Looking For Cost, Fashion, Balance, Fast Fashion Brand, How To Play Children'S Clothing Industry.

H&M and ZARA play the role of "fast fashion" in children's wear field.

H&M children's clothing costs the highest priority, style update is not fast, the main pursuit of comfort, right.

The requirements of plate and accessories are high.

H&M will send the design drawings to the OEM enterprises through Email. First, the enterprises should make sample clothes for H&M confirmation. When the revised opinions are returned, they will start producing sample clothes, usually more than 20 pieces. After repeated confirmation, the mass production will be carried out. Though this method is slow, it guarantees the "comfort" requirement of the products, and the time is squeezed out from other places.

From the upstream supply chain control.

Raw materials suppliers such as dyestuff, H&M raw materials suppliers are always on standby in semi finished products.

Once H&M has issued production instructions, these raw material suppliers will be put into production to avoid maximum waste of time.

The main pursuit of ZARA is the fashion sense of children's clothing. Therefore, technological innovation, color matching and fabric quality are often innovating, requiring higher requirements for domestic cooperative enterprises' machines and raw materials suppliers.

For example, ZARA requires the addition of silk in jeans for children's clothing, which will send samples to the OEM enterprises and try to produce by the raw materials suppliers of the OEM enterprises. If the raw material suppliers of the OEM enterprises can not produce, a single business may not be able to succeed.

At the same time, ZARA children's clothing is updated at a speed similar to that of their adults.

Therefore, orders are mainly based on small orders, and most of them are supplementation after sale.

This requires cooperative enterprises to be able to make profits in small bills and adapt to short-term compensation.

In view of these circumstances, domestic enterprises OEM, mainly choose large H&M orders to maintain costs, and selectively pick up ZARA orders, to maintain a profit balance.

Shortening epidemic conversion time

With H&M and ZARA, the most profound feeling for domestic manufacturers is the lack of the ability of domestic enterprises to pform popular publishing products into production lines.

Foreign enterprises can finish popular pformation on the same day, and domestic enterprises will probably need 1 to 2 months.

Forming an information integration organization is the key to the rapid pformation of popularity.

At H&M headquarters, the design and purchasing department work together. Each design concept consists of a team of designers, purchasers, printing planner, financial controller and department manager, so that we can strike a balance between price, market feedback and fashion in the early stage of design.

When design sketches come out, the information integration platform will be able to distribute data to relevant departments, or even 22 product offices, in order to identify suitable production sites and suppliers.

At the same time, H&M's purchasing department and sales department can work closely together, because all stores can know each other's sales situation and goods allocation on the information integration platform, and the purchasing and logistics department can track the sales and inventory situation of each product so as to facilitate timely replenishment.

We can see that H&M and ZARA play a very fast role in the field of children's clothing.

There are still differences between adult clothing and adult clothing, but the audience has not changed. The fashion brand that once served the "young people" is just moving forward with the needs of the young people after their parents. Even though our adult clothes are no longer suitable for the increasingly mature and steady you, our children's clothes may suit your children who are the most willing to spend money.