2018 Fashion Shenzhen DAY1: Hit The Summit Forum.

2018 on the first day of the fashion Shenzhen exhibition, the Shenzhen Convention and Exhibition Center is filled with enthusiastic audience friends. The "standing" without any empty seats shows the influence of this exhibition.

In addition to the hot exchange of exhibitors, the fashion Shenzhen exhibition forum is also open today. Many heavyweight forums that have attracted wide attention from people in the industry have been shared. Senior experts from home and abroad have gathered to discuss the global trend of fashion, color trends, new zero sales and fabric trends.

In July 5th, the first forum of 13:002018 fashion Shenzhen exhibition, "amulet revolution, extraterrestrial Taoyuan lifestyle IED 2018/19 fashion trend prediction" was held in Shenzhen Convention and Exhibition Center osmanthus hall.

The forum was co sponsored by the 2018 fashion Shenzhen exhibition with the European Design Institute, and invited the design methodology teacher and trend research teacher Serena Toffetti of the European Design Institute as the keynote speaker to bring forward the prediction of 2018/19 global fashion trends.

The lecture started from three aspects: (1) "memory of handicraft"; 2. "Green Temple - house"; 3. The trend of alternative beauty.

Serena Toffetti put forward her profound insight into fashion trends from these 3 perspectives. She believes that costumes and accessories are the unique amulets of the people. They can give the wearer a similar sense of safety and give people a sense of protection, special and unique experience. These designs, which are at the forefront of the trend, all imply people's desire to escape to a new future.

To a large extent, fashion is a kind of reincarnation.

Handicraft skills from all parts of the world and ethnic groups are now being awakened and merged into a new trend, which has been brilliant in fashion and accessories design, and this new fusion is totally unpredictable and new.

Gucci, Etro, Sacai and other brands in recent years in the design of the pformation of the 70s trend of integration can explain this aspect.

Housing, as a sacred place for people to relax and rest, pursues the integration of indoor and outdoor environment to create a pleasant atmosphere.

This architectural trend is expressed in fashion, which is clean and concise outline and lines.

The last aspect is about the "alternative beauty" as the most popular trend at the moment, and it is also a question of fashion debate.

Different from the conventional aesthetic elements of the street, the mixture of labor and life is absorbed in the fashion design to express the younger generation's desire to attract eyeballs and not care about the times. This has much to do with the rebellion in 90s.

SerenaToffetti is also very optimistic about the emerging Asian market, across the boundaries of different industries and different cultural elements, where we can spy on a new fashion future.

In July 5, 2018, "technology empowerment fashion, data driven capacity" China 2018 garment industry new retail Summit Forum was successfully held at Shenzhen Convention and Exhibition Center osmanthus hall.

As an important authoritative summit of China's clothing business channel in the year, this summit has gathered experts, experienced personages and famous brand entrepreneurs from all walks of life, data industry, science and technology circles, and so on. We have deconstructed and analyzed the topics of the development of the apparel industry, such as interconnection, brand development, wisdom and resource exchange, and discussed the landing scene of the new retail industry chain from the perspectives of the new retail development trend, the characteristics of the clothing industry and the practical application of the end users.

Ms. Cao Xuejun, deputy director of the consumer products division of the Ministry of industry and commerce, Ms. Shen Yongfang, President of Shenzhen garment industry association, Mr. Yang Qibin, chairman of Hongkong Fashion Designers Association, and MS. Tang Minyi, President of Guangdong Dress Culture Promotion Association, gave a prelude to this forum.

Subsequently, President Shen Yongfang and director Cao Xuejun jointly unveiled the new retail branch of Shenzhen garment industry association, and issued the chairman's certificate for Mr. Song Zewei, chairman of Shenzhen Xun Hua Zhihua Software Technology Co., Ltd.

Mr. Song Zewei then delivered a speech on the theme of "the development and innovation of smart retailing in the fashion industry".

Emphasized the significance of wisdom in the new retail landing, and put forward that "building a digital platform for enterprises will be a must for every good brand, and it is also the direction of information construction for apparel brand enterprises in the future."

Then it analyzes the strategic role of "Cloud Road" platform launched by Zhihua software in the new retail and full channel operation of the fashion industry in the mobile Internet era.

Image force Cheng Cheng, chairman of Cultural Creativity Workshop, combined with Maslow's hierarchy of needs theory, focuses on the upgrading of people, goods and fields in the context of technology empowerment, and the future development trend.

With the theme of "intelligent image redefining new clothing retail", we have studied the new retail ABC (Artificial Intelligent artificial intelligence, Big Data big data, Cloud Computing Cloud Computing) in depth, which can be said to be full of dry goods.

Ms. Cheng Cheng also introduced the magic mirror of image power, which combines face recognition technology and image aesthetics.

The magic mirror as the intelligent image consultant in the store has become another solution to the new retail landing.

Dr. Wang Yao, vice chairman of the China Business Association, director of the China National Business Information Center, uses the framework of AIDA mode to clarify how the brand develops from attraction to addiction.

Dr. Wang proposed that people buy clothing not to meet the limited function, desire is the power source of clothing consumption.

The seven attributes of clothing are price, culture, brand, style, color, material and function. Any attribute can become the driving force to promote clothing sales.

The symposium held by Professor Wang Xiangsheng, a well-known clothing industry expert in Hongkong, pushed the atmosphere of the whole audience to a climax.

The information data represents Dr. Wang Yao; the intelligent software service represents the image force chairman, Ms. Cheng Cheng, Zhihua software chairman, Mr. Song Ze Wei; the brand and designer, Mr. Liu Kongwen, Monsieur Wu Xingguo, designer Qi Gang, and the representative of the association, Ms.

We have discussed the wisdom of brand development together, and have expressed our opinions on how to use the big data to drive the upgrading and upgrading of enterprises and brands, and how to create new advantages in the new mode. The guests on this table have been witty and witty.

On the afternoon of July 5th, at the 3 hall (fashion Hebei Pavilion), the Forum on "the trend of -POP 2019/20 AW color trends" was held warmly.

This fashion Shenzhen exhibition, Mr. Li Mingde, director of POP fashion trend, was invited to introduce the most popular "force" 1920AW fashion color trend forecast.

Through the in-depth interpretation of the four themes of "life", "prophecy", "mystery" and "awakening", it brings a new trend of market style. Combined with the comprehensive analysis of the 18/19 four fashion week women's wear T platform, the design and popular colors of women's clothing are triggered by 19/20AW.

POP helps to talk about the theme trend, strong prediction brings full source of inspiration.

Shanghai Yi Shang Yun Lian information technology Limited by Share Ltd (hereinafter referred to as POP) is the first Chinese information technology company to provide the fashion industry with a full range of popular information and supply chain solutions. In the 13 years of the service industry, it has promoted the Chinese original design with many platforms such as POP fashion trend network, excellent material and fabric trading platform, "creating boundaries" and creating a business school. It has always served the 1 million 60 thousand designers and 600 thousand apparel enterprises with big data and strong trend.

POP booth becomes trend "original", seamless "chain" move industry people.

At the fashion Shenzhen exhibition site, you can not only receive POP exclusive "fashion trend guide" anywhere at the reception desk, but also go to 1B16, POP's exclusive exhibition area, to understand the latest theme trends.

In addition, POP's powerful database and APM trend capsule will refresh your trend library, and you will have more experience in cloud design and design tools.

POP as the only official trend publishing agency of the exhibition official, the location of the booth is the trend of "original place". The rich trend book, the trend website of big data, the detailed explanation of the fashion courseware and so on have attracted numerous attention.

The three day fashion Shenzhen exhibition has attracted the peak of the exhibition on the first day, focusing on the scene and focusing on the industry.

More surprises waiting for you to discover live! (editor Tian Xueli)