The Successful Learning Of Han Du Yi She: Correct Operation, Moderate Pformation, And Return To Products

In the past ten years,

With the product concept of many styles, fast updating and high cost performance, we are deeply loved and trusted by consumers. Now we are one of the largest Internet brand eco operation groups in China.

Through internal incubation, joint venture cooperation and agency operation, there are as many as 70 brands.

Its original "product group as the core of the single product whole operation system" has also become a successful case for improving the operation efficiency of the enterprise Internet.

In terms of operation mode, Han Du Yi's original single product whole operation system with product group as its core is worth a lot of clothes.

Study.

The so-called single product whole process operation system refers to the design, production and sales of products from the "product group" as the core.

In other words, the product team has contracted all aspects of the product from design to sales.

In the whole design, production and sales process, the product team is fully independent and independent accounting, but at the same time, it is well coordinated with each other.

Han Du Yi house is letting the product team do it, and only waiting for quarterly settlement can share the outcome of the product team.

South Korea's clothes house "contract to households" to the product team, its positive role is mainly reflected in two aspects.

The product team operates well and adhered to the single online format.

As a relatively popular Amoy brand, the Korean clothing house has some excellent experience worth learning from other clothing business operators.

However, after ten years of development, it failed to become a clothing brand like UNIQLO and Zara.

In terms of channel formats, the market of Han Du Yi house is single and its market share is not enough.

All along, the location of South Korea's clothing house is an Internet clothing brand, and has not developed physical stores and other offline sales channels.

However, at present, the new retail is in the ascendant, and the offline channel is a very large traffic entrance.

South Korea's clothes shed did not develop offline channels, and so on to give up the flow under the line.

And the Korean clothing house that gives up the offline traffic is hard to compete with the big clothing brands under the online and offline hands.

First, online traffic dividends are peaking.

The electricity supplier market has been saturated.

Han Du Yi house has three and six arms, and it is hard to make greater achievements online.

In addition, Han Du Yi is not a single family, and there are many competitive competitors on the platform.

Second, under the new retail trend, the flow has been going downline.

This is because consumers are right after the consumer upgrade.

The demand for style and quality is even higher, so at the same or higher price, consumers are more willing to enter the store to experience, to see and compare and try to buy clothes after crossing.

In the final analysis, online and offline multi format development is in line with the requirements of the market.

Han Du Yi house also needs to develop from the online single business format to become a new retail format combining online and offline.

This means that Han Du Yi house must pform to new retail.

However, the new retail outlet is flourishing, and Han Du has not taken corresponding action.

Under the background of great changes in the environment, it is very dangerous for enterprises to make any adjustments.

About enterprise pformation,

There are many examples.

Let me give you a negative example.

When the popularity of the Internet is not high, one giant after another pforms from the traditional format to the Internet format.

Metersbonwe, as the clothing giant at that time, caused losses due to lagging in pformation.

Now, Metersbonwe is going to die.

Let me give you a positive example.

Initially, UNIQLO entered China in the form of hypermarket sales.

Later, online traffic dividends increased sharply, and UNIQLO was following the draught, too.

It is understood that in the 2016 fiscal year, UNIQLO's revenue in the Japanese market was 42 billion 100 million yen (about 2 billion 700 million yuan), an increase of 30.1% over the previous year.

However, the relevant data in UNIQLO China are much higher than that in the Japanese market.

Thus, UNIQLO China has seen a sharp rise in revenue after the development of e-commerce.

Today, UNIQLO is also taking advantage of the new retail business. More and more stores are opening up, and more and more attention is paid to consumers' experience in clothing quality and store service.

UNIQLO China has also achieved good results.

Generally speaking, the operation mode of Korea's clothing house is indeed worth praising, but if South Korea has been sticking to the area that has been saturated on the line, it will be hard to make further efforts.

The inspiration of Korean dresses to the clothing business operators: proper operation, proper pformation, and return products

Han Du Yi she is a successful Amoy brand, but if Han Dashe is a big clothing brand, it seems a bit awkward.

In fact, this sentence is applicable to many clothing business operators.

So what's the inspiration from the embarrassment of Han Du's clothes?

First, clothing operators must have the correct operation mode.

Practice has proved that the operation mode of "product group" has been very successful.

The success of Han Du Yi house has indeed benefited from this mode of operation, and all kinds of data statistics methods that have been spawned under this operation mode.

The two make the planning, photography, production, marketing, customer service, logistics and other related businesses cooperate with each other, thus improving the operation efficiency.

The whole data and meticulous operation management has solved the most troublesome inventory problem of garment enterprises.

These conditions enable enterprises to achieve high revenue.

Therefore, the correct mode of operation is very important for clothing business.

Revelation two, assess the situation and speed up the pformation of enterprises according to market trends.

As a retail enterprise, we need to have a keen sense of smell in the market.

Han Du Yi house can not be embarrassed by the big brands of clothing, because the early development of online traffic did not develop the offline channel according to the market trend, and the flow of the line was handed down.

In the end, it did not lead to the development of a clothing brand.

Therefore, according to the actual situation, the pformation of enterprises can not be ignored.

Revelation three, return to the clothing itself, keep up with the trend of consumers.

In fact, no matter what the industry is, if we want to be bigger and stronger, we must return to the product itself.

In this respect, there are many bright spots in Han Du Yi she.

First of all, they always keep jeans, sweaters, T-shirts and other classic clothes.

Secondly, under the premise of classic style, we should constantly follow the trend and design more new styles that conform to popular aesthetics.

For example, it was popular some time ago.

He also sold a lot of T-shirts with this hot spot through this hot spot.

Therefore, to keep up with the trend of the times and meet the consumer's demand for clothing is also what clothing providers should explore.

As the four most important needs of clothing, food and housing, clothing always has a market.

The players in the clothing industry also use every means to separate a piece of cake.

People who rely on the development of online clothing businesses need to have long refreshments before they are crushed by the rolling wheels of history.