Net Red Marketing After Fire Obvious Weakness, Do Not Think Consumers Will Only Be Foolish To Pay The Bill.

Net marketing has been on fire all over the world for several years.

The fitness net red on Instagram is advertising for fitness equipment and sports cups while showing its good shape.

Bring goods.

The beauty bloggers at B station help the cosmetics brand and LED cosmetic mirror to promote the brand.

Net marketing is especially popular in Europe and America.

According to fashion media FashionUnited, Europe and America last year.

and

More than 78% of the companies have collaborated with net red for brand advertising.

According to the data of the famous statistical database Statista, it was Instagram in 2017.

It has reached the market value of US $1 billion.

Although Internet marketing is very popular, the latest research released by Bazaarvoice, a digital marketing consultancy, shows that European consumers are getting tired of net marketing.

According to Bazaarvoice's survey in Europe, 47% of respondents said they had been tired of the repeated content posted on social networking platforms. 23% of respondents thought that the quality of the content posted on social networking platforms was getting worse.

62% of respondents believe that net red has made use of some vulnerable audiences to achieve their goals. 55% of respondents think that the content of net red is too materialistic, and 54% of respondents think that the content of net red has distorted the real life.

Interestingly, Germans have the greatest opinion of net red on social media, and 32% of German respondents agree that net red propaganda is immoral.

In addition, most of the respondents also expressed the hope that their favorite web red could release new content in social media every day.

But if net red is facing more pressure from Japan, the quality of the published content may not be guaranteed.

"Net red marketing started with word of mouth propaganda. People always like to share the latest discoveries and recommend what they like." Joe Rohrlich, general manager of Bazaarvoice, said in a notice issued by the company. "But now many Internet red shares are no longer true."

In view of the fact that the content of net red is becoming more and more untrue, 49% of the respondents believe that an organization should be set up for the management of net red. The content of net red should be strictly examined. Meanwhile, net red fans should be encouraged to attract advertisers to advertise.

"Net red needs to improve the quality of sharing content and ensure the authenticity of sharing content," Joes said. "Net red needs to achieve a better balance between advertisers and audiences."