Where Is The Future Of The Original Brand? There Is A Saying In The Port Of Fule.

In recent years, with the pursuit of individuality and uniqueness of young consumers,

Gradually rising, and quickly occupied some markets.

But compared with the traditional clothing brands, the original brand is not mature at present, the market share is low, and the survival environment is facing a severe test.

Based on this, Fuli, Hong Kong and Hong Kong, with Li Tian, Ya Chuang international, Mayotale, Liu Xia four original brands appeared in the from September 27 to 29, 2018 China International Clothing and Accessories Fair 2018 (Autumn), to help original design power.

The four original brands came together.

Quality children's wear, Chinese fashion bags.

Li Jianfeng, deputy general manager of Fuli Environmental Trade Center, said: "this year, we will join the designer's brand to participate in the CHIC exhibition. We hope to open up offline channels for these brands, expand the market and help them do well in brand promotion so that these designer brands are well known."

Li Jianfeng, deputy general manager of Fuli, Hong Kong and Hong Kong port industrial operation center, was interviewed.

Comprehensive layout, boost original brand forward

And tradition

Compared with the original brand, the original brand has the characteristics of small market, individuation, multi batch, small batch and high cost.

Although the original brand is favored by many young consumers, the shortage of brands, the lack of suppliers, the different channels, and the sales of products have been plaguing brand development.

For this reason, Fuli, Hong Kong and Hong Kong has a comprehensive layout of online and offline channels to promote the growth of original brands.

Fuli, Hong Kong and Hong Kong launched the "billion order" - the new high-end fashion sales + service high-end women's clothing wholesale platform, from the supply of goods to scene reproduction, from commodity packaging to brand display, from display to intelligent recommendation, online and offline joint efforts to open up the supply chain, and expand the sales channels of original brand products.

"Billion order" has a professional and experienced team. It has rich experience in sourcing, operation, market layout and other aspects, and adopts a professional fashion buyer model, which is strictly controlled by the self built buyer team.

Li Jianfeng said, "in order to better promote the development of the original brand, solve the pain of the traditional wholesale mode, millions of designers are allowed to directly face the consumers and terminal stores, and the products are digitally managed. The retail shopkeepers under the line can place orders directly on the order of 100 million App, and one batch saves their labor and time costs."

Chen Hebin, founder of Asia creation

Fashion City cooperating with Fuli, Hong Kong and Hong Kong for many years

Chen Hebin, founder of Asia Creative International, said in an interview with reporters, "we have cooperation with Fuli online and offline. This time we are participating in the exhibition under the line. The line is fixed at 100 million. From the sales point of view, the result is pretty good."

Mayotale founder William interviewed by reporters

Coincidentally, the founder of William, Mayotale, who is pursuing the minimalist style and advocating simple and natural children's clothing, is also very sure about the services of Fuli, Hong Kong and Hong Kong. It is especially pointed out that they have given great help and support to brand promotion. Meanwhile, regular sales of products will promote product sales.

In depth consumer market, let the original more grounded.

The original designers will encounter a dilemma. If the design and the market sometimes do not integrate, do they stick to themselves or conform to the market?

Li Jianfeng pointed out that "Fuli, Hong Kong and Hong Kong and Ali cloud cooperation, provide big data support, in-depth investigation of consumer demand, the acquisition of market research and data retention on the platform, the original brand can be designed according to the needs of the forefront and the trend of trends to design products that meet the market.

Data can be detailed to consumers' preferences, regional consumer groups, etc.

Through these data, I hope to help designer brand product development and production.

Liu Yicheng, general manager of Liuxia brand, interviewed by reporters.

Liu Yicheng, general manager of Liuxia brand, who carries on traditional Chinese handmade art and only made the fabric of summer cloth, said: "the support services of Fuli, Hong Kong and Hong Kong provide a lot of help to our brand design, because the fabric we use is summer cloth, which is not common in the market. At the same time, we often use traditional Chinese elements. Through the help of Fuli, our design is more popular than before, especially in this exhibition, there are many people who like to buy it."

Lin Yewu, director of marketing, Li Tian, LT KIDS and Ya three children's wear brand, Guangzhou Li Tian Trading Co., Ltd., is also satisfied with the CHIC2018 autumn exhibition with Fuli, Hong Kong and Hong Kong. "We have Li Tian, ya, LT KIDS are all children's wear brands, including children, Chinese children and big boys. They are simple, lively and interesting styles. Through this and Fuli line together to participate in the CHIC exhibition, we are more confident in the future of the brand and will have more in-depth cooperation with Fuli in the future."

Lin Yewu, director of marketing of Guangzhou Li Tian Trading Co., Ltd.

Gather the whole world to promote the new changes in the fashion industry

With the rapid development of Internet + technology, the trend of globalization is more significant.

Opportunities and challenges coexist.

Fuli, Hong Kong and Hong Kong, is committed to providing one-stop service assistant clothing original brand.

Among the many challenges, Fuli, Hong Kong and Hong Kong, are focusing on fear of filming and copyright protection, product differentiation and supply chain lags, financing difficulties and financing difficulties. This has created a one-stop "industrial ecosystem operation" service system. It will provide sales channels, products, logistics and trade supply chain services for original brands through the industrial service platform such as "billion subscribed vertical electric providers", "trade express", "Fu Tong Tong", "RFshowroom", "fashion Hui", "Fu Mao Tong" and "ring trade map".

In addition, Fuli, the port of Xi'an, has entered into the city of Xi'an to inject fresh forces into the garment industry of the northwest region, integrate the atmosphere of deep industry in Xi'an, introduce the concept of Chi trade complex, and establish the online eco industrial operation platform in the central and western regions based on the world-class layout of the new aviation city of the airport, and open up new markets of Shaanxi, Gansu, Ningxia and Qinghai, and promote the pformation of the garment industry in the central and western regions.

With the concept of "new fashion and new industry", we are committed to promoting the pformation and upgrading of China's fashion industry, covering the rich industrial resources and strong strength all over the country, aiming at the core pain points of original brands, opening up channels, consolidating the comprehensive service system foundation of clothing wholesale chain, cultivating rapid growth of brands, and promoting healthy development of the industry.