Busen Resumed Restructuring To Optimize Fashion Products And Consumer Channels After Resumption

In August 6th, Busen announced that Busen shares resumed and replaced the intermediary agencies, and continued to push forward the reorganization. The company intends to issue shares and / or pay cash to acquire all or part of the shareholding of Xu Weidong Beijing and Mccauley Technology Co., Ltd. (hereinafter referred to as "Mccauley").

In fact, since June 15th, Busen shares Began planning major asset reorganization matters, the target company is Mccauley. In this announcement, Busen said that this spanaction is an important decision made in the light of its own strategic development needs and the accurate judgement of the direction of the spanformation and upgrading of the garment industry in the future. With the help of Mccauley's rich experience in the offline terminal retailing field and the advanced concept and brand influence of Jingdong in the unbounded retail area, the "feedback path" between the fashion products and consumers can be optimized, so that the retail business and the retail terminal can achieve better integration and docking, so as to achieve the goal of optimizing the company's industrial structure and focusing on strategic positioning, so that Busen and Mccauley can be integrated and developed, become stronger and bigger, and create greater value for shareholders.

It is understood that Mccauley is the leader of domestic large-scale communication chain enterprises, and has over 10 years of experience in offline channel and store operation and management, successively forming strategic cooperative partnership with three major telecom operators, famous domestic mobile phone manufacturers and imported mobile phone brand agents. At the beginning of 2017, Mccauley signed a strategic cooperation agreement with the Jingdong, operating a Jingdong home and a Jingdong monopoly project across the country. At present, it has opened more than 60 kinds of Jingdong and self owned stores nationwide.

Due to the slowdown in domestic demand, the invasion of overseas brands, and the adverse effects of the extensive development mode of domestic brand clothing, China has been developing since 2012. Clothing category The growth of total retail sales began to decline, from the growth rate of more than 20% in 2012 to 10% in 2012.

Insiders believe that Garment industry Under the background of overall slowdown, Traditional costumes Brand Company has been on the rise in the proportion of electricity supplier's sales revenue. The rapid growth of online business has obviously promoted the overall revenue growth of enterprises. Therefore, Busen hopes to open up online and offline channels through Mccauley, embrace the new retail format with data sharing + channel + user experience as the center + modern logistics as the core, forming a three-dimensional, comprehensive, and scenic sales mode, not only beneficial to Busen's performance improvement, but also a tradition at the same time. clothing The important spanformation direction of brand.