2018 China Textile Innovation Annual Conference, Theme Of Design Summit: New Era, New Trend And New Design

In the process of high quality development of China's textile industry, innovative design has become a new productivity.

How to better grasp the discourse right of fashion design, create a collaborative platform for fashion design, build the value ecology of fashion design, and set up the vogue image of fashion design has become the important task to realize the pformation of China's textile industry.

On the 26-28 day of July, "the original city of fashion" - the big wave fashion town of Longhua District, Shenzhen, ushered in the "2018 year China Textile Innovation Annual Design Summit" (hereinafter referred to as the "Design Summit"). Leaders, experts, elites and industry colleagues from all over the world and various industries gathered in the grand gathering to discuss innovative design, cross boundary interpretation of the trend of world design trends, focus on new ideas and new ideas of creativity, explore the integration of China's innovative design and global fashion, and explore the new path of the new era of fashion design discourse and fashion in China in the new era.

This event is jointly sponsored by the China Textile Industry Federation and the people's Government of Longhua District of Shenzhen. The China Textile Information Center, China clothing association, the national textile product development center and the office of the leading group of the big wave fashion Town Construction jointly undertake the event.

The theme of the Design Summit held in July 28th focused on the theme of "new era, new trend and new design". With the keynote speech and keynote speech as the main content, the current policy and industrial development trend of the country and industry were interpreted. At the same time, around the 3 topics of open design, sustainable design and intelligent design, the trend of world fashion design was discussed across a wide range of perspectives, exploring the future development mode of China's textile industry and the new plan for improving the discourse right of Chinese fashion design in the new era.

Sun Ruizhe, President of China Federation of textile industry, Yu Xinguo, Secretary of Shenzhen Municipal Committee and Secretary of Longhua District Committee, Cao Xuejun, deputy director of consumer goods industry department of Ministry of industry and information technology, Yang Zhaohua, vice president of China Textile Industry Federation, and other leaders from Ministry of industry and information technology, China Textile Industry Federation, professional associations and institutions, Shenzhen Municipal People's government, attended the summit.

In addition, from the national textile product development base enterprise, China textile fabric fashion trend research and release alliance enterprise, China fashion fabric entry enterprise, China Textile Industry Federation product development award winning enterprise, outstanding energy efficiency award and 2017 annual ten innovative products winning enterprise representatives, textile and garment industry cluster leaders and several media nearly 500 people participated in this summit.

Fashion pformation path of China's textile and garment industry

Sun Ruizhe delivered a keynote speech at the conference on "new era, new trend, new design - Fashion pformation of China's textile and garment industry".

He pointed out that the high-tech industry represented by high-performance fibers, industrial textiles and high-end intelligent manufacturing, and the fashion industry represented by clothing and home textile brands, is a new social cognition that runs through the green manufacturing industry of the whole industrial chain. "Technology, fashion and green" has become a new label for China's textile and garment industry.

In the process of embracing "new trends" in the "new era", the way of scale growth is giving way to value driven development.

Design empowerment will become a core link of value driven.

"Design competitiveness" will become a new productivity integrating technology innovation, fashion creativity and ecological development, creating new consumption demand and business growth.

He also pointed out that the fashion pformation of China's textile and garment industry should focus on the development concept of "innovation, coordination, green, openness and sharing", and focus on relying on the fashion pformation of textile and garment industrial clusters to build an experimental window with a fashion town as an innovative carrier, create a great practice of world-class industrial clusters, and focus on the realization of the three major value links between industry and culture, industry and environment, industry and consumption.

At the same time, we should rationally co-ordinate production, living and ecological space to achieve the "three life integration": relying on famous enterprises to lead the production of creative intensive production instead of labor-intensive production, pushing manufacturing to create pformation, and building "cultural highland" and "fashionable Silicon Valley" with the origin of fashion.

To serve the consumption life, rationally plan and scientifically design the quality and taste of the fashionable life in the region, develop industrial tourism, enhance leisure experience, full of achievements, and live in poetry.

We should protect the ecological resources, deeply rooted in the rich landscape resources and historical and cultural resources in the region, and strengthen the development principles of "intensive conservation, protection of the ecological environment and production and urban coordination", so as to realize the harmonious development of man and nature, economy and society, effective governance, ecological livability, and beautiful symbiosis.

Creating new advantages in textile development in the new era

In his speech, Yu Xinguo said that Shenzhen has always attached great importance to the development of fashion industry and the construction of fashion towns in the two tier cities.

Shenzhen listed the fashion creativity as one of the four pillar industries of the real economy in the whole region. It specially introduced the town town industrial development fund support policy, involving 30 measures, such as talent subsidies, housing preferences, enterprise incentives and so on.

At present, the big wave fashion town has a planned area of 776 hectares, which has invested more than ten billion yuan, and has introduced nearly 200 brand enterprises, including 22 well-known domestic and foreign famous enterprises such as Mass Phil, card Dun ton, Ying ER and so on. The annual output value of the town fashion apparel industry has exceeded 40 billion yuan, and further formed the industrial pattern of "women's clothing in Shenzhen and Shenzhen women's clothing watching big waves".

He also pointed out that the China Textile Innovation annual conference has always adhered to the feelings of clothing and the world, and the design of the summit is a full affirmation and a great impetus to the development of fashion and creative industries in Longhua and even Shenzhen. It will boost Longhua into a world-class fashion industry cluster and fashion design highland.

Cao Xuejun pointed out that design is an important content of innovation creation, and determines the quality, value and competitiveness of manufacturing and service.

Vigorously promote the textile industry design innovation, enhance the design of the whole industry chain service capabilities, to promote the quality development of the textile industry, has a positive meaning.

Since the beginning of this year, the industrial economy has been developing steadily and the positive factors of high quality development have been gathering.

The textile industry continues to maintain growth momentum, fashion textile vitality, leading brands continue to improve, especially fashion design strong women's clothing, casual wear brand listed companies, expected performance in the first half of the year generally faster growth, clothing consumption growth is higher than the whole society retail sales.

However, the pressure on the pformation and upgrading of the textile industry is also increasing. The whole industry should pool consensus and speed up the quality pformation, efficiency change and dynamic pformation of the textile industry, improve the total factor productivity, create new advantages in textile development in the new era, put innovation in a more prominent position, and cultivate new development momentum of innovation and development.

Open design: innovative interpretation of fashion design and multiple thinking

The integration of eastern and Western cultures and the overall layout of global fashion make people think more about the times, the trend and the design.

In the "open design" issue, Lu Rongzhi, chairman of the former international fashion Committee, Ornella Bignami, curator, art critic and creative director of Shanghai Contemporary Art Museum, analyzed the trend of globalization and the integration of globalization culture.

Ornella Bignami has more than 30 years of experience and enjoys high reputation in the fashion and textile industry as well as home textile products.

In the sharing of "the fusion of pluralism and innovative interpretation of fashion design", she pointed out that in the era of change, new free expression is needed to enable people to constantly reinvent themselves and maintain diversity and creativity.

The efficient communication brought by digital communication opens up more possibilities and new demands. Cloud computing and other technologies make more possibilities become reality.

The rapid development of social media has also made young designers without identity and status recognition and embarked on a more interesting and futuristic fashion.

The textile industry has gradually enhanced people's sense of environmental protection and responsibility by ensuring that they are concerned about the values of sustainable development.

As the mother of China curator and the earliest female curator, Lu Rongzhi explored the development trend of the future design and creative industries from the perspective of artistic value.

She thought the identity of artists and designers was often overlapping and difficult to decompose. In this shared speech of the age of infinite design, she pointed out that in the future world, survival is a competition based on environmental changes, not only for architectural space, interior space, and clothing design, but also for all fields of design, there must be a green concept, environmental protection concept and affinity environment concept.

In the era of big data based AI development and the Internet of things connected with everything, design will inevitably usher in the development of the big bang and unlimited design.

In the clothing industry, the biggest change is the material itself, not based on the fashion of material research, it is difficult to survive.

The long history accumulation and continuous development of various materials and processes are important reasons for western countries such as Italy and France to lead the world in fashion circles.

Sustainable design: thinking about the age of green design and fashion public welfare

Zhang Li, ISKO marketing manager, and founder and chief designer Zhao Huizhou of fashion group, EACHWAY, share sustainable design from the perspective of green design and fashion public welfare and cultural heritage.

Zhang Li, who has extensive marketing experience, is mainly responsible for the marketing and business development of ISKO, China, Korea and other regions. She believes that sustainable development is becoming an important DNA in the life style of enterprises and individuals.

In the interpretation of "sustainable tannin fashion", she said that IKSO is aiming at "integrating production, performance, responsibility and sustainability to create value". It is committed to process innovation, ensuring the harmony between production and ecology, continuously improving product innovation, ensuring the highest quality standards of fabrics, and using ecological protection awareness.

ISKO Earth Fit is committed to environmental friendly standards and has been internationally recognized as standard.

In particular, with ISKO Earth Fit products, ISKO has become the world's only Nordic Swan green label certification and EU eco certification denim business.

In November this year, IKSO will issue a life cycle assessment LCA to enhance consumers' awareness of environmental protection and improve social environment.

"Design creates culture, culture shapes value, and value determines future."

At the meeting, Zhao Huizhou elaborated on "thinking in the soft design era".

She said the future design was designed to be discussed without trial.

The "soft design" is ultimately the design of the new consumption era based on people's potential needs.

Taking SOS and GUCCI brand design concept as an example, she pointed out that in the era of soft design, the design should build an aesthetic system to meet the needs of the times.

In the era of Internet, it is far from enough to design products only.

She also said that the brand culture of EACHWAY originated from "fish culture". Every season's new products are aimed at creating a collision between modern fashion and traditional Chinese culture.

Yi Hui Hui also created his own Centennial Fashion Museum, taking the inheritance of intangible heritage as his duty. He even brought his legacy to Milan and set up a fund to let more people pay attention to the inheritance and innovation of heritage culture, and then ponder over the new design direction.

The design of wisdom: Inspiration from digital technology and endless design

Xu Yuanchun, general manager of artificial intelligence Creation Department of Microsoft (Asia) Internet Engineering Institute, chief technology consultant of Microsoft (China) Co., Ltd., chief engineer and creative consultant, Sabine Le Chatelier Saunier, PV's former fashion deputy director, shared wisdom design from digital fashion design and forward-looking technology innovation.

In the speech of "digital pformation and emotional design - artificial intelligence creating fashion creativity design", Xu Yuanchun shared the latest achievements and characteristics of artificial intelligence in the field of writing and pattern creation, taking robot maiden Xiaobing as an example.

He said that the machine's ability to create data through learning is absolutely not the best creation ability in human society, but it will surpass human's average ability.

This is the realization of big data and AI algorithms.

The purpose of Microsoft AI research and development is not to replace human designers, but to change and improve the existing design process, to provide a large number of choices for human designers, so as to optimize the design.

While developing AI designers with stronger design capabilities, it is also learning from every modern human designer.

On the theme of "digital pformation and emotional design - the three challenge to upgrade the textile industry together with Microsoft", Guan Zhen combines Xiaobing's disruptive innovation in fashion design to share the thinking on the digital upgrading of China's textile industry.

He said that the foundation of China's wisdom is the collaboration between design and industry chain.

In the field of retail terminal, modern technology needs to be combined with people in traditional industries.

For example, the placement of shelves will directly affect the sale of goods. When AI technology and means are available, the camera will capture the users, analyze them through structured data, and guide sales.

When the traditional industries change, facing the trend, practitioners should open their hearts and embrace the arrival of the era of artificial intelligence, so that technology can become invisible wings and grafted to the upgrading and development of the industry.

"We have no way to foresee the future, but we can create the future". The Sabine Le Chatelier Saunier, which has provided design and art guidance for PV International Exhibition for many years, refers to the textile Innovation in the sharing of "the future textiles: to meet the era of science fiction between destruction and innovation".

Besides the new fiber, there are many innovations in the process of the industry itself.

This distinction has been blurred between the production of fabrics and the production of garments.

She also proposed the conjecture of the new round of fashion revolution to explore how enterprises can contribute to human life through material innovation, textile innovation, industrial innovation and digital innovation.

For example, high-tech bionics, 3D printing technology, environment-friendly chemicals, traceability and block chain and other innovative hot spots.

Resource integration and brand building help enhance competitiveness

At the meeting, the people's Government of Shenzhen Longhua district signed a strategic cooperation agreement with the China Textile Information Center and the China clothing association.

Zhang Na Sha, member of the Standing Committee and deputy district head of the Longhua District Committee of Shenzhen, Qiao Yanjin, director of the China Textile Information Center, and vice president of the China clothing association Zhou Yiqi signed the contract as a representative.

The joint efforts of the three parties will bring about a deep and comprehensive resource integration between the regional industrial economy and the national industry associations and professional institutions.

The theme meeting was also held by the Ministry of industry and information technology, the Ministry of consumer goods industry, and the China Textile Industry Federation led the launching ceremony of the "cultivation and evaluation of China's textile industry design center" and "the launching of ten major innovative products in 2018."

Sun Ruizhe, Yu Xinguo, Cao Xuejun, Yang Zhaohua, Deputy Secretary General of China Textile Industry Federation, Peng Yanli, director of science and technology development department, Qiao Yanjin, director of Productivity Promotion Department of China Textile Industry Federation, deputy director of China Industrial newspaper / national industrial design center, executive vice director and Secretary General Wen Shun Fang took part in the launching ceremony.

The two is to promote.

The important work of the development of innovative design will effectively promote the upgrading of enterprise's industrial design capability and core competitiveness.

The overall improvement of the productivity, the improvement of the quality of the products made in China, the establishment of high quality brands in China, and the typical exemplary leading role of the award-winning enterprises and products.