12 Leisure, Sports Apparel Companies In The Newspaper: Search Special, Anta Revenues Of More Than Ten Billion

According to the statistics of win business network, the 12 apparel listed companies achieved a total revenue of 47 billion 227 million yuan in the first half of the year, an increase of 11 billion 12 million yuan compared with the same period in 2017, an increase of 30.41%, a net profit of 4 billion 832 million yuan, an increase of 732 million yuan in the same period, an increase of 17.85%.

All 12 enterprises realized profits, of which, compared to the same period last year, the United States and the state costumes were turning losses into profits.

In the first half of the 12 enterprises, the revenue and net profit increased by 9 in the first half of this year, accounting for 75%, of which 7 enterprises achieved two digit growth in the first half of the year, accounting for 58%, indicating that the industry showed a trend of recovery, and the efficiency of some listed companies was also significantly improved.

By the end of August 31st, Anta sports ranked first in the industry in terms of market capitalization of 109 billion 7 million yuan, and the other enterprises with the market value exceeding 10 billion were 30 billion 157 million yuan in Semir clothing market value, 18 billion 111 million yuan in Lining's market value and 12 billion 42 million yuan in XTEP's international market value.

Specifically, nearly 80% of the listed companies in the performance of red clothing listed companies in the search, Anta sports, Semir clothing, Lining, Smith Barney clothing, XTEP international 6 enterprises in the first half of the revenue and net profit growth were two figures.

Among them, Sanfo outdoor ranked first with net profit growth of 374.58%, and American Bon apparel, Lining, Anta sports, Semir clothing and XTEP international achieved double-digit growth in net profit respectively by 218.69%, 42%, 34%, 25% and 21% respectively.

2 companies have revenues of more than 10 billion and 6 revenue over one billion.

In terms of revenue, the first half of the year, there were 2 enterprises with a revenue of more than ten billion, and the highest growth rate was found in special revenue. The revenue in the first half of the year was 10 billion 880 million yuan, while Anta sports revenue was 10 billion 554 million yuan, up 44.11 from the same period last year. The growth rate was 65.85%.

There are 6 other companies with over one billion revenue, followed by Semir's clothing revenue of 5 billion 532 million yuan; Lining's sales revenue of 4 billion 713 million yuan; the state's clothing revenue is 3 billion 938 million yuan; the revenue of 31st degree is 3 billion 17 million yuan; XTEP's international revenue is 2 billion 729 million yuan; and the price of the bird is 1 billion 536 million yuan, but its sales decreased by 2.67% compared with the same period last year.

In terms of net profit, there were 1 enterprises with net profit of over one billion in the first half of the year, and 1 billion 945 million yuan in Anta sports net profit, an increase of 34% over the same period last year.

There are 5 other companies with net profit of over 100 million, followed by Semir.

Net profit of 667 million yuan, 430 million yuan in net profit, 375 million yuan in XTEP international net profit, 335 million yuan in net profit at 331, and 269 million yuan in net profit of Lining.

Four enterprises have achieved double growth in net revenue and net profit

Four leisure

Brand search in special, Semir, Smith Barney apparel, Giordano achieved a double profit growth in the first half of the year.

In particular, the supply chain management business led growth, while the traditional brand clothing business revenue fell by 2.19% over the same period last year.

Semir has maintained a rapid development in the electricity business, and its main revenue increased by more than 32% over the same period.

At the end of the first half of 2018, the United States finally reversed its losses, but it still suffered some pressure if it wanted to continue to make profits.

The two strategic channels of Giordano e-commerce and affiliation have been developing smoothly and become the key driving force for mid term performance.

Search in the first half of 2018 sold 10 billion 800 million

In the first half of the year, its revenue was 10 billion 880 million yuan, an increase of 65.85% over the previous year, and its net profit attributable to shareholders of listed companies was 430 million yuan, up 19.09% from the same period last year.

The most important reason for finding the first half of the year's performance is attributed to the continuous development of the supply chain management business.

In the first half of 2018, the supply chain management company achieved a total operating income of 9 billion 78 million yuan, accounting for 83.44% of its revenue, and realized a net profit of 234 million yuan.

In contrast, the search for the special clothing sector seems rather inferior.

During the period, due to the closure of some bad shops and the implementation of store inventory, the brand clothing business income fell by 2.19% during the reporting period.

Semir grew faster in the first half of child business and e-commerce sales

In the first half of, Semir apparel realized business income of 5 billion 532 million yuan, an increase of 24.80% over the same period last year. The net profit of shareholders belonging to the listed company was 667 million yuan, an increase of 25% over the same period last year.

During the period, the growth of performance mainly consisted of the resumption of the growth of leisure wear business, the steady growth of children's business and the rapid development of online sales. Children's business achieved a revenue of 2 billion 869 million yuan, an increase of 27.70% over the previous year, accounting for 51.86% of total revenue, while the leisure business grew by 21.91% over the same period, but the share of total revenue was 47.44%.

As of June 30, 2018, Semir

The number of offline stores has reached 4981, with 429 new ones.

The number of offline stores in Semir has reached 3883, with 391 new ones.

Semir's performance in the field of e-commerce is also commendable. In the online sales channels established by Taobao, Tmall, vip.com and other well-known e-commerce platforms, the main revenue grew 32% over the same period, to 1 billion 605 million yuan.

The United States turned losses into profits, net profit rose 218.69%

In August 28th, Smith Barney revealed its semi annual report in 2018, and the company finally turned a profit.

In the first half of the year, the main business revenue of the United States was 3 billion 938 million yuan, an increase of 35.96% over the same period last year, and net profit of 53 million 114 thousand and 400 yuan, an increase of 218.69% over the same period last year.

In the first half of the year, the new business area of the company was about 120 thousand square meters. According to the estimated area of 150 square meters, the number of new stores was about 800, compared with the growth rate of about 2017 at the end of the year. The growth of income was mainly driven by channel expansion.

In the first half of 2018, men's clothing and women's clothing in the United States

The revenue from other products was about 2 billion 159 million, 1 billion 451 million and 292 million yuan respectively, up 25%, 53% and 54%, respectively.

The direct retail business and affiliate wholesale business of the United States are 2 billion 517 million and 1 billion 385 million yuan respectively, with an increase of 32% and 44% respectively.

The substantial increase in the business revenue of the main industry may be related to the decision to "return to the main industry".

Giordano sold the mainland market in the first half of the year, accounting for 23.8%

In the first half of this year, the Giordano market sold HK $2 billion 860 million, an increase of 9.1% over the same period, and the gross profit increased by 8.2% to HK $1 billion 694 million.

Net profit increased 3.7% to HK $254 million.

As of June 30th, there were 2444 stores, compared with 73 stores last year, of which 45 were new stores in the mainland.

In its sales revenue of HK $2 billion 860 million, the mainland China market contributed 23.8% HK $680 million in sales, an increase of 12.4% over the same period last year.

Sales in Hong Kong and Macao increased by 1.1% to HK $478 million, while sales in other markets in the Asia Pacific region increased by 18.9% to HK $838 million.

In the first half of, the revenue of Giordano's electricity supplier increased by 22.6% to HK $163 million, accounting for 5.7% of the group's total revenue, increasing by 60 basis points annually.

Among them, China's mainland electricity market revenue accounted for 89.6% of the channel, sales increased by 19.7% in 1-6 months.

In the first half of this year, Giordano and GiordanoJunior sold HK $2 billion 284 million, an increase of 9.8% over the same period last year.

Among them, the women's clothing business achieved 8.2% of the same store sales growth and 6.9% gross profit growth, while children's clothing achieved 14.7% and 12.4% of the same store sales growth and gross profit growth.

Giordano said it will continue to open shop in the second half of the year, and is expected to increase 100 stores, which is very optimistic about the development of the mainland market.

The middle tier brand is growing.

The first half year results of the six major sports brands in China show that Anta, Lining, XTEP and XTEP have achieved double growth in net revenue.

In addition, the net income of the precious birds decreased by two times, while China's trend revenue grew, but net profit fell.

From the earnings report, the 31st degree in the second tier and XTEP are growing, though they are slightly inferior in their operating income, but net profit exceeds Lining.

In the first half of this year, Anta's performance was the most brilliant. Its operating income was 10 billion 553 million yuan, up 44.1% from the same period last year. It is the only enterprise in the six sports brands with a revenue of tens of billions.

During the period, net profit was 1 billion 945 million, an increase of 34% over the same period, and gross profit margin was 54.3%, up 3.7% over the same period last year.

In the first half of this year, Anta group opened 334 new stores. As of now, the total number of stores operated by Anta in China is 9650, of which, the number of Anta children is 183 higher than that at the end of 2017, and the total number of FLIA stores is 1248, a net increase of 162 compared with the end of 2017. DESCENTE has 85 households, a net increase of 21 over 2017.

Anta expects that by the end of 2018, the total number of Anta stores in the mainland, including Anta children's independent stores, will reach 9700 to 9800.

The total number of FILA stores (including FILAKIDS independent stores) in the mainland, Hongkong, Macao and Singapore will reach 1300 to 1400.

Lining ran all the way on the road of fashion, all the way red, and the performance of Lining brand.

In the first half of this year, Lining realized operating income of 4 billion 713 million, an increase of 17.9% over the same period, and net profit of 269 million, an increase of 42% over the same period last year.

Gross margin increased by one percentage point to 48.7%.

Judging from the category, Lining's clothing business income has exceeded the most core shoe business income in the period, accounting for 48.7% of total sales, which means that Lining's plan to enhance the product's fashion is coming into effect.

At the end of the reporting period, the total number of domestic sales outlets including Lining core brand and Lining YOUNG totaled 6898, a 168 increase from the end of the first quarter, a net increase of 463 since the end of this year.

In addition, at the beginning of this year, Lining officially recovered the 361 sales points of Lining YOUNG from the agent.

In the first half of the year, the children's wear of 360 degrees was significantly increased by 18.89%.

According to the mid 2018 results of the 31st degree group, the operating income in the first half of the year was 3 billion 16 million, an increase of 7.8% over the same period last year. Net profit was 335 million, an increase of 5.3% compared with the same period last year, and the gross profit margin was 41.6%.

Among them, children's clothing has remarkable effect. 2018 semi annual report shows that the income of children's clothing is 364 million yuan, accounting for 12.1% of the total revenue, representing an increase of 18.8% over the same period.

The report revealed that in the first half of the year, there were 5604 core brand stores in the domestic market, about 80% of which were independent street shops, 73% of which were located in three and below cities, 18.7% in the second tier, and only 8% in the front line.

XTEP children's contribution to earnings is very small.

In the first half of this year, XTEP international business income was 2 billion 729 million yuan, an increase of 18% over the same period last year. Net profit was 375 million, an increase of 21% compared with the same period last year, and the gross profit margin was 43.7%.

In store outlets, in 2018, about 6035 XTEP stores were being renovated, the newly decorated shops accounted for about 65% of the total number of shops, while the newly decorated shops increased sales efficiency per square meter by more than 10%.

As of June 30th this year, there were about 300 retail outlets for XTEP children, which contributed little to XTEP's overall retail performance.

XTEP pointed out that the company expects to accelerate natural growth in the next three years, and the retail sales will be expanded to 6200-6300.

The newly opened stores are mainly new sports image shops.

In the first half of the year, the birds earned 1 billion 536 million yuan in revenue, down 2.67% from the same period last year, and sales revenue remained stable. The net profit attributable to shareholders of listed companies was 34 million yuan, down 73.51% from the same period last year.

Among them, the sales revenue of independent brand is about 686 million yuan, accounting for 44.7% of the total revenue, down 19.51% from the same period last year.

In terms of marketing network, the marketing network of noble bird has wide coverage and large scale of retail terminal.

As of June 30, 2018, the brand marketing network of the noble bird has covered 31 provinces, autonomous regions and municipalities directly under the central government. The number of retail terminals reaches 3526, and the total retail terminal area is 288 thousand and 200 square meters.

Among them, 293 new retail outlets were opened in 2018, and 497 retail terminals were closed.

According to the trend of China, half yearly performance report was released. As of June 30, 2018, the overall revenue grew by 14.4% to RMB 772 million yuan, and net profit decreased by 10.3% to 481 million yuan.

Gross profit margin during the period was 58.4%, down 2.8% from the same period last year.

As the main business of China's trend, sales of Kappa brand in the first half of the year were 569 million yuan, an increase of 10.7% over the same period last year.

Among them, clothing sales amounted to 426 million yuan, an increase of 17.7%, and footwear sales decreased by 6.4% to 132 million yuan.

Kappa children's clothing business income reached 50 million yuan.

China's trend indicates that the growth of children's clothing business has promoted the brand's position in the children's wear market.

As of the end of June 2018, the number of Kappa brand stores was 1439 (including children's wear), 48 fewer than the end of last year, and some inefficient shops were closed.

Outdoor brand

The interim results of the 2 enterprises are "two days of ice and fire"

At present, the number of outdoor products listed companies is not large, and the scale is relatively small.

In the first half of 2018, Pathfinder's revenue was 877 million yuan, the net profit attributable to shareholders of listed companies was 24 million 120 thousand yuan, and the first half of Sanfo's outdoor business revenue was 205 million yuan, with a total profit of 4 million 385 thousand and 100 yuan.

According to the analysis of the interim report, the Pathfinder is facing the downturn of the main business. It needs to re lay the foundation of the main business and main brand, so that the main industry can regain its momentum of development. After all, its pformation is directed towards the "outdoor ecosystem". The focus of Sanfo's outdoor business is actually "retail channel". At present, its expansion and pformation is directed towards "service" and "product", and the focus is on "service".

Pathfinder performance plummeted in the first half, net profit decreased by 69.47%

In the first half of 2018, Pathfinder revenue was 877 million yuan, a year-on-year decrease of 31.38%, and net profit attributable to shareholders of listed companies was 24 million 120 thousand yuan, down 69.47% compared to the same period last year.

Tourism business takes up half of the revenue, but the gross margin is as low as 3%, which has led directly to the continued decline of the Pathfinder's performance.

The company's two major business sectors, outdoor goods sector revenue 497 million yuan, 8.47% lower than the same period last year; tourism sector operating income of 380 million yuan, down 21.81% compared with the same period last year.

As of June 30, 2018, the total number of shops under the TOREAD line was 1253, the total number of shops under the DiscoveryExpedition line was 171, and the total number of shop outlets under the TOREADKIDS line of the Pathfinder children's clothing store was 15.

In the first half of 2017, there were 17 outlets for the Pathfinder, and the number of stores was increased through the newly opened stores and children's clothing stores in the second half of the year. But in the first half of 2018, the number of outlets under the Pathfinder decreased by 86 compared with the end of 2017.

Sanfo's net profit rose 452.36% in the first half of the year

In the first half of 2018, according to Sanfo's first half year earnings report, the company achieved operating income of 205 million yuan, an increase of 25.50% over the same period last year, and realized a total profit of 4 million 385 thousand and 100 yuan, an increase of 374.58% over the same period last year.

For the 1-9 month expected business performance, the company said it expected to achieve profitability in the same period last year.

According to the financial report, in the first half of 2018, the revenue of the offline store business was 102 million yuan, accounting for 49.94% of the company's revenue.

The company's outdoor service revenue decreased by 38% compared with the same period last year, and the outdoor apparel business income increased by 40.16% over the same period last year.

At the same time, the paction volume of the self built platform and the three party sales platform is 51 million 395 thousand and 100 yuan, and the operating income is 41 million 134 thousand and 700 yuan.

The company said it will continue to increase the layout of offline stores in the future and enhance the coverage of the company's retail channels.

It is understood that Sanfo outdoor has opened 39 professional outdoor products chain stores, covering 16 cities in Northeast, North China, East China, central China, Southern China and southwest China, including flagship stores, standard shops and boutiques.

Entering the 2018, clothing brands are worried and laughing. From a number of clothing brands, we can see that quality enterprises have achieved qualitative changes in product end, brand operation strategy and channel layout.

Leisure products are facing the adverse factors such as the intensified competition in the apparel retail industry and the decline of the retail business caused by the change of consumption channels. In the short term, the effect of corporate pformation has not yet fully emerged, and still faces certain operating pressures.

Sports brand is in the pulling stage of consumption upgrading as a whole. Health awareness and the rapid development of the fitness industry have brought great impetus to the development of sports brand. However, the slow growth of business performance, the lack of main brand growth, the serious homogenization of products, and the high pain of stock are still covering the whole industry.

As for outdoor brands, Sanfo outdoor and Pathfinder are encountering the downturn of industry consumption and the fierce competition of international brand competition.

But they both have different market positioning and tactics.

But in the first half of 2018, which has been disclosed in the first half of the year, the company generally built fortress and channel around its main business.