The Inheritance And Development Of Brand In The New Era -- 2018 Beijing Fashion Summit Forum Held In Beijing Union University

Recently, the 2018 Beijing fashion Summit Forum, Beijing Union University, was held in Beijing Union University business school.

Han Xianzhou, Secretary of the Party committee of Beijing Union University

This forum is hosted by Professor Wei Heng of Beijing Union University and Professor Zhang Mengxia from University of International Business and Economics.

Han Xianzhou, Secretary of the Party committee of Beijing Union University, addressed the significance of this forum from the perspective of Beijing from the perspective of Beijing Union University's industry research and development exhibition.

2018 the vice chairman of the Beijing Fashion Week Organizing Committee, deputy secretary of the Beijing fashion Holding Company Limited, and Gu Weida, spokesman of the press, interpreted the theme of the new era's brand and innovation. In his speech, he believed that the fashion industry was to let the public experience fashion in a good life. Fashion appeals to technology and technology to generate fashion. In the new era, Beijing has the support of cultural creation and cultural integration, so as to further realize the upgrading of consumption.

2018 vice chairman of the Beijing Fashion Week Organizing Committee, Gu Weida, deputy secretary of Beijing fashion Holding Co., Ltd.

The theme report link of fashion brand construction and development, first by the vice chairman of the 2018 Beijing Fashion Week Organizing Committee Committee Chairman, 2018 Beijing Fashion Week Organizing Committee Deputy Director, the deputy general manager of the Beijing fashion holdings limited liability company Yuan Tianxiang published the theme of innovation and development of Beijing fashion brand name brand, he believes that the name is an indispensable business card of Beijing fashion, Beijing clothing old name annotate the patriotic spirit of Beijing, the old brand and fashion is not contradictory, the promotion of the old brand fashion construction has become an important issue under the new era.

2018 vice chairman of the Beijing Fashion Week Organizing Committee, vice chairman of the Organizing Committee of Beijing fashion week, Yuan Tianxiang, deputy general manager of Beijing fashion Holding Co., Ltd.

Professor Chen Mo, deputy director of the brand research team of the Business School of Beijing Union University, published a thematic study on the brand aggregation and promotion of "Jinggong 1961" community service under the driving force of big data. He explored the formation of community service brand in the community consumer's mind, brand awareness, reputation and integrity, and from the retail + service + Internet mode to study the precise portrait of the target group, develop the service ecosystem mode, establish the multi-source big data, and build the micro service platform.

The brand research team of Beijing Union University business school represents Chen Mo.

The keynote speech of Professor Zhu Liang Liang of Capital University of Economics and Business is the new thinking of brand building in the new era. He believes that the times are changing and the essence of the brand is forever. It lists examples of world brands such as Coca-Cola, apple and ZARA. It puts forward the impact of the changes of the new era on brand building. It should focus on brand innovation and grasp the essence of the industry. It also analyzes the way of "brand change" in the new era from the Internet, supply chain, capital, humanization and brand.

Prof Zhu Liang, Capital University of Economics and Business

Su Quanxiu, deputy general manager of China Research Group (brand consultancy management), has made a deep speech on the theme of industrial innovation under the great changes of new brand, new retail and new business opportunities.

By reviewing the 20 years of the industry and exploring the macroeconomic trends, industry trends, market trends and key trends, this paper explains the industrial pformation brought by consumers' pursuit of super cost performance from the three perspectives of retailers, agents and supply chains.

Su Quanxiu, deputy general manager of China Research Group (brand consulting management organization)

The co-founder of the Beijing (business) Consulting Co., Ltd., sharing the theme of "the source of the brand behind the fashion", believes that the brand value is equal to the enterprise value, the enterprise strategy is equal to the brand strategy, the industrial strategy is equal to the brand strategy; the brand provides customers with the value of easy identification, good experience and high attribution; the brand reduces the cost and benefits for the enterprise; the stronger the ability of the fashion brand to convey and expand its life experience to the customers, the stronger its vitality; finally, it explains the key foothold of fashion, that is, the value of the beauty and good life experience conveyed by the brand and the sense of value that the brand creates.

Co-founder of Beijing (business) Consulting Co., Ltd.

The second stage of this forum is the fashion brand building and development Roundtable forum. It is Jia Xiaobin, the party secretary and general manager of Beijing copper cattle Group Co., Ltd., Professor Zhang Qi, Dean of the school of art of Beijing Union University, Professor Wang Ruifeng, vice president of Modern Service Development Research Institute of Beijing Union University business school, Su Quanxiu, deputy general manager of China Research Group (brand consulting and management organization), Huang Zhidao, co-founder of the Beijing (XU) Business Consulting Co., Ltd., Huang Jian, the founder of HUANG XU 1983, and Gong Yongsong, chairman of the cultural products Creative Industry Association.

The seven round table conference held a heated discussion. Participants held a deep ideological exchange on the theme of "focus, diversity and symbiosis" of the 2018 fashion week in Beijing, and sparkled the spark of brand innovation and fashion inspiration.

Photo taken by guests at this forum

This forum has gathered experts from various universities and professors, experts from all walks of life, as well as the elite of the fashion industry to the forefront of the new era of Beijing fashion brands and ideas, and put forward a pluralistic perspective on the construction of Beijing's fashion industry.

2018 Beijing fashion Summit Forum, Beijing Union University, is based on Beijing's long history and culture and rich resources of the fashion industry. It has effectively promoted the construction of Beijing cultural center, international communication center and science and technology innovation center.

It highlights the confidence development of Beijing fashion industry in the new era, and is committed to creating a "fashion Beijing" cultural display platform, helping to build Beijing's international brand.