Virtual Network Red Has Begun To Grab Models' Jobs, And The Main Characters Of Balmian'S Latest Advertisements Are All Dummy.

At the end of last year, the online game "love and producer" made many users have several "virtual boyfriends".

In the past two years, several virtual models and virtual net have appeared in succession. They have attracted a large number of fans on the social platform, and even have begun to shoot advertisements for luxury brands.

According to fashion media The Fashion Law, France

Brand Balmain recently released the latest advertising of the brand. The main character of the advertisement is three virtual models, which are called "virtual armies" by the brand.

The three virtual models are black skin Shudu, white skin Margot and yellow skin Zhi.

Virtual models Margot and Zhi

Shudu Gram, standing in the center of Balmain advertising, has gained popularity in fashion circles.

Shudu was created by British photographer Cameron-James Wilson at the beginning of last year, using CGI (computer 3D animation technology), and is known as the world's first digital supermodel.

Because in February of this year, all the makeup brands Fenty Beauty of singer Rihanna sent a picture of Shudu on Instagram, and the model quickly became popular.

After that, it was discovered that the beautiful model was made by computer. Shudu's Instagram account also attracted tens of thousands of people in a short time. Fans' interest in the virtual supermodel is no less than the love of real models.

Virtual model Shudu

The other two virtual models in the Balmain advertisement are commissioned by Olivier Rousteing, the creative director of Balmain.

Olivier told fashion media Refinery29 that Margot is the look of a French girl in her childhood dream, while Zhi is a Chinese girl with short hair. She wants to convey the tolerance and diversity of brands through them.

Louis VuittonBalmain recently released the latest advertising of the brand. The main character of the advertisement is three virtual models. In 2016, the virtual character Lightning from the game "Final Fantasy" was launched, and the latest handbag was displayed. The virtual character selected by Balmain is a "virtual fashion model".

Game fictitious character Lightning

In addition to the design of Shudu, Margot and Zhi, many of them are influential personas on social platforms.

Lil 'Miquela is a net red with over 1 million 400 thousand fans on Instagram, and the personal profile reads "19 years old / Losangeles / robot."

She shares her life photos with Instagram at a very quick update frequency. It looks like any ordinary American girl. It is a virtual character made by Brud, an artificial Intelligent Company in Losangeles. It also released her own single song and actively promoted the "Black Lives Matter" social activities.

Lil Miquela has attracted fans and attracted many cooperation with her in social media.

Prada and Diesel have invited her to take photos and videos for the brand on Instagram.

Lil 'Miquela shot for Prada

For the fashion brands who are more and more interested in cooperation with net red, these virtual red networks provide them with a more special and possibly even better choice.

Many red net share their style of wear through social media.

To attract attention, these virtual network red can also achieve, virtual network red even faster and higher quality.

With the support of high-tech companies backed by virtual network, these virtual characters can also express and communicate on a network like human beings.

In addition, the choice of virtual network red has also saved the brand from the trouble of choosing the wrong partners. Brands need to worry that they are not fashionable enough, without having to worry that they may be scandalous like the real red net, thereby damaging the brand.

At present, there are no virtual models like Shudu and Lil 'Miquela in China, but the domestic virtual idol market is gradually expanding.

The virtual idol represented by the future of Japan has already had a lot of fans in China. In 2012, the virtual idol of Luotian, who was born in China, has already made a profit. In 2017, many domestic companies launched 14 virtual idols and combinations.

Domestic virtual boyfriend has been sucking gold, and virtual idols are constantly emerging. Virtual models and virtual net red may be the next rising virtual stars.