Basketball Giant Jordan, Who Is Launching Joint Venture With Paris, Wants Football Fans To Pay.

In the context of shrinking sales,

We hope to improve our performance through cross-border activities.

These days,

On the headline of the official website of the brand, there is a poster of a football club.

In September 15th,

The brand and the Paris Saint Germain club's joint series are on the line. This is the first time in the history of Jordan brand to cooperate with a football team. The basketball giant is expanding from hard ground to green field.

Jordan official website screenshot: joint series hit the official website headlines

From Nike's official website, at present, this joint series of products includes

Football boots and accessories.

According to the cooperation plan of the two sides, there are at least 90 products in the future joint series, involving three fields, such as professional performance, training and lifestyle.

This joint name uses a similar color scheme to match suit and adds red elements - this is the classic color matching of the Jordan brand and one of the main colors of the Paris shirt.

In addition, the designer combines the two brands' logo, replacing the "flying man" with the Eiffel Tower, placing it in the center of the club badge, and integrating it into the joint product.

Joint series products

The US sports media Bleacher Report reported that the Paris Saint Germain club received about one hundred million euros in the joint venture.

In addition to joint products, cooperation between the two sides is also reflected in the arena.

Beijing time on the morning of September 19th, the 2018-19 season Champions League group first round, Liverpool away from the game, Paris is about to wear for the first time.

Appearance in the Champions League.

At the end of July this year, the European giants announced that they will wear the Jordan brand jersey for the Champions League in the new season.

The Daily Mail reported that the two sides reached an annual contract worth 22 million pounds.

In fact, as early as the beginning of 2016, the Jordan brand began to expand into football.

At that time, the basketball giant signed Neymar as the brand spokesperson. The Brazil star became the first football star to use Air Jordan football equipment.

The two sides also jointly launched the first Air Jordan football shoes, which is an important part of the Nike football market plan.

Today, Nike continues to pave the way for the Jordan brand - the first time to launch a joint product with the football club, and Michael Jordan's flying image will also appear on the Champions League shirt of Paris.

It is worth noting that the cooperation between Jordan brand and Neymar and Saint Germain in Paris is more important than the European market.

Previously, David Carych Creech, vice president of Jordan brand design, said: "from the perspective of brand globalization, football is the next step." David

According to the latest 2018 annual report, the Jordan brand with remarkable growth has fallen in the past year, and the annual revenue dropped by 9% to 2 billion 856 million US dollars.

In recent years, under the market trend of sports and fashion, the professional basketball shoes industry has been depressed.

In order to reverse the trend of decline, Jordan must accelerate the development of overseas markets, and the European market of soccer gene is huge.

As for whether the basketball giant can afford football fans to pay the bill, the Jordan brand still needs some time.