Consumer Preferred Design And Fabric Trends

Clothing brand from positioning to design research and development of different play, to the upstream

The evolution of technology, to the upgrading of intelligent production technology, to the brand operation ability, coupled with the domestic multi-level market demand and mobile Internet cross border various drainage mode of full channel marketing, the clothing industry format has become more complicated than you imagine!

Consumer preferred design and fabric trends

1. aesthetic specialization

We used to be a lot.

Most of the style development comes from copying and copying, and even many styles have not changed for many years, that is, changing colors and changing fabrics.

This simple and crude development mode will make designers form a habit, which is the combination of texture effect and other elements in the design.

The texture of different materials has its aesthetic attributes, so it will extend the suitable style, style and creativity. Only when the material texture and the overall style are unified, can a garment look like a grade and a sense of quality.

We can see why many 2345 line brands can be distinguished from each other. The more essential reasons are the texture of fabric crafts and the collocation of styles and design elements.

Over the years, many new brands have emerged. The design is indeed better than the previous ones, but it is still in the early stage of combining the fabric texture and creative elements design.

Some high-end brands develop some unique fabric patterns for competitive differentiation, but mature brands are also rare in combination with the unique texture of fabrics.

This kind of brand precedents abroad, such as Lssey Miyake's folds, texture and structure, and ingenious use of structural design (with domestic designers blindly simulating such designs).

However, there is no outstanding designer or brand in the design of texture performance, and of course, it also requires market demand synchronization.

It is believed that the evolution of the personalized needs of consumers will accept the needs of the ultimate design.

To select the fabric texture of a certain type of fabric, and then maximize the coordination design creativity of the designer.

At this point, Korean designers, Japanese designers and designers in Europe and America are more mature. This is related to the consumption demand of the design education system and the aesthetic maturity of the early economic development. In recent years, we have gradually begun to design some fabric texture style and overall design coordination.

In the future, domestic designers will gradually mature in this field, until the industry is perfect, and consumers will wear more and more beautiful. This process is the process of brand catching up with the market every year.

The maturity of design creates the abnormal phenomenon of fabric texture selection.

In recent years, cross border design has brought about the possibility of mashup of all kinds of elements. In the past, many of the past masks were popular for Mashup and mix up. In the future, with the maturity of the designer and the evolution of the market, there will be a real contrast to the beauty of the texture of the fabric. The clothing brand will really get the market value from the creative design.

Of course, the design is still the easiest to imitate. With the trend of mobile Internet community economy, the brand will create a brand new IP from the perspective of brand building, and build a moat to copy and imitate it. Through community fans marketing, it will enhance information synchronization and symmetry, and reduce the market share of imitators, so as to maximize the brand interest.

(good products need marketing to cooperate, otherwise, conscience and ingenuity will not get reciprocal returns.

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The social attributes of clothing demand are pferred by styles, while functionality is mainly pmitted by fabrics.

In addition to seasonal thin and rigid demand, the customer's functional demand for fabrics will become one of the trends.

Different consumers have different needs for comfort and different cognition, but the general direction will not change.

Comfort is not just about body clothing. Consumers do not want to sacrifice their comfort because of their styles in different clothing scenes. Therefore, the humanized design is to design different styles of comfort fabrics, such as the functional needs of sports and the beauty of sexual beauty, such as the comfort of business travel and the fabric texture effects that need to be combined.

Natural cotton, linen, wool, silk and so on have their own comprehensive demand function of comfort and quality. However, due to the cost and management problems, the quality of natural fabrics is deeply rooted in the hearts of the people, but there are still many problems to be solved in the design performance.

The texture and material properties of natural materials tend to have some limitations on style design. Technological breakthroughs in textile technology, or similar raw materials research and development, will solve the designer's creative design space, and activate the consumer demand for comfort and texture.

Humanization is also reflected in

In terms of characteristics, cotton for example, European and American light flow spinning is characterized by coarse texture and good air permeability, which is suitable for the rough skin of western people.

Of course, this is a basic industry cognition field, but for me, I need to fill this lesson.

The selection of differentiated fabrics brought about by market competition is more familiar to us.

But the real competition is far from what we want to be differentiated, and speculators and plagiarism are mixed together.

There are too many similar styles to change fabrics, choose better fabrics to reduce dimensional damage, use marketing to change fabric functions, etc.

So the fabric selection for competition difference is the product of the market, influenced by the different stages of the operation thinking of the industry, and even the business mode of the fabric supplier will also play a role. These are the passive acceptance of the industry people.

There is no competition difference between consumers' demand and consumers, but the difference of competition means increases the difficulty of consumers' choice, so this trend will make consumers' preferences more differentiated. This is also one of the essence of promoting the future community economy.

The most direct way to improve efficiency is cost control.

In order to reduce costs, the trend of new fabrics brought about by technological change is worth paying attention to.

Because this is not only for the sake of corporate profits, but also a subtle influence on consumption trends.

Policy changes, such as the restructuring and upgrading of the fabric industry caused by the supply side reform, create value in itself, which will increase R & D costs.

Before the industry has yet to fully adapt to the new competitive trajectory, there are still fewer products that really cost advantages and mature designs, which are the key to the future consumer's cost-effective products.

The demand for cost-effective is irresistible. The efficiency improvement of the whole industry chain is just an industry competition. Chinese consumers have just begun to benefit from this process, so imagine that consumers will be happier in the future.

The decline in sales of ZARA deserves our reflection, not only for consumers' rapid changes.

The problem of getting less and less cold is that the product strategy of ZARA is to let consumers buy products. After several times, they can not be dressed, so as to stimulate customers to repeat purchases.

As a result, a lot of clothing waste and the environmental pollution caused by the production of these garments are unsustainable.

Although consumers can not do everyone's sense of social responsibility, the wardrobe consumption after consumption is also full of trouble, and it is also pushing customers to buy more quality products.

As a matter of fact, we also see that many consumers are subtracting the number of clothing and consumption, and choose more and more rational. This state is not only for mature age consumers, but more and more young people are beginning to have the same consumption concept.

The market with sports subdivision and scene function demand segmentation, now products are more and more professional. In various daily sports and leisure scenes and professional sports classification, we need to penetrate into the needs of brands, and understand the reasons why some high-quality functional fabrics are not taken seriously.

Designers also need the support of raw material innovation to update consumers' reasons for iterative consumption, and need synergy of surface accessories, design and brand operation.