, xinshin created second flashing cards for the town" linen ", and the ancient town gene of xinshinzi is a new heart and emotion.

Li Senlin, founder, mentioned the development of entrepreneurship.

Although he has retired to the second line, now his son Li Jianfeng takes over, but Xinshen flax always sticks to its main business and bases itself on textiles, constantly injecting new vitality and fashion genes into traditional industries.

In 2016, the authoritative evaluation of Chinese brand value was released. The brand value of Xinshen group was 606 million yuan, and the brand strength was 856.

In 2017, in the deep excavation of nearly 5 million data in the first batch of 127 small towns with Chinese characteristics and more than 230 thousand enterprises, Xinshen flax became the most famous representative of the Chinese silk town.

"Consistent quality, learning and innovation forever is the cultural value held by Xinshen group for thirty years."

Li Senlin said: "the six trees are trees, green, and all the gears that link all things. They are the spirit of the new spirit that is endlessly produced and passed down from generation to generation.

It also implies that Xinshen group is willing to be a link between China's Linen Textile Industry and build linen industrial chain from linen spinning, weaving and design to end product, link all resources and join hands with entrepreneurs to create a flax ecosystem, so that the public can share the flax lifestyle and make linen prizes to thousands of households.

If you don't forget your mind, you must always.

This is the dream of new Shen linen, and also the responsibility and responsibility in their new era.

Made in China, it can also be a synonym for high-end quality, which is proved by the fabric quality of 30 years.

Under the premise of limited quality fiber resources, we must make efficient use of linen products with high added value.

Li Jianfeng, chairman of Xinshen group, said that "adhering to high quality raw materials and improving fabric quality" has become the principle of new Shen textile fabrics.

High quality fiber can be imported from France, Normandy and Belgium at high price. How to upgrade the technology? In 2005, new Shin introduced the advanced technology concept of Italy to launch the new linen sofa fabric, and carried out the whole process technical guidance from the design, weaving, dyeing and finishing of textile fabrics, realizing the localization production of imported fabrics, and became an important measure to improve the quality of new products.

Since then, technological breakthroughs have never stopped.

Through the introduction of technology and independent research and development, the basic processes such as semi bleaching, dyeing, dyed weaving, printing, coating, bronzing and other finishing processes, as well as air cleaning and stone washing, have been realized. The traditional Chinese tie dyeing and scraping and dyeing have been restored, modern digital printing has been realized, flocking, jacquard and blending techniques have been developed to create different styles and styles. The introduction of the British Mackie spinning machine, the German Schlafhorst automatic winding machine and the jet rapier loom has replaced the old equipment, improved the quality and efficiency, and broken the flax degumming technology developed by the new biological enzyme agent, improving the fabric quality and reducing the pollution discharge.

In 2007, Xinshen linen fabric was honored with "China's famous brand products".

Large quantities of fabrics are exported to overseas countries, and the international standard of high quality concept has won many international famous brands for more than twenty years.

With the promotion of linen culture in China, consumers in China also fell in love with this green and healthy fabric.

"We firmly believe that technological innovation is the first engine for the development of enterprises and the biggest support for enterprises to stand up."

Li Jianfeng said that in the past 30 years, Xinshen flax has persisted in the path of combining production, teaching and research, and accumulated great achievements in product innovation.

At present, linen fashion fabrics, linen home textiles and linen sofa fabrics developed by Xinshen flax are 99% of the linen fabric market, which can fully meet the diversified needs of customers.

Imported linen raw materials and fabrics are made locally, and the newly manufactured flax fabrics made in China can also be very high-end.

Federico Duchi, President of the European flax and hemp Association, said: "the hope of the world's flax industry is in China."

Linen fabric is comfortable and healthy. It has been used for hundreds of years in Europe and America and a large number of fans.

But in China, the "fiber Queen" has been obscure.

With the upgrading of domestic consumption and the trend of advocating green and returning to nature, brands and consumers are paying more and more attention to green and environment-friendly materials such as linen and cotton.

Break through the traditional impression of flax tradition and create a new era of flax fashion new Shin has new challenges.

Culture is the soul of fashion. Shin Shen began to look for opportunities and talents.

In the 2012 Dalian fashion week, Xinshen worked with Sun Lin, the teacher of clothing College of Dalian Polytechnic University, and launched a number of flax costumes based on flax culture and blending the oriental classical and modern design styles, which surprised the show and opened the fashion of flax culture.

Since then, the Xinshen group has joined hands with designer Sun Lin to launch the new Shen linen Sun Lin fashion show and fashion trend on China International Fashion Week, Shanghai fashion week and Jiangsu clothing festival.

The theme of each conference is very cultural, "the age of white clouds", "bird talk and pleat", "wandering aristocracy", "Secret Forest" and so on.

"Xinshen flax Sun Lin" has become a new era flax fashion symbol of Oriental Aesthetics and modern fashion design, which guides the fashion trend of every season, and is known as "China's Linen fashion spokesperson".

In 2015, the Xinshen group was named the "Xin Shen flax cup 2015 Jiangsu top ten fashion designer competition". It became the first fabric brand enterprise to cooperate with the Provincial Textile Industry Association, the provincial clothing association and the provincial garment designers association.

Let the value of design run through the fabric, and jointly explore outstanding designers, and play an important role in the interaction between the upstream and downstream industries.

"We hope to focus on the linen market, deepen the demand for flax consumption through integrating the core resources of all kinds of resources, and make the new linen fabric fine, specialized and strong in all directions, and continue to expand the linen industrial chain with innovative talents."

Li Jianfeng said, "the appearance of new Shen linen & Sun Lin in the China International Fashion Week and Shanghai fashion week is a major move towards linen to the fashion culture market. It is also an important opportunity for domestic consumers to recognize flax and Chinese flax to the world."

Flax not only can wear, but also should provide health for people in all aspects of life.

Xinxin puts forward the concept of "+" flax, urging people to create a family with heart, covering all fields of clothing, food, housing and travel, creating a green natural, healthy, comfortable and modern fashion coexistence of flax lifestyle.

New Shen began to differentiate and develop in different areas of life.

Linen women's clothing, men's fabrics, children's special fabrics.

In the field of home textiles, the extra wide production line is set up to meet the dimensional requirements of linen beds, sofa and curtain fabrics.

Sun Lin Design Studio Team deeply dug the linen culture and studied the frontiers.

The trend is to give full play to the green and natural characteristics of linen fabrics.

Compared with the traditional linen fabric, Xinshen fabric is more fashionable and practical, which is more suitable for modern people's aesthetic and life needs.

A linen became a flax house.

Transformation and upgrading: from "production type" to "production + service type"

Design custom mode to serve customers.

The linen fabric library and sampling and customization center of Xinshen linen village provide one-stop service for purchasers.

In the fabric library, more than 4000 kinds of fabrics are allowed to be selected or provided for specific needs. The fabric designer makes private custom for you, and then enjoys sample proofing service in the sampling and customization center.

If you want to preview the finished products, you can also provide terminal product design services.

Ma impression public create space services create customers.

"Xinshen is a platform for realizing dreams.

Whether it is the dream of new Shen, the dream of a designer or the dream of an entrepreneur, it can be deeply integrated, and must be released and landed.

Li Jianfeng said, "instead of allowing these customers to fight alone, it is better to absorb them in order to enable them to rely on the" big tree "and develop and grow with the help of the new industrial chain advantage of Shen Shen.

Free office space, exhibition space, clothing design, proofing resources, free registration of trademarks, professional guidance, exhibition exhibition opportunities, Shen Shen is extremely generous to customers.

In the construction of double building, from work and life to create more convenience for customers.

They also made brilliant achievements, established independent brands, owned factory shops, and became founders of entrepreneurial youth.

In Li Jianfeng's opinion, to achieve others is sometimes to achieve oneself.

Not only that, Xinshen linen has always been keen on all kinds of public welfare for many years, in order to repay the society with responsibility.

The company has made a large amount of donations to Wujiang charities and organized employees to participate in the love sale of the zaze Union.

Li Senlin was awarded the honorary certificate of the Wujiang Charity Federation and the title of "the most loving individual" of Wujiang 2011-2015.

Xinshen linen Village: Flax Fashion Industrial Park

What is the new Shen linen village? It is the demonstration point of Jiangsu industrial tourism, the flax Fashion Industrial Park, and the flax culture innovation base which integrates flax fabric research and development, design and customization, creating customer space, and cultural tourism experience.

Linen fabric library, sampling and customization center, linen experience center, Ma impression public innovation space, Culture Communication Center, "Ma element", Xinshen Art Museum, Xinshen double building......

In the park, there is a bright spot everywhere.

Visitors here can enjoy the beautiful scenery of the ancient town, visit the linen production process, understand the linen culture, experience the flax lifestyle, feel the charm of original design, go to the art gallery to feel the art of edification, and spend the night at the theme hotel of Ma impression, and experience the full range of flax life in person. When you leave, don't forget to take the linen element with some linen gifts, and then have a good meal at the table bar; buyers prefer the linen fabric library and the sampling and customization center, after all, there are 4000+ species here.

The samples can also be customized according to their needs. Entrepreneurs are concerned about the double building in the building. There are not only office space, but also apartments.

"Xinshen is taking advantage of the opportunity to upgrade consumption, and strive to create linen fabric brand, accelerate the construction of new Shen linen village, and promote linen fabric dream + entrepreneurship and innovation mode."

Li Jianfeng said, "in the future, Shin Shen will make use of a series of artificial intelligence technology to improve enterprise management, product technology and service mode.

We will continue to accelerate the pace of innovation and improve the new Shen linen village in the next 5-10 years to become a modern flax fashion industrial park.

In Xinshen linen village, everything related to flax can happen; everything is changing in Xinshen group, and only insisting on making linen fabric will never change.

Thirty years of standing, time is opened again, Xinshen flax.

Dream + is speeding up. Xinshen linen fabric is heading for the world.

"Innovation is always on the road."

Facing the future development, Li Jianfeng is full of confidence.

"In the future, we must always absorb the new ideas, embrace innovation and change forever, persist in the development of high quality and never change, join the industrial chain upstream and downstream, integrate resources, fashion fashion, implant culture, and create a comprehensive, research-oriented and innovative new application group."