Preheating, Sheng Na International, Twenty Years Of Precipitation

(Netnews reporter Liu Jingmin / Aman Chang) recently,

In the early stage, the reporter walked into the net.

To explore the way to develop the brand of this exhibitor.

General manager, Ningbo Sheng Na International Trade Co., Ltd.

Introduction, Ningbo Sheng Na is a holding company under Ningbo Banna Garments Co., Ltd.

In addition to the compatibility of "all rivers and streams, and tolerance", it is based on the production of sweaters at the beginning of the enterprise, and the knitting technology of one needle and thread has the meaning of "hundred garments".

Sheng Na company relies on the advantages of industrial and trade integration and foreign trade export.

Production and processing.

Children's clothing production and processing starting point is high, from the beginning, and a famous French children's wear brand cooperation.

Laid a solid foundation for children's clothing production and processing.

In 2006 and 2008, the company set up knitting and weaving factories to achieve the production and processing capacity of the whole category.

Children's clothing production covers all categories, accounting for the company's business volume.

The above, for many overseas brand production and processing, export countries are mainly

And other Western European countries, including Eastern Europe.

Asia

And other countries.

In the years of export processing, we have laid the foundation for the creation of the next private brand and precipitated the world class design concept.

In 2011, the whole situation of foreign trade began to change. The pfer of industries, the increase of raw materials, especially the increase of labor costs prompted enterprises to rethink development plans.

In many ways, Sheng Na International Trade Co., Ltd. was registered in 2011.

The brand of children's clothing officially started production and sale of its own brand in China in 2012.

If the efforts made in the first 15 years in foreign trade and the foundation for enterprises are a new undertaking, then it is the second time for enterprises to start their own businesses. Chen believes that a breakthrough in their own brands is also a way for enterprises to compete.

Because of the processing of foreign trade, the brand of Jacadi (Asia caddy) has a great influence on the brand of the brand, and the brand is positioned in European style.

From the choice of raw materials and processing technology, he also seeks the ultimate goal.

The company's products are

All year old children's clothing is the main category, and the materials and fabrics are of high specification, all of which are purchased by the standard of infant clothing.

The company has an independent design and research team, and has always followed the 16 word rule in design.

。

Health and environmental protection depends on brand positioning. Chen said that at the beginning of style design, we must first consider the adoption of first-rate raw materials and materials, which accords with the requirements of children's health, environmental protection and safety care. The eternal starting point is that children are harmless and harmless. The safety and comfort is the requirement of technology, that is, whether things are considered harmful to children (such as necktie, labelling, etc.). The comfort requirement is led by children's comfort when designing and making; the classic simplicity is the consistent style pursued by the children of Italy. The French style is France's classic, romantic and fashionable.

Turning to the company's future development plan, Chen said, taking into account the better execution and implementation of Direct stores, the company has always been developing.

Mainly, the next step will be to develop franchised stores into the company's development plan, and will soon pilot the constituencies, but brand building and service guarantee are always the primary considerations.

It is understood that

The more than 20 direct outlets in the area, like online sales, have been able to provide consumers with unsatisfied unconditional return services, and have a large number of repeat customers. The company's absolute confidence in product quality has also been widely praised.

While the offline stores are bigger and stronger, there are also new plans for online sales companies. It is expected that e-commerce platform will be developed in cooperation with the Ningbo industrial and Commercial University, which is dominated by e-commerce, to ensure the best interests of consumers. The online and offline business of the company will be carried out on the line of the Career Technical College.

。

Although the children's wear market is becoming more and more competitive, Mr. Chen is still confident of the future. Chinese clothing is becoming stronger and stronger. He also has a greater voice in the international arena. Since he threw himself into children's clothing, he has made a long-term plan for his long-term struggle. If he is steadfast, not speculative, and does not rush for quick success and instant benefit, he will surely be able to do well.

Those who do not have a deep sense of mind do not have a clear mind and no faint ones.

(video Cao Yang)