The Cooperation Between Shoes And Underwear Will Form A New Pattern Of Industrial Integration, Mutual Benefit And Resource Sharing.
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On the night of July 17th, the Limited by Share Ltd (hereinafter referred to as Saturday) announced that it signed the strategic cooperation framework agreement with Limited by Share Ltd of Shenzhen Hui Jie group in July 17, 2018 (hereinafter referred to as "Hui Jie shares") in July 17th.
The cooperation agreement shows that on Saturday, we jointly established a item company specializing in footwear product design, brand promotion and product sales with Hui Jie share. The first registered capital was 100 million yuan.
Among them, equity accounted for 49% on Saturday, Hui Jie share accounted for 51%.
In the future, it will be phased out on Saturday by the form of "cash acquisition".
shoes
Transfer of operating assets such as related brands, sales channels and inventory to item company.
In the next 2 years, the size of item company's operating capital is estimated to be about 1 billion yuan, and the main business income will not be less than 350 million yuan, and the net profit will be no less than 20 million yuan.
It is estimated that the main business income will not be less than 600 million yuan by 2022.
In this announcement, on Saturday, it said in the announcement that through this cooperation, we will effectively revitalize the assets of the company, improve the operational efficiency of assets and optimize the assets structure, and at the same time, we can enjoy the operating income of the joint venture company and meet the needs of the company's strategic development. On the other hand, the company will further promote the platform construction strategy by making use of the proceeds from the sale of assets. By speeding up the layout of the "SATURDAY MODE" brand collection store and building more in-depth cooperation with more fashion brands, it will help the company to realize the new retail format and gradually improve the company's operating performance, which is in line with the long-term interests of all shareholders.
At the same time, Hui Jie shares also announced that the cooperation will help Hui Jie share rapidly from the main business to footwear products, enrich the category structure of the company's products, and expand the scale of the main business revenue.
It is reported that Saturday's main business is
fashion
The production and sale of leather shoes include brands such as "ST&SAT" (Saturday), "D:FUSE" (Diffs), "SAFIYA" (Sophia), "SATURDAY MODE", "FONDBERYL" (Febe Lil) and so on.
Hui Jie shares is a comprehensive underwear enterprise specializing in underwear ergonomics research, process technology research, brand planning and promotion, development and design, production and marketing, and now has eight brands, such as "man", and so on. It is one of the leading enterprises in the field of underwear consumption segmentation in China.
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