Old Clothing Professional Market Self-Help, "Electricity Supplier + Design" Is Still Enough?

Is it the wholesale clothing market or the retail fashion brand? Does it hate Taobao's offline professional market, or actively embrace the new online retail business? Observe the recent white horse clothing procurement festival in Guangzhou, which seems to have blurred the industrial boundaries of the old clothing market.

Yangcheng Evening News reporter noted that the same old white clothing professional market in the same age as white horse, also experienced the dilemma of no change.

The famous Beijing zoo wholesale clothing market was closed last year, and the Xi'an clothing wholesale market, which once dominated the other side, is now in the cold market. It has a better life, such as Shanghai Cheap Road clothing wholesale market and Wuhan Hanzheng Street market. All of these are in the various cross-border pformation, and have caught the electricity supplier and design two lifesaving straws in time.

There is no return to the time of making money

There is no doubt that in the 90s of last century, when Taobao was not born, clothing was everywhere.

It is the most important platform for clothing circulation.

As the most concentrated city of garment enterprises, Guangzhou has been born as a wholesale market represented by white horse and red cotton, providing goods for other clothing wholesale markets nationwide.

The 20 years before 2003 were the golden age of China's garment industry, and also the era of making "quick money" and "easy money".

In the VCR, which opened for the 18 day of the white horse clothing festival, a founder of the brand recalled the golden age of that year: "a good batch of clothes can earn thousands of dollars in second days, and may earn tens of thousands of dollars in a few days."

But the emergence of Taobao changed the direction of the clothing market. The famous Beijing zoo wholesale clothing market closed down last year, and it still can not get rid of the fate of being eliminated after 30 years of prosperity.

Many wholesale markets have been withered, such as the Xi'an clothing wholesale market, which once dominated the market.

Insiders told the Yangcheng Evening News reporter, like the Guangzhou white horse market, which can also organize annual clothing procurement festival to promote industrial development, has already been a very good professional market.

Design becomes a new driving force for pformation

Insiders told reporters that the development pattern of China's garment industry in the past forty years is generally epitaxial growth and scale expansion. The advantage of this model is that it can rapidly expand the volume in a short time. At present, China is already the world's largest producer, consumer and exporter of clothing.

But it has also led to the problem of being big but not strong, with a small number of brands and high-end products. The low level of design has become a fatal factor that hinders the growth of Chinese clothing brands and competition with overseas brands.

Because of this, changing the pain point of this industry -- low original design level, has become the direction of pformation of many old clothing professional market.

Such as Wuhan Hanzheng Street market, there are more than 300 design studios, and 60000 years of clothing design, Han style fashion men's wear and Hangzhou, Guangdong style men's clothing has become a tripartite confrontation trend, sales in 2018 is expected to exceed 45 billion yuan.

Before the Guangzhou white horse market, it was a well-known national clothing brand incubation base. From here, many clothing brands such as Caesar, brother, Gloria, Be Meleven, European time and duo were released.

According to Zhang Jin, general manager of Baima, "in the past, the brand of hatching was mainly achieved through strong on-site people flow and multiple services, and now is constantly strengthening design."

He bluntly said that R & D and sales are the two most valuable links in the industry chain. By covering these two links, the ability to incubate the brand will be improved qualitatively, and the weight of design factors in all investment standards will also be increased in the future.

Wholesale markets cross border grab retail jobs

Yangcheng Evening News reporter noted that cross-border is also an old brand.

Another key word for pformation is the integration of online and offline industries, such as Shanghai Cheap Road wholesale clothing market and Wuhan Hanzheng Street market.

Data show that the Hanzheng Street market now has 6800 Internet outlets through the Internet, accounting for 38% of the total number of merchants.

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Then began to grab the rice bowl.

Reporters learned that the Guangzhou white horse market launched "BM brand collection hall" last year. At present, 5 stores have been established in Yongzhou, Changsha, Hubei Jingzhou and Hebei Xingtai in Hunan.

In this session

The white horse further set up the "BM fashion fashion industry alliance", with original design as the core, online access to Baima mall, under the line including wholesale and retail.

The goal is to realize the layout of 100 stores in three years by joining in cooperation.

In Shanghai Cheap Road clothing wholesale market, the Seoul fashion center is also gradually "going wholesale", now the wholesale and retail ratio is 3:7.

Should asset managers become industrial operators?

With the increasingly blurred industrial boundaries and more and more diversified competition, the two pformation magic weapons of electric business and design are not enough.

Yangcheng Evening News reporter learned that, like the white horse market in Guangzhou, ambition has penetrated into all aspects of the garment industry and carried out industrial operation, and gathered and integrated enterprise chain, supply chain and value chain in a higher level and larger space.

According to reports, the white horse has been in Panyu District.

Haizhuqu District has been pushing forward the site selection work closely, and has been paying close attention to the development opportunities in Hangzhou and Wuhan.

Zhang Jin said that in the future, the white horse will explore the establishment of an industry operation system of "creative leadership + channel penetration + information driven + industrial convergence", with a view to realizing the pformation from asset managers to industrial operators.