Red Beans Tanabata Big Action To Join Hands With CCTV To Create A Seventh Evening Party Burst Point Waiting For You To See!

Enjoy the meeting and open day!

Seven days in early July, red bean Festival.

In August 17th, the annual Chinese Valentine's Day - Qixi Festival is coming.

As the first red bean festival in China, the red bean group of China's Valentine's day, after eighteen years of making love, the "Festival" has become the Valentine's day for all.

This year, the red bean group still produced the "Banquet" full banquet. Apart from the exclusive title of the CCTV Tanabata evening party, it also hosted the red bean Wan Hua City Tanabata evening party, and held many activities such as the red powder honour meeting and the red powder open day, so that the national audience, especially the red ones, would enjoy this sweet and romantic holiday better.

Exclusive naming and audio-visual feast -- CCTV Tanabata evening

At 7:30 pm on August 17th, CCTV's special love show on the three night of CCTV was broadcast by CCTV.

For the first time, the north and South double venues were set up respectively. They were taken from the origin of the legend of the Cowherd and weaver girl, Xi'an Kunming pool and the Jiangkou Reservoir of "the seven fairies of China", Xinyu.

One south and one north echoes and echoes, bringing unprecedented audio-visual feast to the audience.

All the stars gathered in Xi'an.

Gathered in Jiangxi Xinyu Fairy Lake, plus CCTV host.

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Excellent hosting, gentle southern charm and bright northern customs in a party, let the national audience program spend an unforgettable Tanabata romantic night.

At the party, 20 couples on the scene give each other the red bean ornaments of the red bean group as the objects of Acacia, expressing their shyness and steadfast love.

Songs such as "lovers in the world", "faith", "Changan night" and "new imperial concubine drunk" are deeply moving and exploding.

Traditional Tanabata culture has a long history. From ancient times to now, loyalty, perseverance, bravery and freedom have never changed the Chinese pursuit of love. It is interpreted by Huang Shengyi's musical eternal love.

Up to now, the new era Tanabata has a more profound connotation. It is a broader significance to pursue everyone's interests in a small family.

The 7th evening party specially invited to Professor Zhou Miaodong, Professor of Xi'an Jiaotong University, Professor Wang Shuqun, husband and wife of space technology expert, three experts and Mrs. Hei Wenjing of Yun -20, who shared the love story of "everyone after the small family" with the audience, full of family feelings, brought the audience full of impact and shock. Together with the builders of these times, they felt the passion of westward migration years, and heard the warm feeling of the country and family in the new era.

This year CCTV three sets of Tanabata evening party, has been red bean third times all media exclusive title.

The program is a large-scale brand program with the traditional festival "Tanabata" as the theme and the dissemination of Chinese excellent traditional culture. It has been successfully held many times and has won wide acclaim from all walks of life.

Making the Tanabata season - Red Carnival

In the CCTV three sets of Tanabata evening, there are 100 special spectators, the representative of red powder. They are fans group behind the red bean brand. This time they participated in the "Red Cross Tanabata" campaign, so they were invited to watch the party.

With the strength and action to give thanks and give back to the red powder, this is the red bean group in order to further strengthen the user centered business philosophy, focusing on creating fans Festival - "Tanabata red powder season", and "red powder across the Tanabata" is one of the Tanabata red season series activities.

Fans can win the world.

From the era of mobile Internet to the era of Internet connection, how to enhance interaction with fans has made a positive attempt.

During the "Tanabata red powder season", the brand of red bean "red bean men's clothing", "red bean home", "red bean children's clothing", "red bean home textile" and "red bean flower city" will be extended to members by giving members the "seventh night red powder gift package" and the establishment of "red powder open day".

In August 10th, red bean home was hand in hand with suning.com at the headquarters of Suning to hold 2018 new products of red bean paste. 100 Nanjing red powder participated in the new product release, and every red powder was given a new red bean paste product.

Not only that, the number of red powder on the spot was 410 thousand, but the number of red interactive messages reached 2114 on the public company's day.

At the end of the conference, the new red bean floss products were sold online and offline. The sales of the red bean home suning.com platform ended at 8.12. Sales volume was two times that of July this year, and the sales volume of the online store promotion period reached more than 49000 sets.

Red beans are beautiful because of their love and are grateful for their gratitude.

In August 15th, red bean held a red powder Festival. 100 red flowers gathered in Beijing to take part in the "red bean light goose new product conference" and "red bean X Jingdong public funding launch meeting". The red people took pictures together, played games, together with black technology products, red beans and light goose, and swam the Imperial Palace and the Great Wall.

With the hot start of the Tanabata season, the red bean net sale started on August 11th -8 17, with the official activities of the red powder fair. With the summer clearance efforts and new products, the content of WeChat, micro scouring, SMS push activities, red powder integration, lottery and so on, and red powder interaction.

In August 11th, the red bean children's wear company held the red powder open day event. It came from various red powder families all over the country. The activities included corporate culture learning, factory observation, Chinese learning etiquette lessons, outdoor activities, etc.

The activities enhanced fans' understanding of red bean and brand, passed the red bean culture and core values, and further strengthened the influence and cohesion of the red bean brand in the fans group.

At 6:30 on the seventh night of the seventh day of the seventh lunar month, the Donggang red bean Wanhua City Qixi evening party was solemnly opened as one of the important activities of the red bean Festival.

There will be dance, love song solo, Sax performance, cheongsam dance, jolly sound collection dance, and poetry recitation from foreign guests. The content of the program is rich and colorful. It will bring a strong Qixi Music Festival to the people of Donggang.

On the eve of Tanabata, Jiangsu radio and TV station launched a special plan to find the most beautiful love story of red bean Tanabata Festival, a total of ten episodes. It was launched in early August, and each phase also implanted the "red bean" product elements skillfully.

A party and a festival are a great stage to enrich the social scene.

For the 18 consecutive year, we carried forward the traditional Tanabata Festival, held the seventh evening party with the three CCTV, and held activities such as folk forums, poetry recitation and "looking for the modern Wang Wei". The red bean group made the ancient festival of Seventh Festival glow the glory of the times. It was issued by the seven ministries and commissions such as the Central Propaganda Department as "our holiday". This shows that the Chinese people attach more importance to traditional culture and pursue cultural confidence.

(edited by Aman Chang)