Thinking About Innovation And Technology To Help Enterprises Develop At A High Speed

(Netcom reporter Aman Chang / Liu Jingmin) recently, in the early stage of the twenty-second Ningbo international costumes fair, the reporter went into "Dan Yun" to explore the way of the brand development of the exhibitors.

Ningbo Dun rhyme Clothing Co., Ltd. was founded in 1993 and is located in the famous Chinese garment city, Ningbo.

As a domestic sweater manufacturer specializing in volume customization, Dan can be a sweater company with a national registered trademark in the sweater custom industry.

The company's factory occupies 11000 square meters, owns 1000 kinds of knitting equipment, and produces about 600000 kinds of fluffy products annually. It also has 500 surplus of new wool and cashmere sweaters each year. Under the market department, design department, technology department, quality supervision department, foreign trade department and so on, it carries out the omnidirectional electric brain integrated management.

The company has sales outlets all over the country, and has more than 400 franchises in major provinces.

At the 21 Ningbo international clothing and accessories fair last year, Dan rhyme put forward the theme of "intelligent production line". It was envisaged that mechanized customization could be realized through intelligent technology. After the new production line was tested and completed this year, the production of a ready made garment could be completed by 8 hours as soon as possible.

Lu Dandan, director of the operation of Dan Yun Yun, explained that the idea of mechanical customization was due to the fact that customization itself was very handy. Although people liked to customize it, the ancient slow production process was not so enjoyed in this fast paced era. It was hoped that the replacement of manual technology would greatly shorten the time of private ordering garments.

This process will not be full of cold and cold because of the mechanical participation, but rather cleverly retain the manual temperature, so that consumers can better experience the customized services. This is also a new mode of life advocated by the company.

In addition to the progress and innovation of production technology, the business mode of Dan Yun has also made innovations.

Lu Zong introduced Dan rhyme has been seeking breakthroughs since its establishment, and now has more than 400 franchises in the country.

Since 2012, the company has upgraded the shop to a new level. Through professional team design and operation, according to different standards of shops, the company upgraded its image step by step.

By the end of 2017, the concept of "direct store" was introduced by enterprises. From the beginning of Jiangsu and Zhejiang dynasties, the fourth generation new image store was launched to better carry out the brand spirit, and now there are about ten outlets.

This mode of joining and directly batting makes the channel more diversified.

The rapid development of Internet sales and the slow down of entity shops have made a great impact on the old models that the enterprises have formed for a long time. Under the environment of serious homogenization and increasingly fierce price competition, the market research of Dan Yun has been carried out, and data analysis has been introduced, which has molded the unique market competitiveness of the brand -- differentiation competition, namely, to achieve three points: similar products, no design and quality of rhyme and rhyme, no design and price with quality products, and no price and quality of products with the same design.

Based on this, the unique Dan Yun is created.

The core of "Dan can rhyme" is the ingenuity, customization and style. Lu's general idea is that the quality of the rhyme can be reflected in its quality, giving customers better products and providing more intimate services; customizing is the way to adhere to the rhyme; the style highlights the idea of independence, and the style of design is biased towards the European and American fashion. It is the first brand in the cashmere industry to produce rough needles. The design style is advanced, and the fashion trend of fast fashion is not blindly pursued.

The product category of Dan Yun can cover babies and adults, and expect to build a brand of all categories knitted products.

Speaking of the next development plan, Lu is full of confidence and vision. In 2017, he joined the China clothing association, and he was also a member unit of the custom Committee. He was about to enter the Hangzhou Yi Shang Town.

In the face of the shortage of sweater designers, Dan can set up a knitting academy jointly with MS. Pan Yiliang, the designer of knitted queen, and actively promote cooperation with nearby textile institutions and hatch a group of designers whose core is sweater design, which is a worthwhile start for the whole industry.

In the face of private customization, the next step will be the introduction of VIP door-to-door ordering service to provide consumers with more intimate and meticulous services.

Since its development in 1993, Dan Yun has come all the way, encountered crossroads in the direction of development, experienced ups and downs in the industry market, constantly adjusted its thinking and innovation, but never forgot its original intention, conserved the passion and heat of customizing the main melody, and continued to maintain double-digit growth in marketing revenue for many years, and sang the brand's artistic mantra.

(video Cao Yang)