Wu Dongbiao, Chairman Of Jiangyin Xingwu Woolen Fabric: 100 Years Of Weaving

As an enterpriser with a new spirit of the times, he has never forgotten his original intention and has remembered his mission. He has written a brilliant chapter without regret in his youth and conscience, with his duty and mission. He sticks to the spirit of originality, sticks to the main textile industry, takes "technology, fashion and green" as his mission, and has determined to establish a complete kingdom of the textile industry chain for a hundred years. His lean management, scientific positioning and coarse spinning has not only led to the innovation and development of an industry, but also brought up the backbone of Chinese fashion to the world with innovation. He is Wu Dongbiao, chairman of Jiangyin Xingwu woolen Technology Co., Ltd.

As chairman of the board, Wu Dongbiao is not only a "double self" excellent entrepreneur in Jiangsu, but also a member of the Jiangyin Municipal People's Congress, chairman of the textile industry association of Chang Jing Town, and Secretary of the Party committee of Chang Dong village.

Enterprise, industry, people's livelihood, multiple responsibilities he shoulder to shoulder, with actions and responsibilities highlights the new era of textile people's elegant demeanor.

Because love, so deep feeling

"Jiangnan culture begins with Tai Bo and Wu Geru Hai Yuan Jin Kui".

The long and brilliant Wu Wenhua and the prosperous and open private economy have not only created the unique humanities and trade in Jiangyin, but also made it the tide of reform and opening up.

As a national famous woollen fabric Town, Long Jing town had a woollen woolen factory in the early 80s, and has gained popularity in China.

I have heard of the edification of dyes, which made me have an unexpected love and enthusiasm for textiles since I was young.

In the early 90s, Wu Dongbiao, who just stepped into the society, began to travel south and north through the spring breeze of reform and relying on the local industrial advantages.

"At that time, I did not only envy others' success, but also felt that I was young. I should always break into something and not lose my youth."

Recalling the beginning of the business, Wu Dongbiao smiled, and saw that it was not shyness, but not helplessness, but a kind of enjoyment.

Because for him, textile is not only a career, but also a responsibility, a deep feeling and mission destined for it.

As Ai Qing wrote in "I love this land", "why do I always have tears in my eyes? Because I love this land deeply."

Similarly, Wu Dongbiao is more persistent in love and has a liking for love.

After several years of raw materials business and experience accumulation, Wu Dongbiao, a business savvy, is increasingly aware of the passion and dream brought about by reform and opening up.

Therefore, he dares to fight and dare to fight, and is deeply aware of the business opportunities of woollen fabrics.

"With the continuous improvement of people's living standards, clothing consumption will also be pursued in the future.

Although textile is a traditional industry, it must not be a sunset industry, but a livelihood industry, a pillar industry and a fashion industry.

Thus, in the 1999 year of the year, Wu Dongbiao began to set foot in the woollen and woolen industry, and was unable to get rid of it.

"It is impossible to say that starting a business is not hard, but the heart is full of enthusiasm for this industry, so it is not hard to work hard again.

With the love of woollen cloth, as long as every new product is researched and developed everyday, it feels like a child is born. It's exciting, but it's not a sense of accomplishment.

"I have always been grateful that I have not only caught up with a great era, but my career has also been plain sailing.

At that time, I was not at all worried that changes in the market would affect the sale of products.

Because I firmly believe that as long as we work hard and do well in quality, success is at hand.

于是，從最初的幾百萬的銷售額到現在的十幾億，從起初幾十萬的利潤到現在幾千萬，在吳棟標的匠心專注下，短短不到20 年的時間里，興吳呢絨員工數量增加了近30 倍，企業銷售額增長了200 多倍，現已發展成為擁有紡紗、織造、染整一條龍生產設備的現代化集團，旗下擁有興吳毛紡織有限公司、新聯分廠、紡紗分廠、織造分部、染整分部等多個生產基地, 并在澳洲設立了3 個固定的原料采購基地，產品涉及羊絨、羊駝、馬海毛、羊羔毛等高中檔粗紡呢絨面料，年產能2000萬米，成為利郎、卡賓、歐時力、歌莉婭、綾致、ZARA、海瀾之家等著名品牌高中檔粗紡呢絨面料的供應商, 并與國內外眾多服裝公司建立了長期穩定的戰略合作伙伴關系, 公司產品遠銷歐美、日韓等多個國家和地區，并在全國各地建立了完整的銷售網絡。

The two pformation is to achieve people without me.

The voyage depends on the helmsman, and the development of the enterprise is inseparable from the head.

Wu Dongbiao, who likes drinking tea, often takes tea to cultivate himself, and gets together with his friends to develop the way of enterprise development.

Especially keen on horse riding, he prefers to grasp the balance between the gallop and explore the future of the enterprise.

"Any enterprise development has a certain life cycle. How to jump out of this" hill ", we must assess the situation, constantly inject vitality into the development of enterprises and lead it forward.

Like riding a horse, you need to know how to control. "

Wu Dongbiao, who is good at thinking, has always been thinking about the development of Xing Wu woolen cloth.

"With the intensification of homogenization competition, enterprises must accelerate their pformation and start again if they want to go a long way."

In 2008, the sudden financial crisis made the whole industry start to panic and many enterprises went bankrupt.

"I always believe that there is no bankrupt industry, only bankrupt enterprises.

The more crisis, the more business opportunities.

Wu Dongbiao, bold and cautious, soon realized that this is the best time for enterprise pformation.

As a result, he invested 200 million yuan in succession, updating equipment, increasing research and development and repositioning, laying a solid foundation for Wu Nerong's second pformation.

From then on, Xingwu woolen began the golden age of business philosophy with "coarse spinning and fine finishing" as the product positioning, "people without me, people having me, and people being superior to me".

"At that time, many people could not understand it. They thought I was stupid. Even my good friends who had been in contact with each other began to see me differently.

But I don't care.

Because I believe that after the dark is the dawn.

In October 2008, the 4 workshop was built.

Through this investment and adjustment, not only has accumulated strength for Xing Wu woolen cloth, reduced production costs, but also achieved the upgrading of enterprises.

"Woolen and worsted" are two completely different concepts. Coarse woolen finish should not only have quality, high performance price ratio, but also fashion, and can lead the trend.

The development of enterprises can only achieve the brand expectations and brand awareness by constantly satisfying consumers' new expectations of quality and fashion.

Under the leadership of Wu Dongbiao, Xingwu woolen fabrics quickly became the leading enterprises of domestic coarse woollen fabrics. The production capacity ranks first in the industry. It has been selected as the national development base of coarse wool products and the national development base of knitted fabric products. "Xingwu" woolen products have been awarded the famous brand products of Jiangsu province and China's high quality products.

Among them, "Xing Wu Mao Mao Jin brocade 20800-35" was awarded the high quality product award by the China Wool Textile Industry Association. It was praised by the customers as the best quality in the woolen fabric. In June, 2016, Wu Nerong was recognized by the State Administration for Industry and commerce as China's well-known trademark and became the only gold lettered sign of the woolen fabric industry.

They say that it is more difficult to do business and make textile enterprises.

But in the chat with Wu, you will find that all the past is a joyful experience and passionate exploration.

"Because I always regard difficulties as a challenge and turn my passion for the industry into a driving force for breaking through myself. As long as we stick to this belief, even if we go through a lot of wind and rain, we will finally see the rainbow."

Refinement management innovation is more than one side.

"2017 years" is a year full of opportunities and challenges for Wu Nerong. It is also a key year for internal management reform. With the rapid development of enterprises, many experience models can no longer adapt to the company's current situation. If enterprises want to achieve sustainable development, they must lean management and enhance internal motivation.

In order to make Xingwu woolen fabric more vigorous, Wu Dongbiao launched a radical reform of the internal management of the enterprise, not only promoted a large number of outstanding young management talents, but also signed annual target responsibility letters with the heads of departments, and formed clear key task indicators. At the same time, it also worked out quarterly follow-up management, core supervision points and management timetables, which laid a solid foundation for the high quality development of enterprises.

How to manage efficiency is a "smart" concept.

In order to meet the differentiated demand of consumers, Xingxing not only imported all the equipment of the steam spinning machine, rapier loom, self winding winding machine, drawing frame machine, ironing machine and so on, but also made sure that the whole production line was automated and integrated; at the same time, through the popularization of ERP software, the management of the sales order, the purchase of raw materials, the inspection and warehousing of raw materials, production, sales and packaging, financial accounting and other links had been widely implemented, which greatly enhanced the rapid development of the enterprises in Wu Nerong.

Through intelligent production and big data integration, almost all the production and testing of products are completed by computer-aided system. The pass rate of products is above 98%.

"At present, textile enterprises are facing a critical period of pformation from traditional labor intensive to semi intelligent manufacturing. This enterprise must follow the trend, seize opportunities, constantly update equipment and digital management, and move towards intelligence."

On the road of innovation, Wu Dongbiao never stopped.

Through the innovation and reengineering of the whole industry chain and technological process, Xingwu woolen not only effectively reduced the process technology, but also realized seamless connection from the raw material department spinning department to weaving dyeing and finishing, and the production cycle was compressed from the original 25 to over 15 days.

Moreover, in order to improve the efficiency of research and development, Xingwu woolen fabrics are divided into five research and development departments, namely, the woollen fabric group, the knitted fabric group and the high-end fabric group. It strives to develop specialization, responsibility details and efficiency. It not only shares resources but also competes with each other, greatly stimulating the R & D ability and creativity of employees.

"Xingwu woolen fabric has the innovation and development of today because we have an elite team with advanced thinking, strong pioneering ability and high professional knowledge."

Wu Dongbiao introduced that in order to bring in talents, retain talents and bring talents into play, the innovation of Xingwu woolen cloth has been keeping an inexhaustible motive force. The company has not only established a long-term strategic alliance of industry, University and research with Nantong University, but also carried out the "relay" talent relay in the company, and successfully established the employee pension mechanism, which truly made the old employees not chill, and the young people had the "innovative atmosphere".

While ensuring the quality of its products, Wu Dongbiao also personally led the staff to actively explore the market, participate in various large-scale exhibitions, connect with domestic and foreign brands, understand the market trend, and closely follow the fashion trend.

As of 2017, the Xingwu woolen fabric has opened stores in many cities such as Beijing, Guangzhou and Wuhan, and has established a relatively complete sales network. The sales volume of the company has maintained steady growth for many years.

In the 1-5 month of 2018, sales of Xingwu woolen fabrics increased by more than 30% over the same period last year.

"As a textile enterprise in the new era, innovation is the core driving force for the development of an enterprise.

As a new era of textile people, the most important thing is to strive to promote the progress of an industry and lead the development of an industry.

As a member of woollen fabric, I think so.

2018, April, 9, April, in recognition of the "China textile industry's annual innovation figures", Wu Dongbiao shared: "as an innovative enterprise, we should constantly deny the past, use product innovation to meet and lead the differentiated needs of consumers, satisfy the consumers' pursuit of quality with the innovation of process technology, make every sub division of the enterprise more professional with management innovation, and provide better service for consumers with the innovation of sales mode."

Force technology rewrites the history of Chinese woollen and woolen fabrics

Since the 2008 year expansion, Xing Wu Nerong has positioned itself accurately, while focusing on brand building, actively eliminating backward production capacity, increasing product research and development, and relying on technological innovation, has stepped out of a brand name "technology, fashion and green" brand.

Especially in product diversification and variety research and development, the annual product development investment of Xingwu woolen cloth is over 3%.

In 2017 alone, it spent about 30000000 yuan on product development and technological innovation. The company's spin, knitted and high-end fabrics have won the favor of the market and the brand customers alike.

Product research and development is the lifeblood of enterprises to survive and develop in the fierce technological competition. It plays a decisive role in the direction of product development, product advantages, new market development and economic benefits.

In order to achieve the purpose of upgrading the products of "generation generation, trial generation, research generation, and conception generation", Wu has personally supervised and strengthened the management of new product development and product improvement, accelerating the company's technological accumulation, laying a solid foundation for technology and increasing the speed of product research and development. At the same time, it has also established the "research center of Jiangsu's woollen woolen fabric engineering technology", and has perfected and established a series of scientific and technological development management systems related to R & D project management, R & D investment accounting, R & D personnel performance appraisal and reward, so as to effectively guarantee product research and development in the system.

Driven by scientific and technological innovation, Xingwu woolen has opened the "plug-in" from product to process, from equipment to mode.

A zero auxiliary environment-friendly composite fabric and its manufacturing process, a high color fastness wool and polyester blended fabric and a manufacturing method thereof, a skin friendly and warm wool cotton interwoven fabric, a production method of a fabric with three-dimensional effect, a fabric with concave and convex fabric, a fabric with rich gradual change, a fabric with a rich sense of gradual change, a fabric with three-dimensional effect, a sheep wool airflow blending process, an airflow wool spinning machine, supporting equipment and production process, an airflow yarn yarn spinning machine and supporting equipment, and a shrinking machine with an emergency stop safety organization. An independently developed manufacturing process for woolen and machine washable pure wool fabrics, a low APEO, environmental friendly fabric and hair filling technology, a pure wool spinning process,

Through the production and sale of independent intellectual property products, the added value of the company's products has been effectively raised, which has brought a new profit growth point for the development of enterprises.

A single flower is not a spring, but flowers bloom in spring.

In order to improve the technical level and product quality of China's woollen woolen fabric industry, Wu Dongbiao has been making great efforts to tackle key problems in the high-end market by breaking through the key technologies of environmental protection composite fabrics, multi-functional pure wool fabrics, high-end appearance woolen fabrics and equipment pformation. It has filled the gap of our country in the field of woollen finishing. Combined with the latest technology trends, we have independently developed innovative products such as "nano processing anti flame-retardant double-sided composite fabrics" and "hydrophilic shrink proofing and double-sided".

Environmental protection is destiny and responsibility for the future.

"If enterprises want to develop, they must not just look at immediate interests.

Therefore, starting from the establishment of the factory, every metre of Xingwu woolen cloth sticks to a principle, that is, environmental protection.

At the beginning, the market was not very well recognized. We always felt that our fabrics were expensive, and even a lot of people laughed at me.

Seemingly easy-going Wu Dongbiao, in fact, there is a kind of stubborn stubbornness in his bones, because that is his bottom line.

"Although our products are expensive because of environmental factors, sales have been affected for a while.

But I believe that sooner or later consumers will buy it.

Besides, our products are neither harmful to animals, nor natural products.

With the escalation of consumption concept and the awakening of environmental awareness, Wu Nerong soon tasted the sweetness brought about by environmental protection.

Similar products, Xingwu woolen cloth per meter is more expensive than a few or even dozens of pieces, still in short supply.

Environmental protection is the bounden duty and obligation of an enterprise.

As the saying goes, safety is heaven and environmental protection is destiny.

When enterprises take the road of sustainable development, we must calculate the account of environmental protection. This concept must reach a consensus on the whole company.

In order to pass through, Wu Dongbiao has to go to the workshop several times a day and personally climb to the machine to smell the exhaust and grab the dust.

Not only that, as long as he does not go on a business trip, he has to eat and chat together in the dining hall with the middle-level cadres in the company every day at noon.

With the environmental protection in mind, the Xingwu woolen fabric has been phasing out backward production capacity, upgrading equipment and accelerating technological pformation, and rapier looms have been changed three times.

"This year, the company's 21 units are all changed from electricity to electrical integration. Each device has been reduced by 28 degrees from electricity consumption in the past to 6 degrees now. Natural gas is saved at 3 cubic meters per small time, and it can save nearly 140 yuan in the whole year.

There is also the pformation of energy saving lighting, from the original 60W to 36W, saving electricity costs 18 yuan and 10000 yuan throughout the year, and the lighting effect is much higher than before. "

Wu Dongbiao mentioned energy saving and emission reduction. He could not restrain his excitement and counted his debts.

Through intelligent pformation, the international advanced equipment, high speed efficient carding machine and automatic drawing frame, which are advanced from wool to yarn automatic and intelligent, have been imported. The qualification rate of Xingwu woolen products has increased by 3%, the labor productivity has increased by 12%, the output value of million yuan has been reduced by 17%, and the labor cost has been reduced by 30%.

Greatly reduce the production costs of enterprises, and enhance the competitiveness of the market.

"The development of an enterprise is inseparable from the joint efforts of all employees. Whether an enterprise can make big and strong decisions depends on the cohesion of its employees. Therefore, while protecting the basic welfare of employees, the company carefully organized and mobilized employees to participate in the creation of corporate culture, and concerned about their family life, so as to ensure that every employee had no worries at work."

Because in Wu Dongbiao's eyes, the enterprise is the home, the staff is the real family.

Therefore, Xing Wu Nerong never had to worry about the difficulty of recruiting workers. Many people took pride in the work of promoting Wu's woolen cloth.

Every year in the autumn of October, the company will organize the whole factory staff to travel outside, and do it all the time.

It is because of this responsibility and responsibility that Wu Dongbiao was elected secretary of the Party committee of Chang Dong village since 2010.

From then on, the burden on his shoulders was heavier and the responsibility in his heart was greater.

As a father official, he took the lead in being honest and honest, and devoted himself to doing practical and difficult tasks for the whole village. He was brave enough to act and selfless and fearless, and led the whole village to achieve good results in economic construction and social undertakings.

Since 2010 years ago, the business income and taxable gold of the whole village have always been ranked in the front of Chang Jing town.

I am willing to be trusted by 3980 villagers and more than 1000 families.

This is my responsibility and my mission. "

In the 2012 year of the year, Wu Dongbiao initiated and led the Long Dong village to set up a love fund to help poverty-stricken families due to illness.

Each year, only $6.7 million is spent.

And every help has always been fair, open and fair, so far no one has complained about it.

In addition, in recent years, he has always been the first to raise selfless donations and repay the community in the major projects of benefiting people in Chang Jing town and the "three elderly subsidy fund" of villagers' committees.

As a textile worker in the new era, Wu Dongbiao is well deserved.

Fashion starts again to create a century of heritage

The mountain is quiet and the dust is clear, the water is like the view; the sky is high in Yunfu, and the moon is in the original mind.

"I always remember what Premier Li Keqiang said, and I hope you can create a" century old shop "of Chinese traditional enterprises.

Carry forward the enterpriser spirit of innovation and pursue the craftsman spirit of excellence, so that old trees will sprout and grow more luxuriant.

And my wish is to build up a kind of century oriented enterprise with the support of science and technology and culture as the carrier.

When it comes to the future of Xing Wu's woolen cloth, Wu Dongbiao has long been confident.

"The so-called hundred years, not only represents a time scale, but also reflects a national dream and determination that is a hundred years' enterprise, and fundamentally speaking, it is to inherit the craftsman spirit of unique culture and excellence."

If you don't forget your mind, you must always.

Toward this goal, Wu Dongbiao always pushed ahead.

Today, Wu Ye, the son of overseas study, has returned to school. With such a relay, Wu Dongbiao has a lot of energy.

"Last year, we worked with the well-known expert team of R & D and design in Italy. This will be a new journey to enhance the quality of Xingwu woolen products, speed up product research and development, connect with international fashion, help the brand to move towards the world at an early date, and also the third pformation of Xingwu woolen internationalization strategy."

Wu Dongbiao said happily: "in the future this new cooperation, we have set up the Jiangsu Yat Tian woolen Technology Co., Ltd., and when it comes to Xingwu woolen cloth, my son will be in charge. This is also a succession and handover of the company.

Hope that in the hands of young people, Xing Wu woolen cloth can bring new vitality and vitality.

I put myself into the operation of the new company, and focused on building the world's top quality woolen fabric.

Let China

The fabric really entered the international first-class level.

According to the plan, the new company will reforge the industrial chain in product R & D, yarn weaving, dyeing and other aspects, and invite international authoritative experts to engage in this industry for at least 30 years.

"The company strives to reduce the production capacity of 10% tons per year, while sales increased by 15% year-on-year. Through three years of precipitation upgrading, it is estimated that by 2020, the annual production capacity of Xingwu woolen fabric will remain stable at 1500 million meters, with annual sales reaching 2 billion yuan."

Wu Dongbiao said that the total investment of nearly 300 million Yuan Ye Tian woolen new project, will be completed in October this year, 2019 years ago officially started operation.

All plans are proceeding in an orderly way.

The blueprint is painted.

In the new era, Xing Wu woolen cloth, in the hands of Wu Dongbiao and Wu Ye, is facing a new future with a brand new attitude.

From initial simple trade to familiarity with raw materials, from trying

To weaving, dyeing and finishing, and then to process reengineering, international guidance, step by step exploration and pursuit, pformation and stride forward, Wu Dongbiao is making innovations in measuring every development process of Xingwu woolen cloth, promoting the rapid development of the industry with responsibility and mission, and successfully interpreting the innovative spirit of textile workers in the new era.

"Those who do not seek the overall situation, do not plan for one area, but do not seek the world for a time."

Since the beginning of its founding, Wu Dongbiao has always been thinking about what kind of enterprise he wants to make the woolen fabric of Xing Wu. After twenty years of exploration, he is glad to find the answer.

This is the century dream of the woolen people in Xingwu and the Chinese dream of textile people.