YSL Opened A Beauty Flash Hotel In Hongkong. It Can Take Pictures, Punch Cards And Buy Lipstick.

More and more fashion brands have opened a flash shop. This is a beauty hotel that can not be photographed.

After Paris, Tokyo, Madrid and Seoul,

YSL Beauty Hotel was also opened to Hongkong on the seventh day of the festival to launch a 4 day beauty party, where guests can play games, try the latest blush, buy custom lipstick, and of course take pictures and punch cards.

It is understood that the next stop of YSL Beauty Hotel will be Shanghai.

Hongkong's YSL Beauty Hotel opened in the 1881 of the colonial historical building, Tsim Sha Tsui, although it is "Hotel" but it can not really stay.

To enter the beauty shop, you need to make an appointment at the YSL Beauty Hotel HK official website. The check in quota will be fully booked before the start of the event.

To enter this hotel, guests need to sweep the two-dimensional code obtained from the official website after the appointment on the self-service Check-in machine, and get a pink or black room card selected before the appointment.

After the successful entry, the next floor will pass through a wall full of keys, full of Tradition Hotel design elements.

The next floor is the underground hall. The guests will first see a "hotel concierge" with different lip makeup as the background. Next to it is the world clock wall with lipstick as the clockwork, simulating the real hotel lobby.

The beauty dressing hotel is divided into three parts: Pink Room, Black Room and game area.

The protagonist of Pink Room is the pink lip neon tunnel, a corridor that uses the mirror to achieve "infinite sense".

In the middle of the room is a large hotel bed. The dressing table on the bedside is full of YSL lipstick and perfume products for guests to make up before taking pictures.

There is also an ad hoc photo printing area in Pink Room. Guests can print photos and attach #YSLBEAUTYHOTELHK tags on the social platform, so that they can get a picture of the Beauty Bar Hotel photo frame.

On the social networking platform, guests posted photos of the flash shop with labels, and also played a wave of advertising on the Internet for the YSL Beauty Hotel.

The central part of the room is a Black Opium motorcycle. Behind it is a fluorescent curtain wall made up of three cities in Paris, Tokyo and Madrid. These three cities are also cities that have been opened before the YSL Beauty Hotel.

At the other end of the room is a photo wall made up of YSL ALL HOURS makeup series for guests to take photos.

There are 3 games in the game area. They are darts, bowling and rainbow throwing. After playing the game, they will get the corresponding points to exchange gifts when they leave the hotel.

YSL Beauty Hotel also has a special area for customers to try and buy brand new blush, and set up self-help lipstick vending machine LIPSTICK ENGRAVING ATM 2.0 for customers to buy customized exclusive lettering lipstick, sell pparent glass windows on the machine to allow guests to wait to see the whole process of mechanical arm lettering.

YSL's first beauty makeup hotel opened in Paris in January 18th this year, and is also open for four days.

The beauty shop is not the first attempt at YSL beauty store, but the flash store upgrade of YSL Beauty Club cruise party.

The YSL beauty cruise party was opened in 23 cities, including London, Losangeles, Tokyo and Moscow, and landed in Shanghai last April 15th.

During the opening of YSL Beauty Hotel in Paris in January this year, more than 1500 customers were received, but the YSL beauty dressing wanted to affect more than 1500 people.

"People who come to this beauty shop are likely to create more content on the Internet," said Stephan Bezy, general manager of YSL cosmetics, who introduced YSL Beauty Hotel to women's Wear Daily last December. "This activity will affect more people through digital channels."

The "beauty shop" is a form of flash shop that makes consumers feel that they are part of the brand. Strengthening the psychological link between consumers and brands is more effective than traditional advertising.

Stephan Bezy said.