China'S Virtual Fitting Rooms Are Concerned By Foreign Media, But There Is Still Pressure To Subvert The Garment Industry.

The concept of "new retail" has been widely accepted by the chairman of Alibaba, Ma Yun, for the first time when it was first presented at the conference on cloud habitat in 2016.

Today, the contribution of new retail to consumption and economic development is self-evident, and driven by the upgrading of consumption, the scale of the market has been greatly increased.

Chinese

Disruptive changes have also attracted international attention.

Recently, foreign media have been concerned about the changes in the clothing industry in the new retail market in China. Forbes, a columnist who focuses on China's business development and business dynamics, has written a report on a virtual Chinese fitting test, Jane Ho.

There is a new clothing store called Moda Polso. The smart fitting mirror in the store allows consumers to try on hundreds of clothes in 5 minutes.

As the first clothing retail store in Yi Mai technology.

The layout of Moda Polso is different from traditional stores.

150 square meters of space only 1/3 for display goods, 9 Touchscreens and a large size fitting mirror occupy a lot of area.

Relying on the big data of Asian women's body, the smart dressing mirror establishes 3D model through 20 parameters, and puts users' new clothes on.

Founded in 2013, formerly known as "buying clothes", it is an artificial Intelligent Company that makes virtual fitting. In 2018, the brand name was upgraded to Yi Mai technology.

Yi Mai technology, CEO, said that relying on the new retail means, a traditional store can save much space and reduce the cost of leasing, at the same time, it can at least raise profits by 4 times.

But this Moda Polso is probably the only shop opened by Yi Mai technology.

Tu Zheng Hui revealed that the opening of the shop is a market exploration while testing the company's business model.

The commodity management system provided by Yi Mai technology needs to predict by analyzing consumers' purchasing behavior and get data that traditional stores can not get.

In view of the low purchase rate and the backlog of merchandise accounts for 50%, the use of new retail means can effectively understand user preferences, timely adjust commodities, reduce inventory and increase turnover.

Consumption escalation into China

The general trend of consumers' consumption behavior is gradually maturing. Zhang Tianbing, DDT's China partner, said: "at present, China's consumer market has shifted from the enterprise and the channel as the center to the consumer centered, and the user's cardinal number, viscosity, flow, interaction and experience are the decisive factors.

The virtual fitting room links users, products and offline shops, providing a new shopping experience.

Using shopping data, garment pulse technology can improve consumers' conversion and stickiness, and optimize supply chain.

Foreign media quoted DDT's Research Report on 40 listed garment enterprises, showing that the total inventory value of these 40 enterprises reached 4 billion 500 million US dollars, 7 times of their total annual revenue.

Based on this, Mr Tu said that "if we choose the right commodity strategy, the clothing industry will be as profitable as real estate."

When the consumer is fitting the Moda Polso, if they bind the cell phone number or WeChat, they can receive new products to shop after leaving the store.

Regardless of online and offline, the system of garment pulse technology can personalize products that are suitable for users based on big data.

In terms of business mode, Yi Mai technology has worked with Tmall online to provide online cooperation and provide software services. However, through groping, it found that although the system can provide users with more suitable products, it has reduced the sales volume of sellers.

The beautiful figure of the model displayed by the store's home page and the details of the products can stimulate consumers' consumption, and the real virtual fitting will reduce the user's desire to buy.

In addition, reducing the inventory and improving the core competency of turnover has no competitiveness for online shops that have no physical display.

Finally, the pulse technology is moving towards the bottom line.

Relying on the Commission of sales commission, Yi Mai technology expects to achieve $550 thousand a month by the end of this year. It will achieve annual revenue of nearly $20 million in 2019.

From the present point of view, virtual fitting is mostly used by businessmen as gimmicks.

Facing 3 trillion of China

Market, Yi Mai technology has many opportunities to cooperate with many big brands relying on offline retailing, and also enhance technological strength and further education.

Pressure.