YOUNGOR Promotes New Round Of Enterprise Innovation With Intelligent Manufacturing And Intelligent Marketing

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The YOUNGOR group was founded in 1979. After 39 years of development, it has gradually established a business structure with brand clothing as its main business, diversified development and professional development. It has become a large multinational group company with more than 5 employees. Its YOUNGOR group Limited by Share Ltd is the upper city company, and its shirts are the first national export exemption products for the national shirt industry. It has been ranked first in the market share for 17 consecutive years, and the Western clothing has maintained the first place in 12 consecutive years.

Under the new retail craze, the chairman of the company, Mr. Li Rucheng, put forward a new idea of "new retail", "smart marketing".

"For all new retail owners on the road, YOUNGOR based on its own business situation, the wisdom of marketing (new retail) is summarized into five definitions, namely," branded products "," competitive costs "," rapid response system "," good corporate platform "and" technology input. "

He believes that enterprises should not blindly fight price wars. They should rely on the brand value of their products and realize digital production by means of investment in science and technology, using AI, 3D and other technologies, so that the quality of products in the same quality is lowest and the quality of cost is optimal.

Through the quick response system, reasonable pricing, the raw materials, fabrics to clothing industry chain to get through.

The product will eventually carry a good experience platform to better present in front of consumers.

At present, YOUNGOR has upgraded its stores to VIP service center and O2O experience center. YOUNGOR's platform for consumers has gradually become the center of fashion culture. How to dress more comfortably and how to match it is more popular. YOUNGOR is creating its own fashion.

For intelligent manufacturing, Mr. Li Rucheng showed his sober calm and wisdom. In August 2016, Ningbo became the first pilot demonstration city of "made in China 2025".

YOUNGOR is the first pilot of Intelligent Manufacturing in 2025 Ningbo. He believes that mechanization can bring higher efficiency and quality. I hope YOUNGOR can make a completely different intelligent manufacturing system. Through data collection and equipment pformation and improvement, a new set of intelligent standards of clothing manufacturing, such as 3D volume, will be formed to achieve subdivision and efficiency improvement, which can meet the needs of consumers more.

In the future, YOUNGOR will enhance the enterprise to a large extent by means of standardization, automation, informatization and intellectualization.

"Standardization" mainly includes "technical standards" and "work standards"; "automation" focuses on the use of new technology and equipment; "informatization" focuses on the group "front stage", "middle stage" and "backstage"; and "intelligence" focuses on the intelligent pformation of marketing channels.

At present, the fabric cutting of YOUNGOR's front road and the packing and storage of the rear road have not been perfected. Once perfect, the whole link will be cleared up and the intelligent system of all links will be realized.

It is understood that the project will be completed by the end of the year.

In this regard, Mr. Li Rucheng is proud to say that the existing new equipment has increased the efficiency of 20% to 30% for YOUNGOR's manufacturing. When the whole production line is upgraded, YOUNGOR will become the world's leading enterprise.

"Nowadays, the styles of garments are more and more simple, and there are still many gaps between the development and application of new materials and the international market.

Because I firmly believe that the key to success lies in basic research. YOUNGOR takes ten years to start from the source to enhance its core competitiveness.

In the increasingly fierce competition in the clothing market, new fashions are constantly emerging and new. Under the environment of mass rush and chasing fast fashion, Li Rucheng has cooled down, reconsidered the development of the core industry in recent two years, and made great efforts to start from the source materials of clothing, and through many research and investigation, introduced the natural and comfortable clothing material, hemp.

Hemp is also known as nontoxic hemp, also known as linen, hemp, hemp and so on. It originated in China and has the name of "the source of the national textile, the clothing of all ages".

Ma culture is an important symbol of Oriental dress civilization, and has a history of at least ten thousand years in China.

The discovery of hemp is used in the first place of natural fiber (linen wool cotton).

It only needs a small amount of water and fertilizer, without any pesticide and can be decomposed naturally, so hemp fiber is an environmentally friendly textile raw material.

It is the most tender fiber on earth and enjoys the reputation of "the king of natural fibres". It is praised as "the second layer of human skin" by European and American countries.

Hemp products are bacteriostatic, deodorant, hygroscopic, sweating, soft and comfortable, heat resistant, sun resistant, UV resistant and antistatic.

On the basis of the five major brands, YOUNGOR has established the brand of "hemp family" as YOUNGOR's next development focus to promote its brand.

General manager Hu Ganggao introduces that there are three main directions for the development of YOUNGOR hemp family: first, the home of hemp (bedding, pajamas, bath towel and bathrobe) as a branch; the second is fashion, that is, the hemp men's dress; the third is hemp's home furnishing (carpet, wallpaper).

The company hopes to gradually develop hemp from a single fiber into a variety of fiber elements, and extend the entire industrial chain.

With the help of environmental protection and health, the hemp family is a new attitude towards life.

Most Chinese believe that western style clothes are by no means the first choice for summer wear, but in western countries, summer wear is very common.

For the 90% and 00 after the ceremony, it is particularly important to dress properly in any scene. YOUNGOR's hemp clothing is to satisfy such a group of young people who focus on quality of life and emotional experience, and provide them with light summer suits.

"This year is 40th anniversary of reform and opening up, and next year is YOUNGOR 40th anniversary.

I worship real estate magnate Li Jiacheng and tie king Ceng Xianzi, and I want to be my own shirt king Li Rucheng.

In the next ten years, YOUNGOR will take the lead in the industry. "

Li Rucheng said frankly.

YOUNGOR is expected to bring greater development with its intelligent marketing and intelligent manufacturing. It also expects healthy and comfortable hemp brand products to shine in the near future Ningbo international clothing and accessories fair.

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