Authoritative Publication Keqiao China Fashion Index Released In The First Half Of 2018

　　 China Textile City Located in Shaoxing, Zhejiang, the market area has expanded to 3 million 900 thousand square meters, and there are more than 2.6 business premises. There are more than 4 kinds of business, and more than 2.9 households are operating, and nearly 5500 buyers have been stationed in the country (territory). It is understood that in the first half of 2018, China's textile city group realized a turnover of 75 billion 381 million yuan, an increase of 10.16% over the same period, of which the fabric market turnover was 49 billion 742 million yuan, an increase of 13.95% over the same period last year.

At present, Keqiao district is focusing on three key words: "modernization, high quality and competitiveness". We should focus on upgrading traditional industries, cultivating new industries and building up the "international fashion capital" in the new era. To this end, since 2018, China Light Textile City has been accelerating the spanformation and upgrading step by step to speed up the development of the short board, further intensify the efforts to cultivate the two billion billion industries of fashion and high-end textiles, accelerate the construction of the international fashion capital, brand capital and design capital, and vigorously promote market planning and construction, management services, merchants, exhibition and e-commerce, etc., and strive to promote the joint development of the market, industry and city.

The textile industry is Keqiao's traditional industries, leading industries, advantageous industries, rich people's industries, green industries and beautiful industries. At present, the textile industry in Keqiao is in the critical stage of spanformation and upgrading. In May 2018, the spring fashion week, which was held in Keqiao in May 2018, and the curtain opening ceremony of the China EU fashion dream factory, which was specially organized by the spring fair, and the China Europe fashion development forum, and a series of highly specialized, targeted and effective activities, injected new impetus for upgrading and upgrading the traditional textile industry in Keqiao, and effectively promoted the "Keqiao creation" to a broader international stage. In the future, China's textile and garment industry will take Keqiao as a breakthrough and let Keqiao join forces with more excellent international fabrics to keep pace with China's economic development and become the most advanced practitioners.

"China Keqiao fashion index" as the first textile fashion index in China, not only provides scientific analysis and accurate judgement for the development of textile industry and the trend of fashion, but also further enhances the influence and language power of Keqiao in the fashion industry, which is one of the driving forces of Keqiao's textile industry to the international stage. Keqiao fashion index is a soft indicator. Besides fashion elements, it also covers R & D, Brands and so on Many factors include cultural creativity, technological innovation, Internet big data and so on. At present, Keqiao fashion index has covered every link of textile research and development, production, marketing, sales and promotion, and established a three-dimensional, multi-dimensional and comprehensive index system to map the development of textile and textile industry in the whole country and even the whole world. The Keqiao fashion index has great prospects for development. It is very important for China Textile City as a trading center or as an international fashion capital.

Basic articles

Overview of China Keqiao fashion index

The "Keqiao fashion index of China" (hereinafter referred to as "Keqiao fashion index") follows the modern statistical index scientific principle, index compilation method and comprehensive evaluation theory. Combined with the current development of Keqiao fashion textile industry, based on the reasonable selection of relevant indexes of Keqiao fashion index, scientifically determines the category weight, and designs the comprehensive index, including the Keqiao fashion index system, data acquisition system, index calculation model, and index compilation process, etc.

The "Keqiao fashion index" includes four modules, namely, fashion creativity index, fashion activity index, fashion promotion index and fashion evaluation index (the weight of each module index is shown in Figure 1). It takes the fourth quarter of 2015 as the index base and updates the index value every quarter, and studies and releases the analysis report according to the performance of all levels of indicators.

The fashion index of Keqiao in China shows a cyclical fluctuation characteristic. In each cycle, the trend of low opening and high walking is the lowest in the first quarter, and then rises all the way to the highest point in the fourth quarter. From the first quarter of 2016 to the fourth quarter of the year, the index was the first cycle to run. The index rose from 107.70 points to 131.45 points, or up to 22.05%. In 2017, the index rose 33.63 points from 115.25 to 148.88 points, and the increase in the period was 29.18%, which was larger than that in 2016.

In the first quarter of 2018, the index first went down to 129.13 points, providing more room for the later rise. Then, in the two quarter, the index maintained a cyclical upswing, closing at 135.69 points, rising 5.08% compared with the same period (Figure 2). Keqiao fashion index is very sensitive to seasonal fluctuations. The first quarter to the four quarter index shows a trend of first low and high. On the basis of eliminating seasonal factors, the Keqiao fashion index rose sharply by 11.40% in the two quarter of 2018. To sum up, there is great room for development in Keqiao's fashion textile industry.

(1) the surge of fashion creativity index

The fashion creativity index is comprehensively weighted by four indicators, namely, the number of fashion designers, the number of new flower types, the number of creative products and the number of creative enterprises. It gives people an intuitive understanding of the development of Keqiao's fashionable textile creative enterprises. The weight of the four indicators is shown in Figure 3.

The fashion creativity index is characterized by cyclical fluctuations, and the trend is low and high in the first quarter to the fourth quarter of each year. In the first quarter of 2018, the fashion creativity index increased slightly compared with the fourth quarter of 2017. In the two quarter of 2018, the index closed at 143.59 points, a 6.70 percentage point increase from the first quarter, a rise of 4.89%, up 18.40% from the two quarter of 2017 (as shown in Figure 4). The index of fashion creativity keeps rising periodically. This shows that Keqiao's fashion textile industry is paying more and more attention to the innovation of products, talents and enterprises. The development trend of Keqiao textile creative enterprises is very strong and the situation is considerable.

1. the number of fashion designers has steadily increased.

In the second quarter of 2018, the number of fashion design talents was reported at 119.79 points, up 0.20 percentage points, or 0.17%, up 5.86% from the same period last year, and the upward trend is good, as shown in Figure 5. Compared with the two quarter of 2017, the number of new fashion designers in Keqiao district was 205. This indicates that the development of Keqiao fashion textile industry is attracting more and more fashion talents.

2. new flower index launched a record high

In the second quarter of 2018, the new flower index launched a new high, closing at 195.52 points, rising 20.61 percentage points, or 11.78%, an increase of 54.30 percentage points, or 38.45%. This shows that the enthusiasm of research and development of textile creative enterprises in Keqiao is still at an upward stage, and in the process of constantly being stimulated, the vitality of creative enterprises in Keqiao fashion textile industry is not diminished. At the same time, the new flower index has contributed 65.74% to the rise of the fashion creativity index, which is a major factor driving the sharp rise in the fashion creativity index in the two quarter of 2018.

3. creative product turnover index needs to be improved

In the first quarter of 2018, the turnover index of creative products rose slightly in the declining trend of 4 consecutive days, but in the two quarter of 2018, the creative product turnover index fell again, closing at 103.45 points, down 2.58 percentage points, or 2.43%. In the two quarter of 2018, the index of creative product turnover was the low level since the index was released. This shows that the sales of creative products are not ideal, and are at a low level. From the perspective of China's macroeconomic trend, China's GDP grew by 6.7% in the two quarter of 2018, and the growth rate dropped to the lowest level since 2016. In June 2018, the total retail sales of social consumer goods increased by 9% compared with nominal growth in June 2018. Although it has picked up compared with May, the growth rate is still at the bottom of history. In general, under the current economic situation, it is not conducive to the sale of creative products.

4., the number of creative enterprises has risen slightly.

From the index trend in the past two years, we can see that the trend of the number of creative enterprises is basically fixed, with the lowest value in the first quarter and the highest value in the fourth quarter. The number of creative enterprises in the second quarter of 2018 closed at 134.29 points, up 3.33 percentage points, or 2.54%, up 28.56 percentage points, or 27.01%. From figure 8, we can see that the quantity index of creative enterprises is still in high operation and in good condition.

In terms of index structure, the number of enterprises entering the creative garden reached 161.91 points in the first quarter of 2018. In the two quarter of 2018, the index changed to a trend of two quarter than the previous quarter. It fell slightly at 157.47, down 2.74%, but increased by 29.14% compared with the same period last year. The number of enterprises in the creative garden rose to 111.11 points in the two quarter of 2018, 11.11% times higher than that of the previous year.

　　 (two) a small adjustment in the fashion activity index.

Fashion activity is the basis for maintaining the vitality and creativity of a region. The fashion activity index focuses on the market performance of the brand. It reflects the creativity and creative thinking of the textile and fashion industry in Keqiao in terms of the number of business operators, the number of fashion platform expansion, the proportion of new product sales, the proportion of cooperation between enterprises and the brand's spanmission cost. The five aspects of the activity are as follows: The weights between the five subdivision indices are shown in Figure 10.

As shown in Figure 11, the fashion activity index shows a cyclical fluctuation from 2016 to 2017. However, in the two quarter of 2018, the index was different from that in the 2016 quarter of 2017 and the two quarter of 2017. The fashion activity index closed at 127.4 points, down 0.96%. Compared with the same period last year, the fashion activity index rose 3.53 percentage points, or 2.85%, a drop from the first quarter of 2018. This shows that the activity of the fashion textile industry has weakened, but compared with the past, the market vitality of fashion enterprises still has much room for improvement.

1. electricity supplier operation index rose slightly over the same period

In the era of Internet information, new business models emerge in an endless stream. E-commerce is in the stage of rapid development, and is becoming an important engine to stimulate consumer demand, promote the upgrading of traditional industries and develop modern service industries.

In the two quarter of 2018, the number of electronic business operators continued to drop to 171.97 points, down 18.07 percentage points, or 9.51%, indicating that the economic benefits of Keqiao's fashion textile industry declined, and the sales situation of the e-commerce platform still needs to be improved. Compared with the same period, the 11 percentage point increase was 6.83%, indicating that after eliminating seasonal factors, the development of the electricity supplier industry is still on the rise.

Judging from the index of subdivision index, the number of electricity supplier enterprises rose steadily. In the two quarter of 2018, it rose to 117.34 points, a slight increase of 0.69%, an increase of 3.26% compared with the same period last year. The sales volume index of e-commerce reached 220.42 points in the two quarter of 2018, but 13.64% in the annulus, but 8.61% over the same period. Combined with Figure 12, the trend of electricity supplier sales index and the trend of electricity supplier running index are basically the same, indicating that the electricity supplier sales index is the main reason affecting the small number of electricity supplier running index.

2. fashion platform expansion index steady slightly rise

The number of fashion platform expansion index closed at 105.24 points in the two quarter of 2018, an increase of 0.95 percentage points, a slight increase of 1.38% over the same period in 2017. From Figure 13, we can see that the fashion platform expansion index has fluctuated less than 5 percentage points in the past five quarters, and the trend is more and more stable. It shows that Keqiao's fashion and creative industry chain and the construction of a fashion and creative industry ecosystem have been basically improved. Keqiao's fashion textile industry is taking a step towards becoming the fashion leading place of the fashion industry, The Creative Center and the global textile industry. At present, Keqiao is opening up a new pattern in an all-round way. The Keqiao fabric enterprise has already had the "Silk Road Keqiao Milan Pavilion" in the global fashion center Italy, which is an important service platform for Keqiao enterprises to go overseas.

3. new product sales accounted for a slight fall in the index.

The new product sales share index shows the innovation and R & D intensity of Keqiao textile products, and is a key indicator to reflect the fashion activity in Keqiao.

In the two quarter of 2018, the new product sales index fell to 114.02 points, a decrease of 1.02%, an increase of 2.90% over the same period last year. From Figure 14, we can see that the sales volume of new products has dropped exponentially than that of the index, indicating that the novelty of the products developed by Keqiao's fashion textile industry has weakened. But it is still at a high level, indicating that the overall intensity of product innovation and research has not weakened. The fashion designers are still enthusiastic about the fashion textile industry, and the fashionable new products developed are still popular in the market. Keqiao's fashion and creative industry is still in a booming state.

4. the index of enterprise cooperation index is more stable.

The index of enterprise co operation includes two index indexes, that is, the ratio of brand sales to sales and the ratio of brand to business. It is used to reflect the recognition degree of brand enterprises to Keqiao's fashionable textile products.

In the two quarter of 2018, the index of enterprise cooperation accounted for 107.28 points, down 0.25 percentage points (Figure 15). In the past five quarters, the fluctuation of the proportion of enterprise cooperation has not been more than 4 percentage points, and the trend is becoming more and more stable. This shows that Keqiao's fashionable textile products are recognized by the brand enterprises and occupy a place in the market. The sales volume of the brand products has dropped to 102.69 points, and the ratio of the brand has decreased by 1.90 percentage points; the brand enterprise share index has risen to 110.88 points, rising 1.04 percentage points (Figure 16). This shows that the index of enterprise cooperation proportion is mainly influenced by the ratio of sales volume of brand products. The fashion textile industry in Keqiao has certain competitiveness in the market, and most of the products are at high quality level.

5. brand communication cost index is higher than the previous period.

Brand communication is the main way for enterprises to become famous and enhance brand value. The brand communication cost index is used to reflect the strength of enterprises' brand creation. It is an integral part of the Keqiao fashion activity index. In the two quarter of 2018, brand communication rose to 137.47 points, rising 13.01 percentage points, or 10.45%, up 6.84 percentage points, or 5.24%. As a result of the spring exhibitions, fashion week and other related exhibitions in Keqiao this spring, enterprises invested a lot of money in brand promotion to promote the internationalization of Keqiao's fashion textile industry. This shows that Keqiao's fashion textile industry has a high degree of activity and enterprises have great confidence in the industry.

　 (three) fashion promotion index has risen sharply.

The Keqiao fashion promotion index reflects the promotion of Keqiao's government and enterprises to the fashion industry from the aspects of international exchanges and cooperation, exhibitors' participation and foreign stationed situation. The weight relationship between the three subdivision indices is shown in Figure 18.

In the two quarter of 2018, the fashion promotion index continued to rise in the two quarter of the year, with a cyclical rise of 139.79 points, a rise of 10.51% compared with the same period in 2017, and a 19.65% rise. It shows that the government and enterprises in Keqiao attach great importance to the fashion textile industry. The prospect is unlimited, and the promotion of fashion industry is constantly increasing.

1. international exchanges and cooperation index index to rebound

The number of international exchanges and cooperation index ended 2 decline in the two quarter of 2018, a sharp rise of 16.66 percentage points, closing at 133.33 points, rising 14.28%, which is the same as the year-on-year increase. A series of activities such as the curtain opening ceremony of the China EU fashion dream factory and the spring fashion week in Keqiao in 2018 of May this year have exerting a subtle influence on Keqiao's fashion textile industry and international exchanges and cooperation. The bridge fashion textile industry is still very close with international exchanges and cooperation.

2. the number of enterprises participating in the exhibition is stable and rising.

The index of the number of enterprises participating in the exhibition is composed of the index of local exhibitors and the index of the number of exhibitors. It reflects the subjective initiative of the enterprise's external publicity and promotion, and is an important part of the Keqiao fashion promotion index. As can be seen from figure 21, there is a certain cyclical fluctuation in the number of enterprises participating in the exhibition. In the two quarter of 2018, the cyclical rise was 133.33 points, up 8.33 percentage points from the previous quarter, or 6.66%, up 16.66 points from the same period last year, up 14.28% from the same period last year. It shows that enterprises' enthusiasm for Keqiao's fashion promotion is not diminished, and the subjective initiative of external publicity and promotion has also been improved.

From the index of subdivision index, the index of the number of exhibitors went back to 150 points sharply, rising by 33.33 percentage points, and the number of local exhibitors dropped to 116.67 points, a decrease of 16.66 percentage points. From figure 21, we can see that the increase in the number of exhibitors is much larger than that in the local exhibitors. The index of the number of exhibitors is again higher than that of the local exhibitors. The index of the number of exhibitors is the main reason for the increase in the number of exhibitors.

3. foreign stationed quantity index steadily upward

The change index of foreign stationing quantity reflects the number of foreign businessmen entering Keqiao fashion market through the number of offices, the number of registered companies, and the number of people. In the two quarter of 2018, the number of foreign stationed change indices was reported at 165.61 points, up 16.48 percentage points from the first quarter, up 48.13 percentage points from the same period in 2017. From Figure 22, it is obvious that the number of foreign stationed quantity change index is running at a high level, and the trend line can predict that the number of foreign investors will keep rising. This shows that foreign businessmen are very interested in the fashion textile market in Keqiao, and are willing to join the fashion family in Keqiao. This laid the foundation for Keqiao's fashion textile industry to go global and truly enter the world.

From the index index, the two quarter of 2018, the person time index rose sharply to 230.05 points, the ring ratio increased by 47.27 percentage points, up 126.2 percentage points compared with the same period, the office number index continued to rise steadily, the 2018 two quarter received 117.66 points, the ring rose by 0.4 percentage points, up 2.58 percentage points over the same period, and the number of registered companies continued to run steadily to 143.52, the ring was up 1.85 percentage points, up 13.89 percentage points from the same year to year. It is shown in a comprehensive analysis that the significant impact on the number of foreign point number change index is significant.

　 (four) fashion assessment index rebounded.

　　 Keqiao The fashion evaluation index is based on the questionnaire survey method, through the preparation of evaluation scoring table, from the popularity of Keqiao textiles, popularity, fashion, creativity, fashion leading degree, the change of the way of soft power upgrading, regional brand external publicity and other aspects to comprehensively evaluate the fashion of Keqiao textile industry and textiles.

The Keqiao fashion evaluation index survey participants were exhibitors, purchasers, market operators, designers and consumers. By investigating the scale of the respondents, and by setting weights, the Keqiao fashion evaluation index was calculated by using the model.

The fashion assessment index rose sharply by 9.24 percentage points in the two quarter of 2018, closing at 124.52 points, rising 8.02%. This is a sign of Keqiao. fashion The spring of textile industry is coming. Although compared with the same period last year, fashion The evaluation index dropped by 5.55% compared with the same period last year, but the fashion evaluation index is higher than the base point of 100 points, which indicates that the market operators in Keqiao are more satisfied with the overall evaluation of textiles in the fashion textiles industry.