China'S Wedding Home Textile Industry Has Considerable Prospects For Development.

The total number of marriages in China still has a larger base.

Demand is still strong.

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Occupying a large part of China's home textile market, as a traditional Chinese culture and inherited marriage custom culture, China's wedding home textile demand is strong.

In 2017, the number of marriages in China was 10 million 591 thousand pairs, and the number of marriages in China remained stable in the past 30 years.

In addition, the logarithm of divorce in our country is also increasing, and the ratio of remarriage to the logarithm of the whole marriage is also increasing.

From the scale of marriage in China, although our marriage in 2017 is reduced compared with that in 2014, the scale of marriage in China is still larger than that in other countries because of the large population base in China.

In the long run, although the birth rate in China has been declining since the early 80s of last century, the birth rate in China has been declining, so that the number of marriages is expected to be faulting. However, with the opening of the second birth plan in 2016 and the cancellation of late marriage leave, all the measures will provide new forces for the growth of marriage in the future. According to the current policy, the number of marriages in China will still maintain a larger base.

During the "13th Five-Year" period, China's economy has entered a new normal, from the rapid growth period to the medium and high speed steady growth period. Consumption has become the main driving force for economic development.

With the rise of China's "new middle class" with 80 and 90's backbone, they are different from the traditional middle class in their lifestyles and consumption behaviors, and become the main drivers of this upgrading of consumption.

Most of the new middle class people who grow up in the Internet environment have good educational background except for their economic strength. They emphasize brand, quality, service, enjoyment, individualization and spiritual experience.

On the other hand, the domestic marriageable population is also this group of people. Their respect for personality, expectation of marriage and the choice of home textiles are more prudent. Nowadays, textile enterprises have to consider the new generation of emotional needs and produce emotional home textile products that meet their requirements.

The new generation of wedding consumption upgrading, combined with our traditional and custom, with 80 and 90 as the main group of wedding population for wedding home textiles supplies have higher requirements and needs.

With the boom of wedding home textiles in China, the scale of the industry market has been perfectly reflected in this consumption upgrade.

In recent years,

Market scale continues to grow, wedding home textiles in 2017

The scale reached 89 billion 900 million yuan, accounting for more than 40% of the entire home textile industry.

Reference to China's report website, 2018 Chinese wedding celebration

Analysis report - market depth analysis and development trend prediction "

Wedding home textile market is vast, and the number of industry brands is large.

With the advent of "golden wedding", each

The sales peak is gradually approaching, and wedding home textile supplies are no exception.

At present, China's home textile market is still in a developing junior high school period, mainly by some famous well-known enterprises as the main force, such as fuanna, Luo Lai, and so on. With the wedding market becoming one of the most consumption potential in the home textile industry, more and more enterprises are entering this market. Enterprises are beginning to think hard about how to extend the traditional Chinese wedding culture and give more modern elements, so as to be more in line with the market's integration and consumer's emotion, and then create their own wedding brand.

Consumers in different regions have different aesthetic taste, so the choice of wedding home textiles is also very different. Therefore, the number of home textile brands in China is large, and all kinds of unique characteristics have been formed. Therefore, if we want to stand out in the wedding home textiles, we must really consider and deliberate from the aspects of society, human thinking mode, behavior habits and aesthetic needs.