Tide Brand Champion North And South Three Stores Open To Speed Up The Layout Of The Chinese Market

The tide of fashion movement seems to be getting stronger and stronger. More and more tide cards also want to be huge.

The market is a piece of soup, and Champion is no exception.

In September 22nd, Champion Wuhan group light Plaza, Changsha 51 Plaza Wangfujing department store and Beijing Xidan Joy City three stores opened on the same day.

It is understood that Champion has opened 5 stores in September, respectively.

Oceanic Taigi, Beijing Sanlitun Taigu, Xi'an SEG International Shopping Center, Taiyuan the Mixc and Guiyang Jinyang China World Trade Center shopping park.

Stars love to wear the tide card Champion.

Founded in 1919, Champion is a 99 year old American sports brand, one of the "oldest" brands.

It was originally made up of sportswear. After that, all kinds of sports brands surged onto the tide.

The iconic C alphabet also represents an American trend culture, which makes its popularity in Europe and Japan soar.

The price and the simple design of its close to the people are known as "the first choice of the US tide". It has also increased the exposure rate through the cooperation with famous brands such as VETEMENTS and Supreme, and has gained many "fans" in overseas markets including China.

The popularity of Champion in China is mostly due to the fondness of fashion people and traffic stars.

Whether Wu Yifan, SKR skr skr or queen Yang Mi, Li Yuchun, Victoria Song and so on, wore the brand to attend various occasions.

In the first half of this year, the sales volume of its parent company increased by 4.2% to 1 billion 720 million yuan (11 billion 809 million yuan) compared with the first half of this year, and gross profit increased by 2.2% to 660 million US dollars (about 4 billion 531 million yuan), of which Champion sales increased 18% in the two quarter of Champion, which is the main driving force for its parent company to achieve continuous growth.

Accelerate the layout of the Chinese market

Champion has opened a number of specialized stores in many countries and regions around the world, but it has not yet entered the Chinese market.

Until 2015, with the accelerated development of China's tide brand market, Champion finally started the Chinese expansion mode.

First, Tmall landed an official overseas flagship store and sold it on the water line until September 2017.

The building opened the first physical store in the mainland of China.

Since the opening of the first store in September 2017, it has rapidly entered the first tier cities such as Beijing, Shanghai and other cities in a short span of a year, and other cities have gradually increased their layout. 21 stores have opened nationwide, including three newly opened stores in September 22nd.

Champion accelerates the layout of stores, which highlights China.

The fact that the huge consumption potential is being released is not only tide brand, but also the luxury brands abroad are trying to seize the Chinese market by setting up online shopping websites, offline stores and celebrity endorsements.

Facing the millennial generation is becoming younger.

From New York to Losangeles, from Seoul to Tokyo, from Beijing to Shanghai, the rising tide brand culture has been seen all over the world.

The development of Champion has also benefited from the global strong millennial consumer base. These groups, the most potential consumer groups pursuing individuality and self expression, are more imaginative and more aware of fashion.

Although Champion has been established for nearly 100 years, its brand positioning and image have always been maintained in its development process.

Whether it is bold innovation in design, or a new way of marketing, it is trying to cater for the needs of the younger generation.

At present, tide card.

In China, it is still at a stage of growth. After many brands of fierce competition, whether Champion can still control the situation remains to be tested by time.