Comparison Of The Performance Of The Four Major Sports Brands In China: Anta Is Far Ahead.

China has become the world's largest sporting goods base, and the sporting goods industry has gradually entered the stage of steady growth.

In recent years, the state has strongly supported the development of the sports industry and the continuous warming of the national fitness has provided a broad market capacity for China's sports industry. As the basic branch of sports industry, the sports goods industry has also achieved rapid development.

China has become the world's largest sporting goods base, sporting goods.

Also gradually entered the stage of steady growth.

Data show that in the past 2013-2017 years, the income and profits of China's sporting goods industry have been increasing. The average annual compound growth rate in five years is 7.64% and 9.37% respectively, and the growth is very fast.

Comparing the performance of the four major sports brand listed companies, we can see that Anta is far ahead of the other three companies in terms of revenue and net profit, and continues to maintain the leading position in the industry. In 2017, Anta sports earned 16 billion 690 million yuan, an increase of 25.1% over the same period last year, and realized a net profit of 3 billion 159 million yuan, an increase of 29.4%.

Lining ranks second among the top four brands. In 2017, Lining realized a revenue of 8 billion 874 million yuan, an increase of 10.71% over the same period last year, and net profit of 515 million yuan, down 19.91% from the same period last year.

As one of the leading sports brand enterprises in China, the revenue in 2017 increased by 2.7% to 5 billion 158 million yuan, and the net profit increased by 13.4% over the same period last year, reaching 467 million yuan and the gross profit margin reached 41.8%.

XTEP ranked fourth in the four major sports brands, and the only one of the four biggest brands with a drop in revenue.

And revenue for the first time was surpassed in 2017.

In 2017, XTEP international achieved operating income of 5 billion 113 million yuan, down 5.2% compared to the same period last year, and realized net profit of 446 million yuan, down 22.16% compared to the same period last year.

Source: database of China Commercial Industry Research Institute

In 1991, Anta (Fujian) Shoes Co., Ltd. was established in Jinjiang, Fujian Province, and Anta brand came into being.

After more than 20 years of development, Anta has become the leader of the sporting goods brand in China.

In 2017, Anta sports earned 16 billion 690 million yuan, an increase of 25.1%, and realized a net profit of 3 billion 159 million yuan, an increase of 29.4%.

Gross profit margin increased from 48.4% to 49.4%.

Source: China Commercial Industry Research Institute

In 2017, the number of Anta stores (including children's shops) was 9467, an increase of 607 from 8860 in the same period in 2016. It is reported that the number of Anta brand stores will reach 9700-9800 in 2018.

The number of FILA stores increased from 802 in 2016 to 1086, and the number of FILA stores in 2018 will reach 1300-1400.

Other brands DESCENTE, Sprandi, Kolon and Kingkow have their unique advantages in the field of subdivision, and are still in the rapid expansion of stores.

In addition, in the multi brand layout, Anta went to the next city to buy high-end children's clothing brand Xiao Xiao Niu, and set up a joint venture company.

In running, boxing, basketball, women's fitness, comprehensive training, skiing and other categories, Anta's market share has increased to varying degrees.

Source: China Commercial Industry Research Institute

Lining

The Li Ning Co is a well-known sporting goods company in China, founded by Mr. Lining in 1990.

After more than 20 years of exploration, Li Ning Co has gradually become China's leading international sports Brand Company.

In 2017, Lining achieved a revenue of 8 billion 874 million yuan, an increase of 10.71% over the same period last year, and a net profit of 515 million yuan, down 19.91% from the same period last year.

Source: database of China Commercial Industry Research Institute

In 2017, the company's main brand Lining earned 8 billion 818 million yuan, accounting for 99.4% of the total revenue, of which footwear sales amounted to 4 billion 146 million yuan, accounting for 46.8% of total revenue; clothing sales rose 18.7% to 4 billion 172 million yuan, accounting for 43.8%; and sales of equipment / accessories 501 million yuan, accounting for 5.8%.

In 2017, the total number of sales outlets in China totaled 6262, with a total reduction of 178 in 2017, of which retail and wholesale businesses were 70 and 108 respectively.

Self run children's wear brand Lining YOUNG business added 173 new outlets, while dealers reduced 7 to 32.

Source: China Commercial Industry Research Institute

The 361 degree group is a comprehensive sporting goods company integrating brand, R & D, design, production and distribution. Its products include sports shoes, clothing and related accessories, children's wear, fashion and leisure. It was founded in 2003 and has been one of the leading sports brand enterprises in China.

In 2017, 361 degrees achieved double gains in net income and net profit, and the revenue grew from 5 to 2013 years.

In the year of 2017, revenue reached 5 billion 158 million yuan, an increase of 2.7% over the same period last year, and net profit of 467 million yuan, an increase of 13.42%.

At present, it has three sports brands of 361 degrees, 361 degrees children's wear and ONEWAY (only in the Greater China), targeting at the domestic public, children and high-end outdoor sports market.

During the reporting period, the group opened 5808 core brand stores, of which about 80% were independent street shops.

Nearly 73.5% of the stores are located in three or less cities in China, accounting for 8.3% of the first tier cities, and 18.2% of the second tier cities.

Judging from the category,

Category, clothing and accessories products increased by 4.6% and 1.1% respectively, while accessories decreased by 18.5%.

Footwear products are the main driving force for the growth of the group business. Footwear products accounted for about 44.7% of the total revenue in 2017.

It is worth noting that children's clothing business and e-commerce business have been growing at a high speed.

Performance data show 361 degrees

The revenue in 2017 was 711 million yuan, an increase of 9.2%, accounting for 13.8% of the group's revenue.

E-commerce business increased exponentially, earning 399 million yuan in 2017, accounting for about 7.7% of the group's total revenue.

Source: China Commercial Industry Research Institute

XTEP (China) Co., Ltd., one of the leading sporting goods companies in China, was officially listed on the HKEx in June 3, 2008. It has brought a "non general feeling" to consumers in the unique position of "sports and fashion".

In 2017, XTEP international achieved operating income of 5 billion 113 million yuan, down 5.2% compared to the same period last year, and realized net profit of 446 million yuan, down 22.16% compared to the same period last year.

As of December 31, 2017, XTEP had a distribution network of about 6000 retail outlets, covering 31 provinces, autonomous regions and municipalities directly under the central government, and managed its distribution network through its exclusive distributor.

A net decrease of 800 compared with the previous year.

In 2017, XTEP international e-commerce accounted for more than 20% of XTEP's total revenue.

In 2018, XTEP plans to add more than 300 stores.

The branch will increase from 250 to 400.

The proportion of electricity providers will increase significantly.

In the next two years, XTEP plans to open up to 10 XTEP flagship experience centers, which operate directly.

Source: database of China Commercial Industry Research Institute